71176
3
2
html
<p>The reason is obvious: by combining AdSense data with Analytics data, <strong>publishers now have an easy way to look at the relationship between their traffic patterns and their AdSense monetization.</strong></p>
<p>The new integration provides for the following:</p>
<ul>
<li>The ability to look at specific pages and gauge how well they're monetizing.</li>
<li>Referrer analytics that enable publishers to break revenue down by sources of traffic.</li>
<li>Trending reports that show how AdSense monetization varies based on the day and time of day.</li>
<li>Revenue breakdowns that let you see how much revenue is generated by returning visitors vs. new visitors and by language.</li>
</ul>
<p>With this data, AdSense publishers will have a far greater ability to gain valuable insight into which content is generating ROI and which content isn't, which traffic converts and which doesn't, etc. With this information in hand, <strong>optimizing your website for optimal AdSense monetization is a viable prospect. </strong></p>
<p>While there were previously other means of collecting this sort of data (eg. AdSense channels), significant limitations existed. It's hard to beat full integration.</p>
<p>For those who really want to go all the way, here's an idea: combine AdSense+Analytics and multivariate testing through <a href="http://econsultancy.com/blog/3429-google-releases-the-techie-guide-to-google-website-optimizer">Google Website Optimizer</a> (which itself <a href="http://www.google.com/support/websiteoptimizer/bin/answer.py?answer=77069&hl=en">has Analytics integration</a>). Hopefully this will work a charm (I know what one of my upcoming weekend projects is).</p>
<p><em>Photo credit: <a href="http://www.flickr.com/photos/specialkrb/">specialkrb</a> via Flickr.</em></p>
<p>The reason is obvious: by combining AdSense data with Analytics data, <strong>publishers now have an easy way to look at the relationship between their traffic patterns and their AdSense monetization.</strong></p>
<p>The new integration provides for the following:</p>
<ul>
<li>The ability to look at specific pages and gauge how well they're monetizing.</li>
<li>Referrer analytics that enable publishers to break revenue down by sources of traffic.</li>
<li>Trending reports that show how AdSense monetization varies based on the day and time of day.</li>
<li>Revenue breakdowns that let you see how much revenue is generated by returning visitors vs. new visitors and by language.</li>
</ul>
<p>With this data, AdSense publishers will have a far greater ability to gain valuable insight into which content is generating ROI and which content isn't, which traffic converts and which doesn't, etc. With this information in hand, <strong>optimizing your website for optimal AdSense monetization is a viable prospect. </strong></p>
<p>While there were previously other means of collecting this sort of data (eg. AdSense channels), significant limitations existed. It's hard to beat full integration.</p>
<p>For those who really want to go all the way, here's an idea: combine AdSense+Analytics and multivariate testing through <a href="http://econsultancy.com/blog/3429-google-releases-the-techie-guide-to-google-website-optimizer">Google Website Optimizer</a> (which itself <a href="http://www.google.com/support/websiteoptimizer/bin/answer.py?answer=77069&hl=en">has Analytics integration</a>). Hopefully this will work a charm (I know what one of my upcoming weekend projects is).</p>
<p><em>Photo credit: <a href="http://www.flickr.com/photos/specialkrb/">specialkrb</a> via Flickr.</em></p>
2009-04-30T06:12:10+01:00
1
3
html
<p><strong><img alt="" height="153" src="http://farm4.static.flickr.com/3453/3357455954_5eba718992_m.jpg" style="margin-left: 5px; margin-right: 5px; float: right;" width="101" />Google launches a lot of new features on a regular basis. Many of them are important and worth reporting on.</strong></p>
<p>But in my opinion, few are as important to digital marketers as <a href="http://adsense.blogspot.com/2009/04/analytics-integration-for-all.html">yesterday's announcement</a> that Google has made publicly-available integration between AdSense and Analytics.</p>
<p><strong><img style="margin-left: 5px; margin-right: 5px; float: right;" src="http://farm4.static.flickr.com/3453/3357455954_5eba718992_m.jpg" alt="" width="101" height="153" />Google launches a lot of new features on a regular basis. Many of them are important and worth reporting on.</strong></p>
<p>But in my opinion, few are as important to digital marketers as <a href="http://adsense.blogspot.com/2009/04/analytics-integration-for-all.html">yesterday's announcement</a> that Google has made publicly-available integration between AdSense and Analytics.</p>
false
3754
<p>For more information about paid search marketing, read our <strong><a href="http://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">PPC Best Practice Guide</a></strong>, and our separate buyer's guides for <strong><a href="http://econsultancy.com/reports/paid-search-agencies-buyers-guide">Paid Search Agencies</a></strong> and for <strong><a href="http://econsultancy.com/reports/ppc-bid-management-technology-buyers-guide">PPC Bid Management Technology</a></strong>.</p>
<p>For more information about paid search marketing, read our <strong><a href="http://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">PPC Best Practice Guide</a></strong>, and our separate buyer's guides for <strong><a href="http://econsultancy.com/reports/paid-search-agencies-buyers-guide">Paid Search Agencies</a></strong> and for <strong><a href="http://econsultancy.com/reports/ppc-bid-management-technology-buyers-guide">PPC Bid Management Technology</a></strong>.</p>
Google integrates AdSense and Analytics
false
2009-04-30T11:46:00+01:00
analytics-adsense-so-money
2009-05-31T08:27:42+01:00
2009-10-13T10:12:58+01:00
2281