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<p>While Website Optimizer isn't the only solution out there for <a href="http://econsultancy.com/blog/1200-multivariate-testing-and-a-b-split-testing-who-provides-it">A/B split and multivariate testing</a>, it offers a good set of features for the price (free).</p>
<p>Thanks to the release of <em>The Techie Guide to Google Website Optimizer</em>, Website Optimizer is more accessible than ever to publishers.</p>
<p>The <a href="http://google.com/websiteoptimizer/techieguide">26 page PDF guide</a>, published by Google, provides a comprehensive overview and detailed instructions for using Website Optimizer. It covers A/B testing and multivariate testing and provides step-by-step instructions (with screenshots) for getting these set up.</p>
<p>It also discusses advanced topics, such as server-side variables, advanced A/B testing and traffic segmentation.</p>
<p>All in all, The Techie Guide to Google Website Optimizer is well worth a look. If you haven't explored the use of Website Optimizer to improve your conversions, now is a great time to get started. And if you have, the guide can help you get more out of Website Optimizer's advanced features.</p>
<p>While Website Optimizer isn't the only solution out there for <a href="http://econsultancy.com/blog/1200-multivariate-testing-and-a-b-split-testing-who-provides-it">A/B split and multivariate testing</a>, it offers a good set of features for the price (free).</p>
<p>Thanks to the release of <em>The Techie Guide to Google Website Optimizer</em>, Website Optimizer is more accessible than ever to publishers.</p>
<p>The <a href="http://google.com/websiteoptimizer/techieguide">26 page PDF guide</a>, published by Google, provides a comprehensive overview and detailed instructions for using Website Optimizer. It covers A/B testing and multivariate testing and provides step-by-step instructions (with screenshots) for getting these set up.</p>
<p>It also discusses advanced topics, such as server-side variables, advanced A/B testing and traffic segmentation.</p>
<p>All in all, The Techie Guide to Google Website Optimizer is well worth a look. If you haven't explored the use of Website Optimizer to improve your conversions, now is a great time to get started. And if you have, the guide can help you get more out of Website Optimizer's advanced features.</p>
2009-03-09T15:27:30+00:00
0
3
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<p><strong><img alt="" height="80" src="http://farm1.static.flickr.com/12/17843285_9285479dd8_t.jpg" style="margin-left: 5px; margin-right: 5px; float: left;" width="100" />Google’s website testing and optimization tool, <a href="http://econsultancy.com/blog/392-google-launches-new-adwords-testing-tool">Website Optimizer</a>, can be a powerful tool in an online publisher's arsenal.</strong></p>
<p>It enables publishers to test the impact different content and designs have on website conversions.</p>
<p><strong><img style="margin-left: 5px; margin-right: 5px; float: left;" src="http://farm1.static.flickr.com/12/17843285_9285479dd8_t.jpg" alt="" width="100" height="80" />Google’s website testing and optimization tool, <a href="http://econsultancy.com/blog/392-google-launches-new-adwords-testing-tool">Website Optimizer</a>, can be a powerful tool in an online publisher's arsenal.</strong></p>
<p>It enables publishers to test the impact different content and designs have on website conversions.</p>
false
3429
Google releases The Techie Guide to Google Website Optimizer
false
2009-03-10T09:00:00+00:00
google-releases-the-techie-guide-to-google-website-optimizer
2009-04-29T22:01:56+01:00
2009-04-29T22:01:56+01:00
2393