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  <body-formatted>&lt;p&gt;&lt;img alt="mobile wifi usage" height="399" src="http://farm4.static.flickr.com/3389/3273566887_b54ffd08d5.jpg?v=0" style="border: 3px solid black; vertical-align: middle; margin: 6px;" width="412" /&gt;&lt;img alt="mobile ad requests" height="500" src="http://farm4.static.flickr.com/3367/3273566833_bc554a7c0d.jpg?v=0" style="vertical-align: middle; border: 3px solid black; margin: 6px;" width="407" /&gt;&lt;/p&gt;
&lt;p&gt;Overall mobile traffic from Western Europe increased 132 percent over the past year to total 550 million ad requests last month, with Spain and Italy showing the most robust growth.&lt;/p&gt;
&lt;p&gt;Reflecting patterns in the US, the iPhone is now the Western Europe's device of choice for accessing the mobile internet,&#160; accounting for an impressive 21 percent share of total ad requests.&#160; &lt;/p&gt;
&lt;p&gt;&lt;img alt="mobile traffic january 2009" height="243" src="http://farm4.static.flickr.com/3473/3274385836_4eb881ce2c.jpg?v=0" style="border: 3px solid black; margin: 6px;" width="452" /&gt;&lt;/p&gt;</body-formatted>
  <body-unformatted>&lt;p&gt;&lt;img style="border: 3px solid black; vertical-align: middle; margin: 6px;" src="http://farm4.static.flickr.com/3389/3273566887_b54ffd08d5.jpg?v=0" alt="mobile wifi usage" width="412" height="399" /&gt;&lt;img style="vertical-align: middle; border: 3px solid black; margin: 6px;" src="http://farm4.static.flickr.com/3367/3273566833_bc554a7c0d.jpg?v=0" alt="mobile ad requests" width="407" height="500" /&gt;&lt;/p&gt;
&lt;p&gt;Overall mobile traffic from Western Europe increased 132 percent over the past year to total 550 million ad requests last month, with Spain and Italy showing the most robust growth.&lt;/p&gt;
&lt;p&gt;Reflecting patterns in the US, the iPhone is now the Western Europe's device of choice for accessing the mobile internet,&amp;nbsp; accounting for an impressive 21 percent share of total ad requests.&amp;nbsp; &lt;/p&gt;
&lt;p&gt;&lt;img style="border: 3px solid black; margin: 6px;" src="http://farm4.static.flickr.com/3473/3274385836_4eb881ce2c.jpg?v=0" alt="mobile traffic january 2009" width="452" height="243" /&gt;&lt;/p&gt;</body-unformatted>
  <created-at type="datetime">2009-02-12T13:35:12+00:00</created-at>
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  <extract-formatted>&lt;p&gt;&lt;strong&gt;Thanks to growing adoption of the iPhone and other smart mobile devices, an increasing number of Americans are logging onto WiFi networks to access the internet on the go.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Growth is heaviest in the heavily metropolitan West and Northeast sections of the country, together with Texas. California led the way with 18 percent of usage, followed by New York with 14 percent and Texas with 8 percent.&lt;/p&gt;
&lt;p&gt;The findings come from mobile ad network AdMob's &lt;a href="http://www.admob.com/s/solutions/metrics" title="mobile metrics report"&gt;Mobile Metrics Report&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Worldwide mobile ad requests increased 8 percent month over month in January to 6.8 billion, led by double digit growth in Western Europe and Asia, but ad requests remained flat to negative growth in most of North America.&lt;/p&gt;</extract-formatted>
  <extract-unformatted>&lt;p&gt;&lt;strong&gt;Thanks to growing adoption of the iPhone and other smart mobile devices, an increasing number of Americans are logging onto WiFi networks to access the internet on the go.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Growth is heaviest in the heavily metropolitan West and Northeast sections of the country, together with Texas. California led the way with 18 percent of usage, followed by New York with 14 percent and Texas with 8 percent.&lt;/p&gt;
&lt;p&gt;The findings come from mobile ad network AdMob's &lt;a title="mobile metrics report" href="http://www.admob.com/s/solutions/metrics"&gt;Mobile Metrics Report&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Worldwide mobile ad requests increased 8 percent month over month in January to 6.8 billion, led by double digit growth in Western Europe and Asia, but ad requests remained flat to negative growth in most of North America.&lt;/p&gt;</extract-unformatted>
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  <learn-more-formatted>&lt;p&gt;Econsultancy has published a &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/mobile-marketing-buyers-guide"&gt;Mobile Marketing Buyer's Guide&lt;/a&gt;&lt;/strong&gt; which is aimed at those who are investigating the market for mobile marketing platforms, with profiles of 14 leading suppliers and an analysis of market trends. See also our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/mobile-statistics"&gt;Mobile Statistics Compendium&lt;/a&gt;&lt;/strong&gt; for data, facts and charts relating to mobile.&lt;/p&gt;</learn-more-formatted>
  <learn-more-unformatted>&lt;p&gt;Econsultancy has published a &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/mobile-marketing-buyers-guide"&gt;Mobile Marketing Buyer's Guide&lt;/a&gt;&lt;/strong&gt; which is aimed at those who are investigating the market for mobile marketing platforms, with profiles of 14 leading suppliers and an analysis of market trends. See also our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/mobile-statistics"&gt;Mobile Statistics Compendium&lt;/a&gt;&lt;/strong&gt; for data, facts and charts relating to mobile.&lt;/p&gt;</learn-more-unformatted>
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  <name>Mobile wifi usage on the rise</name>
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  <published-at type="datetime">2009-02-12T13:35:00+00:00</published-at>
  <slug>mobile-wifi-usage-on-the-rise</slug>
  <tweetbacks-updated-at type="datetime">2009-04-29T13:12:28+01:00</tweetbacks-updated-at>
  <unpublished-at type="datetime" nil="true"></unpublished-at>
  <updated-at type="datetime">2009-10-13T10:01:29+01:00</updated-at>
  <views-count type="integer">901</views-count>
</blog-post>
