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Option 1: Create a standalone <a href="http://www.google.com/analytics">Google Analytics </a>social networks traffic profile1. Under 'Add Website Profile' in the main Google Analytics screen create a new website profile and name it 'social networks' (always keep your original profile intact) <img alt="add website profile" height="155" src="http://farm4.static.flickr.com/3610/3505419246_bbf52c7e2d_o.jpg" width="413" />2. Head to 'Filter Manager' in your profile to group all the different social networks to one new medium by applying the following filter <img alt="filter manager" height="84" src="http://farm4.static.flickr.com/3304/3504625445_e7ed92d855_o.jpg" width="372" />Filter Name - social networks traffic Filter Type - custom filter then advanced Field A -> Extract A - under campaign source add your social networks. For example, I’ve used: digg|aim|friendfeed|econsultancy|blinklist|fark|furl|misterwongs|wikipedia |stumbleupon|netvibes|bloglines|linkedin|facebook|del\.icio\.us|feedburner| twitter|technorati|faves\.com|newsgator|PRweb|msplinks|myspace |bit\.ly|tr\.im|cli\.gs|zi\.ma|poprl|tinyurl Field B -> Extract B - none Output To -> Constructor - campaign medium and name it social networks Field A Required - yes Field B Required - no Override Output Field - yes Case Sensitive - noResult - now under traffic sources > medium you’ll find a handy ’social networks’ traffic medium source which includes all the social websites previously grouped together <img alt="social networks medium" height="64" src="http://farm4.static.flickr.com/3551/3504625667_b6ec375235_o.jpg" width="448" />3. Create another filter which will exclude other traffic sources Filter Name - exclude other traffic sources Filter Type - custom filter then exclude Filter field - campaign medium Filter Pattern - type organic|(none)|direct|cpc|image Case Sensitive - no4. Create another filter to show the full referral path by applying the following filterFilter Name - full referral path Filter Type - custom filter then advanced Field A -> Extract A - choose referral and type (.*) Field B -> Extract B - none Output To -> Constructor - choose user defined and type $A1 Field A Required - yes Field B Required - no Override Output Field - yes Case Sensitive - noResult - now under visitors > user defined you'll find the precise profile or URL which is generating your traffic<img alt="full path" height="66" src="http://lh6.ggpht.com/_IQGqy0Rlm5M/SfrF649szlI/AAAAAAAAArA/zokThP99A_0/user%20defined%20traffic.png" width="381" />Use this method to schedule a handy automated email so you'll get the full picture every morning Option 2: Use advanced segment in Google Analytics1. Head to 'Advanced Segments' in your main Google Analytics profile <img alt="advanced segments" height="104" src="http://lh5.ggpht.com/_IQGqy0Rlm5M/SfrFskmgQUI/AAAAAAAAAqQ/qyoYptonVPE/Advanced%20Segments.png" width="337" /> 2. Create a new segment and drag the 'source' box which under 'Traffic sources' to 'dimension or metric' window3. Open the 'Condition' drop down and under '' paste the following sources: digg|aim|friendfeed|econsultancy|blinklist|fark|furl|misterwongs|wikipedia |stumbleupon|netvibes|bloglines|linkedin|facebook|del\.icio\.us|feedburner| twitter|technorati|faves\.com|newsgator|PRweb|msplinks|myspace |bit\.ly|tr\.im|cli\.gs|zi\.ma|poprl|tinyurl (this field is limited to 256 characters) <img alt="matches regular expression" height="54" src="http://lh6.ggpht.com/_IQGqy0Rlm5M/SfrFsyTkkXI/AAAAAAAAAqo/Sw5RTZYNQqA/Matches%20regular%20expression.png" width="730" />4. Now you can start segmenting the data and compare your social networks traffic medium Vs. other traffic sources which are already segmented such as direct and organic traffic<img alt="compare traffic sources" height="187" src="http://lh5.ggpht.com/_IQGqy0Rlm5M/SfrFsmvMNpI/AAAAAAAAAqY/jvnCije06KU/Basket%20Size.png" width="472" />You can use this method to compare your social networks traffic against other traffic sources by average basket size, conversion rate and much more. .

