70427 0 1 html <p>first nine months of 2008, while Jaguar's spending was $38 million in the same timeframe. Do the math: this mean the automakers ahve committed roughly $2 million to mobile in 2009, or a rough one percent of their total ad budgets.</p> <p>That's around the threshold digital was in 2002, when global brands such as McDonald's allocated about one percent of their total annual ad budget to Web advertising. </p> <p>Optimism over mobile advertising growth has just offically bumped up a notch. Or two.</p> <p>first nine months of 2008, while Jaguar's spending was $38 million in the same timeframe. Do the math: this mean the automakers ahve committed roughly $2 million to mobile in 2009, or a rough one percent of their total ad budgets.</p> <p>That's around the threshold digital was in 2002, when global brands such as McDonald's allocated about one percent of their total annual ad budget to Web advertising. </p> <p>Optimism over mobile advertising growth has just offically bumped up a notch. Or two.</p> 2009-02-26T14:17:10+00:00 0 1 html <p><img alt="jaguar logo" height="120" src="http://www.jaguarlandrover.com/img/jaguar.gif" style="float: left; border: 1px solid black; margin: 6px;" width="175" /><strong>Luxury brands are gasping for air. Automotive doesn't seem to know where its next metaphorical meal is from. And the fabled Year of Mobile has not yet dawned. Yet despite it all, <a href="http://www.jaguarlandrover.com/index.html" title="jaguar land rover">Jaguar and Land Rover</a> have together committed $1.6 million to US mobile advertising.</strong></p> <p><strong>That's a big, big buy. And it represents only 60 percent of the automakers' <em>total</em> mobile budget.</strong><img alt="land rover" height="120" src="http://www.jaguarlandrover.com/img/lr.gif" style="float: right; border: 1px solid black; margin: 6px;" width="175" /></p> <p>Mobile ad network <a href="http://www.admob.com/s/home/" title="admob">AdMob</a> will be running the campaigns, once they stop jumping for joy at company HQ. Earlier this month, the company got a C round cash infusion of $12.5 million.</p> <p>As an <a href="http://adage.com/digital/article?article_id=134882" title="ad age">article in Ad Age</a> points out, this level of commitment to the mobile platform borders on the unprecedented. Mobile is still very much in the sandbox of digital spending, accounting for only a small proportion of experimental marketing budgets -- and who's experimenting with money these day?</p> <p>The report cites TNS Media Intelligence data indicating Land Rover spent $63 million on domestic measured media in the</p> <p><img style="float: left; border: 1px solid black; margin: 6px;" src="http://www.jaguarlandrover.com/img/jaguar.gif" alt="jaguar logo" width="175" height="120" /><strong>Luxury brands are gasping for air. Automotive doesn't seem to know where its next metaphorical meal is from. And the fabled Year of Mobile has not yet dawned. Yet despite it all, <a title="jaguar land rover" href="http://www.jaguarlandrover.com/index.html">Jaguar and Land Rover</a> have together committed $1.6 million to US mobile advertising.</strong></p> <p><strong>That's a big, big buy. And it represents only 60 percent of the automakers' <em>total</em> mobile budget.</strong><img style="float: right; border: 1px solid black; margin: 6px;" src="http://www.jaguarlandrover.com/img/lr.gif" alt="land rover" width="175" height="120" /></p> <p>Mobile ad network <a title="admob" href="http://www.admob.com/s/home/">AdMob</a> will be running the campaigns, once they stop jumping for joy at company HQ. Earlier this month, the company got a C round cash infusion of $12.5 million.</p> <p>As an <a title="ad age" href="http://adage.com/digital/article?article_id=134882">article in Ad Age</a> points out, this level of commitment to the mobile platform borders on the unprecedented. Mobile is still very much in the sandbox of digital spending, accounting for only a small proportion of experimental marketing budgets -- and who's experimenting with money these day?</p> <p>The report cites TNS Media Intelligence data indicating Land Rover spent $63 million on domestic measured media in the</p> false 3366 <p>Econsultancy has published a <strong><a href="http://econsultancy.com/reports/mobile-marketing-buyers-guide">Mobile Marketing Buyer's Guide</a></strong> which is aimed at those who are investigating the market for mobile marketing platforms, with profiles of 14 leading suppliers and an analysis of market trends. See also our <strong><a href="http://econsultancy.com/reports/mobile-statistics">Mobile Statistics Compendium</a></strong> for data, facts and charts relating to mobile.</p> <p>Econsultancy has published a <strong><a href="http://econsultancy.com/reports/mobile-marketing-buyers-guide">Mobile Marketing Buyer's Guide</a></strong> which is aimed at those who are investigating the market for mobile marketing platforms, with profiles of 14 leading suppliers and an analysis of market trends. See also our <strong><a href="http://econsultancy.com/reports/mobile-statistics">Mobile Statistics Compendium</a></strong> for data, facts and charts relating to mobile.</p> Jaguar and Land Rover make big commitment to mobile false 2009-02-26T14:17:16+00:00 jaguar-and-land-rover-make-big-commitment-to-mobile-2 2009-04-29T19:32:54+01:00 2009-10-13T10:03:23+01:00 722