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econsultancy_xml

Undeterred by the furore over its support for the ‘fake’ Wal-Mart blog (covered in <a href="/blog/371-blog-round-up-the-venice-project-friendster-and-wal-mart-s-web-2-0-woes"> yesterday’s round-up </a> ), Edelman is ploughing on with its online PR plans. Its CEO <a href="/blog/345-richard-edelman-on-pr-and-blogs">Richard Edelman</a> spoke recently on the challenges and opportunities presented by the rise of the blogosphere, and now, according to <a href="http://www.paidcontent.org/technorati-mines-blog-pr-revenue/trackback/">paidcontent</a>, has struck an international sponsorship deal with <a href="http://www.technorati.com">Technorati</a>. The PR heavyweight plans to use the deal to support reputation monitoring, and the two companies have teamed up on a global survey of blog use. Good to see the PR industry is waking up to the emergence of citizen journalism, despite the occasional blunder. Still, <a href="http://www.micropersuasion.com/2006/05/working_with_te.html">we think this story is old news</a>. Speaking of blunders, McDonalds has been forced to recall thousands of freebie MP3 players after realising they were infected by malware designed to steal user passwords. According to <a href="http://www.itnews.com.au/newsstory.aspx?CIaNID=40860&src=site-marq">various sites</a>, the company issued this statement: <blockquote> "The virus poses an infection risk when the prize is connected to a computer. We therefore recommend consumers not to use the prize." </blockquote> Oops. Doh. Waaah. Etc. On a more positive note, <a href="http://www.ecommercetimes.com/story/7u86syxyEGDBvr/Yahoo-Revamps-Merchant-Web-Services.xhtml">E-Commerce Times</a> reports that <a href="http://www.yahoo.com">Yahoo!</a> has begun a major upgrade of its Merchant Solutions platform, which enables small businesses to get started on the web. The portal says around 40,000 merchants currently use the platform, and sees smaller businesses as key if growth in e-commerce is to continue. <blockquote> "A lot of work has been done to make the process of getting started easier," Jimmy Duvall, director of e-commerce products at Yahoo! told the site. "But a lot of merchants still spend too long up front designing their sites and loading products and that delays them reaching their real goal, which is to start generating sales and getting the money flowing." </blockquote> MTV, meanwhile, has just bought the teen social network <a href="http://www.quizilla.com/">Quizilla</a> for an undisclosed price, according to <a href="http://mashable.com/2006/10/16/mtv-buys-quizilla/trackback/">Mashable</a>. The deal follows MTV Networks’ recent purchases of <a href="http://www.shockwave.com">Shockwave.com</a> and <a href="http://www.addictinggames.com/">Addicting Games</a>, and it will be interesting to see how successful the media group is in integrating them. MTV also owns <a href="http://www.neopets.com/">NeoPets</a> and <a href="http://www.the-n.com">the-n.com</a>, another teen site, as well as social networking site <a href="http://www.parentsconnect.com/home/welcome.jhtml">ParentsConnect</a>. Also making a recent investment in the entertainment space is Sequoia Capital, which has backed the fast-growing celebrity gossip site PopSugar, according to <a href="http://sramanamitra.com/blog/396/trackback/">this blog</a>. <a href="http://gigaom.com/2006/10/16/sequoia-goes-popsugar/trackback/">Om Malik</a> followed up on the story, and says Sequoia Capital’s uber-savvy <a href="http://www.sequoiacap.com/people/michael-moritz/">Mike Moritz</a> has backed the venture to the tune of $5m. VCs moving back into the online publishing sector? They said it wouldn't happen again! Holy bagels! Ah but wait, there's a social networking twist. Phew. Finally, a couple of interesting articles about search advertising. <a href="http://www.affiliatetip.com/affiliate_tip_60.php">Affiliate Tip</a> reports that Googspy, the free tool for sussing out the keywords your competitors are buying has been enhanced and re-branded, while <a href="http://www.johnchow.com/index.php/other-advertising-networks-besides-google-adsense/trackback/">John Chow</a> has compiled a list of alternative services if you’re not getting the most out of Adsense. Tuck in.