Option 1: Create a standalone <a href="http://www.google.com/analytics">Google Analytics </a>social networks traffic profile 1. Under 'Add Website Profile' in the main Google Analytics screen create a new website profile and name it 'social networks' (always keep your original profile intact) <img src="http://farm4.static.flickr.com/3610/3505419246_bbf52c7e2d_o.jpg" alt="add website profile" width="413" height="155" /> 2. Head to 'Filter Manager' in your profile to group all the different social networks to one new medium by applying the following filter   <img src="http://farm4.static.flickr.com/3304/3504625445_e7ed92d855_o.jpg" alt="filter manager" width="372" height="84" /> Filter Name - social networks traffic Filter Type - custom filter then advanced Field A -> Extract A - under campaign source add your social networks. For example, I’ve used: digg|aim|friendfeed|econsultancy|blinklist|fark|furl|misterwongs|wikipedia |stumbleupon|netvibes|bloglines|linkedin|facebook|del\.icio\.us|feedburner| twitter|technorati|faves\.com|newsgator|PRweb|msplinks|myspace |bit\.ly|tr\.im|cli\.gs|zi\.ma|poprl|tinyurl Field B -> Extract B - none Output To -> Constructor - campaign medium and name it social networks Field A Required - yes Field B Required - no Override Output Field - yes Case Sensitive - no Result - now under traffic sources > medium you’ll find a handy ’social networks’ traffic medium source which includes all the social websites previously grouped together <img src="http://farm4.static.flickr.com/3551/3504625667_b6ec375235_o.jpg" alt="social networks medium" width="448" height="64" /> 3. Create another filter which will exclude other traffic sources Filter Name - exclude other traffic sources Filter Type - custom filter then exclude Filter field - campaign medium Filter Pattern - type organic|(none)|direct|cpc|image Case Sensitive - no 4. Create another filter to show the full referral path by applying the following filter Filter Name - full referral path Filter Type - custom filter then advanced Field A -> Extract A - choose referral and type (.*) Field B -> Extract B - none Output To -> Constructor - choose user defined and type $A1 Field A Required - yes Field B Required - no Override Output Field - yes Case Sensitive - no Result - now under visitors > user defined you'll find the precise profile or URL which is generating your traffic <img src="http://lh6.ggpht.com/_IQGqy0Rlm5M/SfrF649szlI/AAAAAAAAArA/zokThP99A_0/user%20defined%20traffic.png" alt="full path" width="381" height="66" /> Use this method to schedule a handy automated email so you'll get the full picture every morning Option 2: Use advanced segment in Google Analytics 1. Head to 'Advanced Segments' in your main Google Analytics profile <img src="http://lh5.ggpht.com/_IQGqy0Rlm5M/SfrFskmgQUI/AAAAAAAAAqQ/qyoYptonVPE/Advanced%20Segments.png" alt="advanced segments" width="337" height="104" /> 2. Create a new segment and drag the 'source' box which under 'Traffic sources' to 'dimension or metric' window 3. Open the 'Condition' drop down and under '' paste the following sources: digg|aim|friendfeed|econsultancy|blinklist|fark|furl|misterwongs|wikipedia |stumbleupon|netvibes|bloglines|linkedin|facebook|del\.icio\.us|feedburner| twitter|technorati|faves\.com|newsgator|PRweb|msplinks|myspace |bit\.ly|tr\.im|cli\.gs|zi\.ma|poprl|tinyurl (this field is limited to 256 characters) <img src="http://lh6.ggpht.com/_IQGqy0Rlm5M/SfrFsyTkkXI/AAAAAAAAAqo/Sw5RTZYNQqA/Matches%20regular%20expression.png" alt="matches regular expression" width="730" height="54" /> 4. Now you can start segmenting the data and compare your social networks traffic medium Vs. other traffic sources which are already segmented such as direct and organic traffic <img src="http://lh5.ggpht.com/_IQGqy0Rlm5M/SfrFsmvMNpI/AAAAAAAAAqY/jvnCije06KU/Basket%20Size.png" alt="compare traffic sources" width="472" height="187" /> You can use this method to compare your social networks traffic against other traffic sources by average basket size, conversion rate and much more. .

2009-05-01T11:03:50+01:00

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<img alt="tracking social networks" height="99" src="http://farm4.static.flickr.com/3371/3504609903_8abc4dc5a4_o.jpg" style="float: left;" width="128" /> With so many resources spent on social media marketing these days, the job of analyzing its effectiveness in the overall marketing mix is becoming more important. If you're using Google Analytics to track your site's visitors and revenue, you'll notice that by default you can analyze traffic mediums such as direct, organic etc, but what about social networks as a standalone traffic medium? To achieve this level of reporting in Google Analytics and to basically tweak Google Analytics to create this traffic medium, you've got two options.

<img style="float: left;" src="http://farm4.static.flickr.com/3371/3504609903_8abc4dc5a4_o.jpg" alt="tracking social networks" width="128" height="99" /> With so many resources spent on social media marketing these days, the job of analyzing its effectiveness in the overall marketing mix is becoming more important. If you're using Google Analytics to track your site's visitors and revenue, you'll notice that by default you can analyze traffic mediums such as direct, organic etc, but what about social networks as a standalone traffic medium? To achieve this level of reporting in Google Analytics and to basically tweak Google Analytics to create this traffic medium, you've got two options.

false 3761

Those interested in Google Analytics - and web analytics more generally - should read the <a href="http://econsultancy.com/reports/online-measurement-and-strategy-report">Online Measurement and Strategy Report</a> published by Econsultancy. For background information on social media, it's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR</a> Template Files, which can be adapted and used for your own projects.

Those interested in Google Analytics - and web analytics more generally - should read the <a href="http://econsultancy.com/reports/online-measurement-and-strategy-report">Online Measurement and Strategy Report</a> published by Econsultancy. For background information on social media, it's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR</a> Template Files, which can be adapted and used for your own projects.

2 easy ways to track social networks in Google Analytics false

2009-05-06T11:04:00+01:00

2-easy-ways-to-track-social-networks-in-google-analytics

2009-05-31T08:27:56+01:00

2009-08-14T17:34:36+01:00

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