72618 3 1 html <p>1<strong>. Instill stability</strong>: Nothing worse than working at a company where everything is in flux. It can be a signal of new innovation. But here it means "everything is broken." Yahoo has strengths, they can provide a foundation for growth. </p><p><strong>2. Play the strong cards:</strong> It still has a worldwide audience of <a href="http://www.comscore.com/press/release.asp?press=2730" title="comscore data">146 million</a> people. That counts.</p><p><strong>3. Forget Microsoft: </strong>Bartz should proceed as if Microsoft is not going to buy the company. This bully knocked you down and took your lunch money. Find another buyer, already.</p><p><strong>4. Innovate:</strong> <a href="http://ysearchblog.com/2008/12/16/an-interview-with-dr-rudi-studer-on-semantic-search-technologies/" title="semantic search post">Semantic search</a>, new social applications, new content - something has to be out there to get consumers refocused on Yahoo. The reason Google cleaned Yahoo's clock is because they innovated. </p><p><strong>5. Rebrand:</strong> This is a tired brand. It needs some new color, new imaging, and new energy.</p> <p>1<strong>. <span style="text-decoration: underline;">Instill stability</span></strong>: Nothing worse than working at a company where everything is in flux. It can be a signal of new innovation. But here it means "everything is broken." Yahoo has strengths, they can provide a foundation for growth. <br /><br /><strong>2. <span style="text-decoration: underline;">Play the strong cards:</span></strong> It still has a worldwide audience of <a title="comscore data" href="http://www.comscore.com/press/release.asp?press=2730">146 million</a> people. That counts.<br /><br /><strong>3. <span style="text-decoration: underline;">Forget Microsoft:</span> </strong>Bartz should proceed as if Microsoft is not going to buy the company. This bully knocked you down and took your lunch money. Find another buyer, already.<br /><br /><strong>4. <span style="text-decoration: underline;">Innovate:</span></strong> <a title="semantic search post" href="http://ysearchblog.com/2008/12/16/an-interview-with-dr-rudi-studer-on-semantic-search-technologies/">Semantic search</a>, new social applications, new content - something has to be out there to get consumers refocused on Yahoo. The reason Google cleaned Yahoo's clock is because they innovated. <br /><br /><strong>5. <span style="text-decoration: underline;">Rebrand:</span></strong> This is a tired brand. It needs some new color, new imaging, and new energy.</p> 2009-03-04T15:02:39+00:00 2 1 html <p><strong>New Yahoo CEO Carol Bartz had her first public appearance at the Morgan St<img alt="Carol Bartz" height="200" src="http://www.telegraph.co.uk/telegraph/multimedia/archive/01238/bartz_1238451c.jpg" style="float: right; border: 3px solid black; margin-top: 3px; margin-bottom: 3px; margin-left: 5px; margin-right: 5px;" width="300" />anley conference yesterday. She took the opportunity to continue her message to Wall Street that the sliding search company is considering a whole menu of options for the future. The operative quote: "Everything is up for evaluation."</strong></p><p>The problems with Yahoo begin and end with that attitude. Here are five things Bartz could put in motion tomorrow that will get the company back on track:</p> <p><strong>New Yahoo CEO Carol Bartz had her first public appearance at the Morgan St<img style="float: right; border: 3px solid black; margin-top: 3px; margin-bottom: 3px; margin-left: 5px; margin-right: 5px;" src="http://www.telegraph.co.uk/telegraph/multimedia/archive/01238/bartz_1238451c.jpg" alt="Carol Bartz" width="300" height="200" />anley conference yesterday. She took the opportunity to continue her message to Wall Street that the sliding search company is considering a whole menu of options for the future. The operative quote: "Everything is up for evaluation."</strong><br /><br />The problems with Yahoo begin and end with that attitude. Here are five things Bartz could put in motion tomorrow that will get the company back on track:</p> false 3395 <p>Refer also to Econsultancy's <strong><a href="http://econsultancy.com/reports/user-experience-buyers-guide">User Experience Buyer's Guide</a></strong> and <strong><a href="http://econsultancy.com/reports/effective-web-design-best-practice-guide">Effective Web Design Guide</a></strong> for more information about best practice in these areas.</p> <p>Refer also to Econsultancy's <strong><a href="http://econsultancy.com/reports/user-experience-buyers-guide">User Experience Buyer's Guide</a></strong> and <strong><a href="http://econsultancy.com/reports/effective-web-design-best-practice-guide">Effective Web Design Guide</a></strong> for more information about best practice in these areas.</p> Five things Carol Bartz should do at Yahoo! false 2009-03-04T15:32:55+00:00 five-things-carol-bartz-should-do-at-yahoo 2009-04-30T01:44:50+01:00 2009-10-13T10:04:06+01:00 891