6683 0 3 econsultancy_xml <p>The <a href="http://mobile.ask.com">service</a> uses technology from <a href="http://palmtops.about.com/gi/dynamic/offsite.htm?zi=1/XJ&amp;sdn=palmtops&amp;zu=http%3A%2F%2Fwww.greenlightwireless.net%2F">Skweezer</a> to make content easier to view and navigate on small displays and increase downloading speeds. </p> <p>Users accessing <a href="http://www.ask.com">Ask.com</a> from mobile devices will be automatically redirected to the site.</p> <p>"<em>Ask Mobile is designed specifically for search on mobile devices, instead of shoehorning a PC interface into a mobile product</em>," said Doug Leeds, vice president of product management for Ask.com. </p> <p>"<em>Extensive testing showed that, by eliminating the search box from the home page and instead providing links to key search services, users were more successful in getting to what they were looking for.</em>" </p> <p>The service is ad-free for now, and a spokesperson for Ask.com declined to say when a UK version would be launched.</p> <p>Both Google and Yahoo! have also been ramping up their cellphone offerings, despite <a href="/blog/141-mobile-internet-not-catching-on">slow uptake of mobile web services</a>. </p> <p>Earlier this month, Yahoo! launched a <a href="/blog/306-yahoo-launches-ppc-mobile-ads">beta trial</a> of paid-for search results on its mobile service.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The <Link URL="http://mobile.ask.com" Window="New">service</Link> uses technology from <Link URL="http://palmtops.about.com/gi/dynamic/offsite.htm?zi=1/XJ&amp;sdn=palmtops&amp;zu=http%3A%2F%2Fwww.greenlightwireless.net%2F" Window="New">Skweezer</Link> to make content easier to view and navigate on small displays and increase downloading speeds. </Paragraph> <Paragraph>Users accessing <Link URL="http://www.ask.com" Window="New">Ask.com</Link> from mobile devices will be automatically redirected to the site.</Paragraph> <Paragraph>"<Quote>Ask Mobile is designed specifically for search on mobile devices, instead of shoehorning a PC interface into a mobile product</Quote>," said Doug Leeds, vice president of product management for Ask.com. </Paragraph> <Paragraph>"<Quote>Extensive testing showed that, by eliminating the search box from the home page and instead providing links to key search services, users were more successful in getting to what they were looking for.</Quote>" </Paragraph> <Paragraph>The service is ad-free for now, and a spokesperson for Ask.com declined to say when a UK version would be launched.</Paragraph> <Paragraph>Both Google and Yahoo! have also been ramping up their cellphone offerings, despite <Link URL="/blog/141-mobile-internet-not-catching-on" Window="New">slow uptake of mobile web services</Link>. </Paragraph> <Paragraph>Earlier this month, Yahoo! launched a <Link URL="/blog/306-yahoo-launches-ppc-mobile-ads" Window="New">beta trial</Link> of paid-for search results on its mobile service.</Paragraph> </FormattedContent> 2006-10-13T09:57:00+01:00 0 1 econsultancy_xml <p> <strong>Ask.com has followed the likes of Google and Yahoo! with the launch of a specialised mobile search service – although it doesn’t yet support ads and the company’s not saying when it will be introduced in the UK.</strong> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Ask.com has followed the likes of Google and Yahoo! with the launch of a specialised mobile search service – although it doesn’t yet support ads and the company’s not saying when it will be introduced in the UK.</Emphasis> </Paragraph> </FormattedContent> false 355 <p>Econsultancy has published a <strong><a href="http://econsultancy.com/reports/mobile-marketing-buyers-guide">Mobile Marketing Buyer's Guide</a></strong> which is aimed at those who are investigating the market for mobile marketing platforms, with profiles of 14 leading suppliers and an analysis of market trends. See also our <strong><a href="http://econsultancy.com/reports/mobile-statistics">Mobile Statistics Compendium</a></strong> for data, facts and charts relating to mobile.</p> <p>Econsultancy has published a <strong><a href="http://econsultancy.com/reports/mobile-marketing-buyers-guide">Mobile Marketing Buyer's Guide</a></strong> which is aimed at those who are investigating the market for mobile marketing platforms, with profiles of 14 leading suppliers and an analysis of market trends. See also our <strong><a href="http://econsultancy.com/reports/mobile-statistics">Mobile Statistics Compendium</a></strong> for data, facts and charts relating to mobile.</p> 361882 Ask.com debuts mobile search service false 2006-10-13T10:48:00+01:00 ask-com-debuts-mobile-search-service 2009-04-28T22:35:14+01:00 2009-10-13T08:38:57+01:00 304