70427
1
1
html
<p>ZenithOptimedia also revised its 2009 forecast, predicting overall US ad spending will drop 6.2 percent. Back in October, the company still saw 0.7 percent growth for the year.</p>
<p>More and more, agencies and analysts are pointing to the inevitable decline in the GDP, and the inextricable link between that figure and ad spending, a sentiment echoed by former Aegis CEO David Verkin (who now heads Project Canoe) at a New York Ad Club breakfast yesterday.</p>
<p>The ray of hope in all these dismal numbers? Search engine marketing. Rino Scanzoni, chairman of WPP's Mediaedge:cia North America said at the event that search, and only search, is the one sector still enjoying double-digit growth at Group M.</p>
<p>ZenithOptimedia also revised its 2009 forecast, predicting overall US ad spending will drop 6.2 percent. Back in October, the company still saw 0.7 percent growth for the year.</p>
<p>More and more, agencies and analysts are pointing to the inevitable decline in the GDP, and the inextricable link between that figure and ad spending, a sentiment echoed by former Aegis CEO David Verkin (who now heads Project Canoe) at a New York Ad Club breakfast yesterday.</p>
<p>The ray of hope in all these dismal numbers? Search engine marketing. Rino Scanzoni, chairman of WPP's Mediaedge:cia North America said at the event that search, and only search, is the one sector still enjoying double-digit growth at Group M.</p>
2009-02-25T13:27:22+00:00
1
1
html
<p><img alt="downward ad spending" height="261" src="http://cogentcom.com/images/Accounting_Photo_Gallery/downward_chart_man_holding_head%20441%20KB.jpg" style="float: left; border: 3px solid black; margin: 6px;" width="202" /><strong>Down, down, down. Some major analysts have recently revised their projections of ad spending for 2009, and it comes as no surprise that the original projections of double-digit growth have shriveled into the low single digits for the sector.</strong></p>
<p>UBS Equities recently downgraded its ad spending forecast to 1.4 percent growth,
compared to the company's previous estimate of a 10.4 percent rise in spending.</p>
<p><a href="http://vss.com/news/index.asp?d_News_ID=179" title="veronis suhler">Veronis Suhler</a>, meanwhile, broke digital media spending out of its overall forecast. While overall US advertising is now projected to decline -0.4 percent, versus a previous forecasts of 4.9 percent growth, online will fare better. </p>
<p>— Internet and mobile spending are projected to grow 9.1 percent, down from previous forecasts of 15.5 percent. </p>
<p><br />— Mobile
content and video games will grow 34.2 percent and 19.5
percent respectively. </p>
<p>— Traditional media: newspapers, TV, magazines, and radio ad spend is forecast
to plummet -16.2 percent, -9 percent, -8.5 percent, and -7.2 percent
respectively.</p>
<p><img style="float: left; border: 3px solid black; margin: 6px;" src="http://cogentcom.com/images/Accounting_Photo_Gallery/downward_chart_man_holding_head%20441%20KB.jpg" alt="downward ad spending" width="202" height="261" /><strong>Down, down, down. Some major analysts have recently revised their projections of ad spending for 2009, and it comes as no surprise that the original projections of double-digit growth have shriveled into the low single digits for the sector.</strong></p>
<p>UBS Equities recently downgraded its ad spending forecast to 1.4 percent growth,
compared to the company's previous estimate of a 10.4 percent rise in spending.</p>
<p><a title="veronis suhler" href="http://vss.com/news/index.asp?d_News_ID=179">Veronis Suhler</a>, meanwhile, broke digital media spending out of its overall forecast. While overall US advertising is now projected to decline -0.4 percent, versus a previous forecasts of 4.9 percent growth, online will fare better. </p>
<p>— Internet and mobile spending are projected to grow 9.1 percent, down from previous forecasts of 15.5 percent. </p>
<p><br />— Mobile
content and video games will grow 34.2 percent and 19.5
percent respectively. </p>
<p>— Traditional media: newspapers, TV, magazines, and radio ad spend is forecast
to plummet -16.2 percent, -9 percent, -8.5 percent, and -7.2 percent
respectively.</p>
false
3361
Analysts continue downward revisions of ad spend forecasts
false
2009-02-25T13:28:00+00:00
analysts-continue-downward-revisions-of-ad-spend-forecasts
2009-04-30T02:06:04+01:00
2009-04-30T02:06:04+01:00
999