71176 6 3 html <p>Autonomy, an enterprise software company, <a href="http://www.autonomy.com/content/News/Releases/2009/0414a.en.html">has combined all three</a> in a newly-released version of its content management system, Interwoven TeamSite, which is most commonly used by major corporations to run websites and intranets.</p> <p>With the new version of Interwoven TeamSite, licensees will be able to perform advanced multivariate testing and manage closed-loop analytics without having to use a hodgepodge of different services and platforms. The goal, obviously, is to give licensees the ability to manage their websites more efficiently.</p> <p>Given that Interwoven TeamSite is an enterprise-level solution that has an enterprise-level price tag, it's obviously out of the reach of most small and medium sized businesses. But as I read about it, I couldn't help but think about all of the inefficiencies that exist on the websites I help operate.</p> <p>For content management, I typically use WordPress or a custom content management system I helped build years ago. For analytics, it's Google Analytics. For multivariate testing, it's <a href="http://econsultancy.com/blog/3429-google-releases-the-techie-guide-to-google-website-optimizer">Google Website Optimizer</a> and SiteSpect. Throw in all the other third party services I have to deal with (mailing list management, DNS, etc.) and it's amazing anything stays operational (or that anyone involved with the websites sleeps).</p> <p>It's pretty clear that I could use some simplification and consolidation, even if an all-in-one enterprise solution is not viable financially. I suspect the same is true of a lot of online publishers. Unfortunately, I don't know that an existing solution within my budget exists. Open-source content management systems don't quite fit the bill. I love WordPress, but there are limitations there. Same goes for Drupal.</p> <p>Since I don't like inventing wheels (or re-inventing them for that matter), I'm issuing a challenge: an extensible content management system that's reasonably scalable that combines the essentials (analytics, multivariate testing, mailing list management, etc.) in a decently integrated package for under $1,000. I'll take 5 licenses, please.</p> <p>I can dream, right?</p> <p><em>Photo credit: <a href="http://www.flickr.com/photos/oskay/">oskay</a> via Flickr.</em></p> <p>Autonomy, an enterprise software company, <a href="http://www.autonomy.com/content/News/Releases/2009/0414a.en.html">has combined all three</a> in a newly-released version of its content management system, Interwoven TeamSite, which is most commonly used by major corporations to run websites and intranets.</p> <p>With the new version of Interwoven TeamSite, licensees will be able to perform advanced multivariate testing and manage closed-loop analytics without having to use a hodgepodge of different services and platforms. The goal, obviously, is to give licensees the ability to manage their websites more efficiently.</p> <p>Given that Interwoven TeamSite is an enterprise-level solution that has an enterprise-level price tag, it's obviously out of the reach of most small and medium sized businesses. But as I read about it, I couldn't help but think about all of the inefficiencies that exist on the websites I help operate.</p> <p>For content management, I typically use WordPress or a custom content management system I helped build years ago. For analytics, it's Google Analytics. For multivariate testing, it's <a href="http://econsultancy.com/blog/3429-google-releases-the-techie-guide-to-google-website-optimizer">Google Website Optimizer</a> and SiteSpect. Throw in all the other third party services I have to deal with (mailing list management, DNS, etc.) and it's amazing anything stays operational (or that anyone involved with the websites sleeps).</p> <p>It's pretty clear that I could use some simplification and consolidation, even if an all-in-one enterprise solution is not viable financially. I suspect the same is true of a lot of online publishers. Unfortunately, I don't know that an existing solution within my budget exists. Open-source content management systems don't quite fit the bill. I love WordPress, but there are limitations there. Same goes for Drupal.</p> <p>Since I don't like inventing wheels (or re-inventing them for that matter), I'm issuing a challenge: an extensible content management system that's reasonably scalable that combines the essentials (analytics, multivariate testing, mailing list management, etc.) in a decently integrated package for under $1,000. I'll take 5 licenses, please.</p> <p>I can dream, right?</p> <p><em>Photo credit: <a href="http://www.flickr.com/photos/oskay/">oskay</a> via Flickr.</em></p> 2009-04-16T05:12:54+01:00 5 1 html <p><strong><img alt="" height="75" src="http://farm1.static.flickr.com/164/412424653_97625e8e5f_t.jpg" style="margin-left: 5px; margin-right: 5px; float: left;" width="100" />If you made a list of all the essential tools in an online business' toolkit, what would be on it?</strong></p> <p>Chances are you'd include content management, <a href="http://econsultancy.com/reports/web-analytics-buyer-s-guide-2008">analytics</a> and <a href="http://econsultancy.com/blog/1200-multivariate-testing-and-a-b-split-testing-who-provides-it">multivariate testing</a>.</p> <p><strong><img style="margin-left: 5px; margin-right: 5px; float: left;" src="http://farm1.static.flickr.com/164/412424653_97625e8e5f_t.jpg" alt="" width="100" height="75" />If you made a list of all the essential tools in an online business' toolkit, what would be on it?</strong></p> <p>Chances are you'd include content management, <a href="http://econsultancy.com/reports/web-analytics-buyer-s-guide-2008">analytics</a> and <a href="http://econsultancy.com/blog/1200-multivariate-testing-and-a-b-split-testing-who-provides-it">multivariate testing</a>.</p> false 3681 Content management: putting it all together false 2009-04-16T11:44:00+01:00 content-management-putting-it-all-together 2009-04-30T06:23:22+01:00 2009-04-30T06:23:22+01:00 2012