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<p style="padding-left: 30px;"><a href="http://www.twitter.com/copycreator" style="text-decoration: none;">@copycreator</a>: Ask for list of what SEO your web company do as standard, plus list of sites achieving Google 1st page organic search.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/mislip">@mislip</a>: You probably won't get it perfect first time but don't stress. v2 will be better. And v3 better still. </p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/mattycurry">@mattycurry</a>: Visit your customers. At their homes. Using their computers. Invaluable.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/sanjayvadher">@sanjayvadher</a>: SEO-friendly URLs.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/kevmilnes">@kevmilnes</a>: Have tight KPIs to measure and don't forget that there are more factors to conversion than just what you do - price, etc.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/katproductions">@katproductions</a>: Use the title tag for key phrases.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/duncanparry">@duncanparry</a>: First thing I suggest doing with a site design: list what annoys users and internal stakeholders about the current one.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/iancreek">@iancreek</a>: Always include height & width coding on all images in email campaigns to avoid blow outs when images are suppressed.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/dericloh">@dericloh</a>: Reduce the sizes of your HTML files + Scripts + Images + Style sheets in reducing download time taken by visitors.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/dericloh">@dericloh</a>: Make your onsite content scannable for visitors; in bulleted points if possible.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/dericloh">@dericloh</a>: Determine how your web page looks with <a href="http://tinyurl.com/23szy">text only</a> and how it is interpreted by a screen reader. </p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/TBD_Jason">@TBD_Jason</a>: Match the page title to the h1 as best you can. Use the same keywords in your content.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/maxymiser">@maxymiser</a>: Test even the smallest changes to your website, subtle changes can have a big positive effect on conversion rate!</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/cxpartners">@cxpartners</a>: Make your site accessible. It forces you to think about how content is presented and has a great natural search benefit.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/kate_wooding">@kate_wooding</a>: 1 - content 2 - frequency of new info 3 - technical stuff. Get help with the techie stuff, sort the first two yourself.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/RichieJones">@RichieJones</a>: Do some content gap analysis. Spot high trafficking keywords and ensure your website has great content to exploit them.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/CardwellCreate">@CardwellCreate</a>: Continually build content that is useful and relevant to your search terms; get the help of a copy writer.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/ZiaZ">@ZiaZ</a>: Utilise multi-variate testing, analytics & tracking.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/kate_wooding">@kate_wooding</a>: Think about the keywords you want to rank highly for, make sure content of site is relevant to these keywords.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/banoonoo">@banoonoo</a>: Don't be afraid to ask for the sale. Over and over. Calls to action everywhere! </p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/supanovatrainer">@supanovatrainer</a>: Carry out a thorough traffic analysis before spending any money then focus on targeted traffic to landing page.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/rumbels">@rumbels</a>: Use customer insight to design your site.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/altwigg54">@altwigg54</a>: Don't be blinded by the e-science of one SEO agency telling you how bad your web site is - make sure you ask a few.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/DavorGoldie">@DavorGoldie</a>: Don't put all your eggs in one basket. Look at the whole mix and remember the synergy between online and offline!</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/mattycurry">@mattycurry</a>: Take your navigation and halve the number of options in it.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/oldmatt">@oldmatt</a>: If you have a phone number on your site track the calls & their results, otherwise you're creating an analytics black hole!</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/NetInsight">@NetInsight</a>: 'Keep it simple stupid' - don't make the user have to think to use your site, make it obvious!</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/tomrowlands">@tomrowlands</a>: Be honest!</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/jennbunnyboo">@jennbunnyboo</a>: Personalization is pertinent. Clients want to know their voice matters, and they want tips of the industry from people in the know.</p>
<p><em>What one piece of advice would you pass on to your peers? Leave a comment below...</em></p>
<p><em>[Image thanks to <a href="http://www.flickr.com/photos/laffy4k/">laffy4k</a> via Flickr]</em></p>
