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  &lt;p&gt;User profiles on the social networking site now automatically display latest clips for users who have uploaded material, removing the need to embed videos with HTML code.&lt;br /&gt;&lt;br /&gt;Meanwhile, four featured videos from across the network now comprise a new homepage feature in a key, above-the-fold area.&lt;br /&gt;&lt;br /&gt;MySpace's share of the online video market (22.99%) trails YouTube's (45.46%) in second place, according to August &lt;a href="http://gesterling.wordpress.com/2006/09/26/dueling-metrics-video-usage/"&gt;statistics&lt;/a&gt; from HitWise.&lt;br /&gt;&lt;br /&gt;While the pair inked a deal the same month in which Google pays News Corp $900m to deliver search and advertising technology, the acquisition of YouTube has potential to wrankle the Rupert Murdoch company.&lt;br /&gt;&lt;br /&gt;Business Week &lt;a href="http://www.businessweek.com/technology/content/oct2006/tc20061016_509248.htm?chan=top+news_top+news+index_businessweek+exclusives"&gt;reports&lt;/a&gt; millions of YouTube-hosted videos are already embedded on MySpace profiles, while Google is expected to seek to put its own advertising inside clips hosted by its new stablemate.&lt;br /&gt;&lt;br /&gt;It had been speculated MySpace could retaliate by barring YouTube videos from its pages. The two parties &lt;a href="http://business.guardian.co.uk/story/0,,1920318,00.html"&gt;reportedly&lt;/a&gt; met last week to discuss their relationship.&lt;/p&gt;
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  &lt;Paragraph&gt;User profiles on the social networking site now automatically display latest clips for users who have uploaded material, removing the need to embed videos with HTML code.&lt;LineBreak /&gt;&lt;LineBreak /&gt;Meanwhile, four featured videos from across the network now comprise a new homepage feature in a key, above-the-fold area.&lt;LineBreak /&gt;&lt;LineBreak /&gt;MySpace's share of the online video market (22.99%) trails YouTube's (45.46%) in second place, according to August &lt;Link URL="http://gesterling.wordpress.com/2006/09/26/dueling-metrics-video-usage/" Window="New"&gt;statistics&lt;/Link&gt; from HitWise.&lt;LineBreak /&gt;&lt;LineBreak /&gt;While the pair inked a deal the same month in which Google pays News Corp $900m to deliver search and advertising technology, the acquisition of YouTube has potential to wrankle the Rupert Murdoch company.&lt;LineBreak /&gt;&lt;LineBreak /&gt;Business Week &lt;Link URL="http://www.businessweek.com/technology/content/oct2006/tc20061016_509248.htm?chan=top+news_top+news+index_businessweek+exclusives" Window="New"&gt;reports&lt;/Link&gt; millions of YouTube-hosted videos are already embedded on MySpace profiles, while Google is expected to seek to put its own advertising inside clips hosted by its new stablemate.&lt;LineBreak /&gt;&lt;LineBreak /&gt;It had been speculated MySpace could retaliate by barring YouTube videos from its pages. The two parties &lt;Link URL="http://business.guardian.co.uk/story/0,,1920318,00.html" Window="New"&gt;reportedly&lt;/Link&gt; met last week to discuss their relationship.&lt;/Paragraph&gt;
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  <created-at type="datetime">2006-10-16T12:59:00+01:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;MySpace has improved its low-key video sharing offering in what has been interpreted as a tactical response to Google $1.65bn purchase of YouTube last week.&lt;/strong&gt;
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    &lt;Emphasis&gt;MySpace has improved its low-key video sharing offering in what has been interpreted as a tactical response to Google $1.65bn purchase of YouTube last week.&lt;/Emphasis&gt;
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  <name>MySpace trumpets video in GooTube wake</name>
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  <published-at type="datetime">2006-10-16T12:59:00+01:00</published-at>
  <slug>myspace-trumpets-video-in-gootube-wake</slug>
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  <updated-at type="datetime">2009-04-29T23:35:03+01:00</updated-at>
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