42244
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<p>This is similar for a search on '<a href="http://www.google.co.uk/search?q=car+insurance&hl=en&safe=off&client=firefox-a&rls=org.mozilla:en-GB:official&hs=Q2d&start=40&sa=N">car insurance</a>', the term it was penalised on last year; you have to go all the way to page five to find the site's entry for this phrase. </p>
<p>I haven't seen it confirmed anywhere, but this carries all the signs of a Google penalty. Last January, both <a href="http://econsultancy.com/blog/2240-q-a-icrossing-s-nilhan-jayasinghe-on-google-penalties">Gocompare and Kwik Fit were penalised</a> for boosting their rankings with paid links and reviews. </p>
<p>Charity search engine <a href="http://econsultancy.com/blog/2909-charity-search-engine-incurs-the-wrath-of-google">Everyclick.com also suffered from a Google penalty</a> at the end of last year, possibly for duplicate content, though the cause was never clear.</p>
<p>If this is a penalty, the cause is unclear so far, though there is <a href="http://www.redcardinal.ie/link-building/20-04-2009/link-building-in-ultra-competitive-niches/">speculation on this blog</a> that Gocompare was attempting some link building tactics that may have contravened Google's rules. </p>
<p>Whatever the reasons, the consequences of such a sudden drop in the rankings in such a competitive market as insurance are serious, as Gocompare will know from last year. It's <a href="http://econsultancy.com/blog/2178-gocompare-feels-effects-of-google-penalty">Google traffic dropped by 87%</a> after the penalty, to the benefit of rival Confused.com.</p>
<p>This is similar for a search on '<a href="http://www.google.co.uk/search?q=car+insurance&hl=en&safe=off&client=firefox-a&rls=org.mozilla:en-GB:official&hs=Q2d&start=40&sa=N">car insurance</a>', the term it was penalised on last year; you have to go all the way to page five to find the site's entry for this phrase. </p>
<p>I haven't seen it confirmed anywhere, but this carries all the signs of a Google penalty. Last January, both <a href="http://econsultancy.com/blog/2240-q-a-icrossing-s-nilhan-jayasinghe-on-google-penalties">Gocompare and Kwik Fit were penalised</a> for boosting their rankings with paid links and reviews. </p>
<p>Charity search engine <a href="http://econsultancy.com/blog/2909-charity-search-engine-incurs-the-wrath-of-google">Everyclick.com also suffered from a Google penalty</a> at the end of last year, possibly for duplicate content, though the cause was never clear.</p>
<p>If this is a penalty, the cause is unclear so far, though there is <a href="http://www.redcardinal.ie/link-building/20-04-2009/link-building-in-ultra-competitive-niches/">speculation on this blog</a> that Gocompare was attempting some link building tactics that may have contravened Google's rules. </p>
<p>Whatever the reasons, the consequences of such a sudden drop in the rankings in such a competitive market as insurance are serious, as Gocompare will know from last year. It's <a href="http://econsultancy.com/blog/2178-gocompare-feels-effects-of-google-penalty">Google traffic dropped by 87%</a> after the penalty, to the benefit of rival Confused.com.</p>
2009-04-22T16:05:13+01:00
14
1
html
<p><strong>It looks like insurance aggregator Gocompare.com may once again have been hit with a Google penalty, as it is currently not ranking on the search engine's organic results for its own brand name. </strong></p>
<p>A search on Google UK for '<a href="http://www.google.co.uk/search?q=gocompare&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-GB:official&client=firefox-a">Gocompare</a>' returns only third party sites on the first page, and you have to go all the way down to <a href="http://www.google.co.uk/search?q=gocompare&hl=en&safe=off&client=firefox-a&rls=org.mozilla:en-GB:official&start=50&sa=N">page six</a> of the search engine to find the official site.</p>
<p><strong>It looks like insurance aggregator Gocompare.com may once again have been hit with a Google penalty, as it is currently not ranking on the search engine's organic results for its own brand name. </strong></p>
<p>A search on Google UK for '<a href="http://www.google.co.uk/search?q=gocompare&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-GB:official&client=firefox-a">Gocompare</a>' returns only third party sites on the first page, and you have to go all the way down to <a href="http://www.google.co.uk/search?q=gocompare&hl=en&safe=off&client=firefox-a&rls=org.mozilla:en-GB:official&start=50&sa=N">page six</a> of the search engine to find the official site.</p>
false
3717
<p>Econsultancy has published an <a href="http://econsultancy.com/reports/search-engine-optimization-seo-best-practice-guide">SEO Best Practice Guide</a> which contains a wealth of information for those seeking to learn more about search engine optimization. For those seeking more information about comparison engines and aggregators, it's worth downloading our <a href="http://econsultancy.com/reports/comparison-engines-buyer-s-guide-2008">Comparison Engines Buyer's Guide</a>. </p>
<p>Econsultancy has published an <a href="http://econsultancy.com/reports/search-engine-optimization-seo-best-practice-guide">SEO Best Practice Guide</a> which contains a wealth of information for those seeking to learn more about search engine optimization. For those seeking more information about comparison engines and aggregators, it's worth downloading our <a href="http://econsultancy.com/reports/comparison-engines-buyer-s-guide-2008">Comparison Engines Buyer's Guide</a>. </p>
Has Gocompare been given another Google penalty?
false
2009-04-22T16:05:00+01:00
has-gocompare-been-given-another-google-penalty
2009-04-30T06:12:30+01:00
2009-08-12T11:17:33+01:00
5479