<p style="padding-left: 30px;"><a style="text-decoration: none;" href="http://www.twitter.com/copycreator"><span style="text-decoration: underline;">@copycreator</span></a>: Ask for list of what SEO your web company do as standard, plus list of sites achieving Google 1st page organic search.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/mislip">@mislip</a>: You probably won't get it perfect first time but don't stress. v2 will be better. And v3 better still. </p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/mattycurry">@mattycurry</a>: Visit your customers. At their homes. Using their computers. Invaluable.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/sanjayvadher">@sanjayvadher</a>: SEO-friendly URLs.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/kevmilnes">@kevmilnes</a>: Have tight KPIs to measure and don't forget that there are more factors to conversion than just what you do - price, etc.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/katproductions">@katproductions</a>: Use the title tag for key phrases.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/duncanparry">@duncanparry</a>: First thing I suggest doing with a site design: list what annoys users and internal stakeholders about the current one.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/iancreek">@iancreek</a>: Always include height & width coding on all images in email campaigns to avoid blow outs when images are suppressed.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/dericloh">@dericloh</a>: Reduce the sizes of your HTML files + Scripts + Images + Style sheets in reducing download time taken by visitors.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/dericloh">@dericloh</a>: Make your onsite content scannable for visitors; in bulleted points if possible.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/dericloh">@dericloh</a>: Determine how your web page looks with <a href="http://tinyurl.com/23szy">text only</a> and how it is interpreted by a screen reader. </p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/TBD_Jason">@TBD_Jason</a>: Match the page title to the h1 as best you can. Use the same keywords in your content.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/maxymiser">@maxymiser</a>: Test even the smallest changes to your website, subtle changes can have a big positive effect on conversion rate!</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/cxpartners">@cxpartners</a>: Make your site accessible. It forces you to think about how content is presented and has a great natural search benefit.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/kate_wooding">@kate_wooding</a>: 1 - content 2 - frequency of new info 3 - technical stuff. Get help with the techie stuff, sort the first two yourself.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/RichieJones">@RichieJones</a>: Do some content gap analysis. Spot high trafficking keywords and ensure your website has great content to exploit them.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/CardwellCreate">@CardwellCreate</a>: Continually build content that is useful and relevant to your search terms; get the help of a copy writer.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/ZiaZ">@ZiaZ</a>: Utilise multi-variate testing, analytics & tracking.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/kate_wooding">@kate_wooding</a>: Think about the keywords you want to rank highly for, make sure content of site is relevant to these keywords.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/banoonoo">@banoonoo</a>: Don't be afraid to ask for the sale. Over and over. Calls to action everywhere! </p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/supanovatrainer">@supanovatrainer</a>: Carry out a thorough traffic analysis before spending any money then focus on targeted traffic to landing page.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/rumbels">@rumbels</a>: Use customer insight to design your site.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/altwigg54">@altwigg54</a>: Don't be blinded by the e-science of one SEO agency telling you how bad your web site is - make sure you ask a few.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/DavorGoldie">@DavorGoldie</a>: Don't put all your eggs in one basket. Look at the whole mix and remember the synergy between online and offline!</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/mattycurry">@mattycurry</a>: Take your navigation and halve the number of options in it.</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/oldmatt">@oldmatt</a>: If you have a phone number on your site track the calls & their results, otherwise you're creating an analytics black hole!</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/NetInsight">@NetInsight</a>: 'Keep it simple stupid' - don't make the user have to think to use your site, make it obvious!</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/tomrowlands">@tomrowlands</a>: Be honest!</p>
<p style="padding-left: 30px;"><a href="http://www.twitter.com/jennbunnyboo">@jennbunnyboo</a>: Personalization is pertinent. Clients want to know their voice matters, and they want tips of the industry from people in the know.</p>
<p><span style="font-style: italic;">What one piece of advice would you pass on to your peers? Leave a comment below...</span></p>
<p><span style="font-style: italic;">[Image thanks to <a href="http://www.flickr.com/photos/laffy4k/">laffy4k</a> via Flickr]</span></p>
2009-03-16T13:11:06+00:00
4
1
html
<p><img alt="Crayon Tips by laffy4k on Flickr" height="80" src="http://farm1.static.flickr.com/136/404298099_c60259d30a.jpg?v=0" style="float: right;" width="120" /><strong>Last week we invited our <a href="http://twitter.com/econsultancy">Twitter followers</a> to suggest their key marketing and website optimisation tips. Our thanks to all who took part. </strong></p>
<p>Here’s what you recommended, in no particular order…</p>
<p><img style="float: right;" src="http://farm1.static.flickr.com/136/404298099_c60259d30a.jpg?v=0" alt="Crayon Tips by laffy4k on Flickr" width="120" height="80" /><span style="font-weight: bold;">Last week we invited our <a href="http://twitter.com/econsultancy">Twitter followers</a> to suggest their key marketing and website optimisation tips. Our thanks to all who took part. </span></p>
<p>Here’s what you recommended, in no particular order…</p>
false
3486
29 of your top tips for website optimisation
false
2009-03-16T13:06:00+00:00
29-top-tips-for-website-optimisation
2009-04-29T21:30:56+01:00
2009-04-29T21:30:56+01:00
2172