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At the appointed hour, supporters are <a href="http://blog.protectthehuman.com/each-year-around-1-in-10-women-in-britain-experience-rape-or-other-violence/" title="1:10">encouraged to spread the message</a> on Facebook, MySpace and Twitter, but not willy-nilly. The assault is very well coordinated with the message. Users are encouraged to change their avatar to ones designed for the initiative, and available for download. And at 1:10 p.m., supporters will update their status to the same message: "Each year, 1 in 10 women in Britain experience rape or other violence <a href="http://www.oneten.org.uk/">http://www.oneten.org.uk</a>" Twitter users are asked to tweet the same message at the appointed time, and are even encouraged to use geekier tools such as TweetLater to ensue a massive, coordinated attack. Amnesty is offering other social tools and petitions for those interested in supporting the cause. But this coordination of social media into a single, massive, precision-timed event is probably a first. It's going to be interesting to see what happens on Friday.

At the appointed hour, supporters are <a title="1:10" href="http://blog.protectthehuman.com/each-year-around-1-in-10-women-in-britain-experience-rape-or-other-violence/">encouraged to spread the message</a> on Facebook, MySpace and Twitter, but not willy-nilly. The assault is very well coordinated with the message. Users are encouraged to change their avatar to ones designed for the initiative, and available for download. And at 1:10 p.m., supporters will update their status to the same message: "Each year, 1 in 10 women in Britain experience rape or other violence <a href="http://www.oneten.org.uk/">http://www.oneten.org.uk</a>" Twitter users are asked to tweet the same message at the appointed time, and are even encouraged to use geekier tools such as TweetLater to ensue a massive, coordinated attack. Amnesty is offering other social tools and petitions for those interested in supporting the cause. But this coordination of social media into a single, massive, precision-timed event is probably a first. It's going to be interesting to see what happens on Friday.

2009-03-04T17:33:21+00:00

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<img alt="amnesty one-ten" height="127" src="http://www.amnesty.org.uk/image_library/24/27/27674.gif" style="float: left; border: 0; margin: 7px;" width="200" />When it comes to innovation, look to the non-profits. When you're short of marketing megabucks, necessity can be the mother of some pretty interesting inventions. Consider the Obama campaign, or PETA.org's fascinating forays into viral marketing. <a href="http://www.amnesty.org.uk/" title="amnesty international UK">Amnesty International UK</a> has just announced a new initiative that takes into account a factor that's huge in email marketing, but little used in social media: timing. At 1:10 p.m. on Friday, they're asking supporters to drop a coordinated social media bomb to raise awareness about violence against women in the UK. Why Friday, why 1:10, you ask? Relevance. Friday March 6 is International Womens Day, and one in ten is the ratio of women in Britain who are victims of rape or violence.

<img style="float: left; border: 0; margin: 7px;" src="http://www.amnesty.org.uk/image_library/24/27/27674.gif" alt="amnesty one-ten" width="200" height="127" />When it comes to innovation, look to the non-profits. When you're short of marketing megabucks, necessity can be the mother of some pretty interesting inventions. Consider the Obama campaign, or PETA.org's fascinating forays into viral marketing. <a title="amnesty international UK" href="http://www.amnesty.org.uk/">Amnesty International UK</a> has just announced a new initiative that takes into account a factor that's huge in email marketing, but little used in social media: timing. At 1:10 p.m. on Friday, they're asking supporters to drop a coordinated social media bomb to raise awareness about violence against women in the UK. Why Friday, why 1:10, you ask? Relevance. Friday March 6 is International Womens Day, and one in ten is the ratio of women in Britain who are victims of rape or violence.

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For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

Amnesty plants social media time bomb false

2009-03-04T17:33:00+00:00

amnesty-plants-social-media-time-bomb

2009-04-29T21:36:58+01:00

2009-10-13T10:04:14+01:00

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