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<p><em>Jeff Molander is a </em><a href="http://www.jeffmolander.com/speaking" title="Social Media Speaker"><em>social media speaker</em></a><em> and analyst. As CEO of Molander & Associates Inc. he helps people build profitable businesses by challenging current marketing practices and connecting marketing tactics directly to strategic goals. Jeff can be reached at </em><em>jeff_at_jeffmolander.com.</em></p>
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<p><em>Jeff Molander is a </em><a title="Social Media Speaker" href="http://www.jeffmolander.com/speaking"><em>social media speaker</em></a><em> and analyst. As CEO of Molander & Associates Inc. he helps people build profitable businesses by challenging current marketing practices and connecting marketing tactics directly to strategic goals. Jeff can be reached at </em><em>jeff_at_jeffmolander.com.</em></p>
2009-05-01T20:05:42+01:00
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<p><strong>As part of the social web movement, marketers are increasingly becoming publishers. There are few who are pouring as much into multimedia (i.e. video) web publishing as Wisconsin USA-based Drs. Fosters Smith. </strong></p>
<p>This seasoned, catalog-based direct marketer is investing in their own staff, production facilities and syndicating widely, on the Web with www.peteducation.com, and on national cable television. </p>
<p>I sat down with their online chief, Gordon MaGee to understand how the company cost-justifies and measures its continued investment in online video.</p>
<p><strong>As part of the social web movement, marketers are increasingly becoming publishers. There are few who are pouring as much into multimedia (i.e. video) web publishing as Wisconsin USA-based Drs. Fosters Smith. </strong></p>
<p>This seasoned, catalog-based direct marketer is investing in their own staff, production facilities and syndicating widely, on the Web with www.peteducation.com, and on national cable television. </p>
<p>I sat down with their online chief, Gordon MaGee to understand how the company cost-justifies and measures its continued investment in online video.</p>
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3763
How Drs. Foster Smith uses video to drive ecommerce success
false
2009-05-07T09:51:00+01:00
how-drs-foster-smith-uses-video-to-drive-ecommerce-success
2009-05-31T08:28:00+01:00
2009-05-31T08:28:00+01:00
1842