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Online advertising continued to outperform other sectors with strong gains. Some 11.5% of companies are now diverting more than 15% of their budget to internet marketing alone, more than double that seen since the apex of the dot.com boom in 2000. IPA president David Pattison said: "The growth is driven predominantly by direct marketing and internet advertising at the expense of the more established media sectors, continuing the trends that we have seen over the last 18 months." Traditional content companies like ITV, GCap and Trinity Mirror have seen their income from advertising fall in recent months and many are rushing to acquire or develop online services that could captalise on the growth in web ads.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Online advertising continued to outperform other sectors with strong gains. Some 11.5% of companies are now diverting more than 15% of their budget to internet marketing alone, more than double that seen since the apex of the dot.com boom in 2000.<LineBreak /><LineBreak />IPA president David Pattison said: <Quote>"The growth is driven predominantly by direct marketing and internet advertising at the expense of the more established media sectors, continuing the trends that we have seen over the last 18 months."</Quote><LineBreak /><LineBreak />Traditional content companies like ITV, GCap and Trinity Mirror have seen their income from advertising fall in recent months and many are rushing to acquire or develop online services that could captalise on the growth in web ads.</Paragraph> </FormattedContent>

2006-10-16T12:23:00+01:00

econsultancy_xml

Increasing outlay on internet advertising saw UK companies' marketing budgets rise slightly in the third quarter of 2006, according to the Institute for Practitioners in Advertising. Although budgets have now declined for eight consecutive quarters, the IPA's latest <a href="http://www.ipa.co.uk/news/news_archive/displayitem.cfm?ItemID=1960">Bellwether Report</a> found the rate of decline had slowed for the third time in a row.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Increasing outlay on internet advertising saw UK companies' marketing budgets rise slightly in the third quarter of 2006, according to the Institute for Practitioners in Advertising.</Emphasis> <LineBreak /> <LineBreak />Although budgets have now declined for eight consecutive quarters, the IPA's latest <Link URL="http://www.ipa.co.uk/news/news_archive/displayitem.cfm?ItemID=1960" Window="New">Bellwether Report</Link> found the rate of decline had slowed for the third time in a row.</Paragraph> </FormattedContent>

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Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

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Internet buoys UK marketing spend, says IPA false

2006-10-16T13:28:00+01:00

internet-buoys-uk-marketing-spend-says-ipa

2009-04-30T06:35:17+01:00

2009-10-13T08:39:19+01:00

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