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Undeterred by the furore over its support for the ‘fake’ Wal-Mart blog (covered in </Emphasis> <Link URL="/blog/371-blog-round-up-the-venice-project-friendster-and-wal-mart-s-web-2-0-woes" Window="New"> <Emphasis>yesterday’s round-up</Emphasis> </Link> <Emphasis>), Edelman is ploughing on with its online PR plans.</Emphasis> </Paragraph> <Paragraph>Its CEO <Link URL="/blog/345-richard-edelman-on-pr-and-blogs" Window="New">Richard Edelman</Link> spoke recently on the challenges and opportunities presented by the rise of the blogosphere, and now, according to <Link URL="http://www.paidcontent.org/technorati-mines-blog-pr-revenue/trackback/" Window="New">paidcontent</Link>, has struck an international sponsorship deal with <Link URL="http://www.technorati.com" Window="New">Technorati</Link>. The PR heavyweight plans to use the deal to support reputation monitoring, and the two companies have teamed up on a global survey of blog use.</Paragraph> <Paragraph>Good to see the PR industry is waking up to the emergence of citizen journalism, despite the occasional blunder. </Paragraph> <Paragraph>Still, <Link URL="http://www.micropersuasion.com/2006/05/working_with_te.html" Window="New">we think this story is old news</Link>. </Paragraph> <Paragraph> <Emphasis>Speaking of blunders, McDonalds has been forced to recall thousands of freebie MP3 players after realising they were infected by malware designed to steal user passwords. </Emphasis> </Paragraph> <Paragraph>According to <Link URL="http://www.itnews.com.au/newsstory.aspx?CIaNID=40860&src=site-marq" Window="New">various sites</Link>, the company issued this statement: </Paragraph> <Block> <Paragraph>"<Quote>The virus poses an infection risk when the prize is connected to a computer. We therefore recommend consumers not to use the prize.</Quote>"</Paragraph> </Block> <Paragraph>Oops. Doh. Waaah. Etc.</Paragraph> <Paragraph> <Emphasis>On a more positive note, <Link URL="http://www.ecommercetimes.com/story/7u86syxyEGDBvr/Yahoo-Revamps-Merchant-Web-Services.xhtml" Window="New">E-Commerce Times</Link> reports that <Link URL="http://www.yahoo.com" Window="New">Yahoo!</Link> has begun a major upgrade of its Merchant Solutions platform, which enables small businesses to get started on the web.</Emphasis> </Paragraph> <Paragraph>The portal says around 40,000 merchants currently use the platform, and sees smaller businesses as key if growth in e-commerce is to continue.</Paragraph> <Block> <Paragraph> <Quote>"A lot of work has been done to make the process of getting started easier," Jimmy Duvall, director of e-commerce products at Yahoo! told the site. </Quote> </Paragraph> <Paragraph> <Quote>"But a lot of merchants still spend too long up front designing their sites and loading products and that delays them reaching their real goal, which is to start generating sales and getting the money flowing."</Quote> </Paragraph> </Block> <Paragraph> <Emphasis>MTV, meanwhile, has just bought the teen social network <Link URL="http://www.quizilla.com/" Window="New">Quizilla</Link> for an undisclosed price, according to <Link URL="http://mashable.com/2006/10/16/mtv-buys-quizilla/trackback/" Window="New">Mashable</Link>.</Emphasis> </Paragraph> <Paragraph>The deal follows MTV Networks’ recent purchases of <Link URL="http://www.shockwave.com" Window="New">Shockwave.com</Link> and <Link URL="http://www.addictinggames.com/" Window="New">Addicting Games</Link>, and it will be interesting to see how successful the media group is in integrating them. MTV also owns <Link URL="http://www.neopets.com/" Window="New">NeoPets</Link> and <Link URL="http://www.the-n.com" Window="New">the-n.com</Link>, another teen site, as well as social networking site <Link URL="http://www.parentsconnect.com/home/welcome.jhtml" Window="New">ParentsConnect</Link>. </Paragraph> <Paragraph> <Emphasis>Also making a recent investment in the entertainment space is Sequoia Capital, which has backed the fast-growing celebrity gossip site PopSugar, according to <Link URL="http://sramanamitra.com/blog/396/trackback/" Window="New">this blog</Link>. </Emphasis> </Paragraph> <Paragraph> <Link URL="http://gigaom.com/2006/10/16/sequoia-goes-popsugar/trackback/" Window="New">Om Malik</Link> followed up on the story, and says Sequoia Capital’s uber-savvy <Link URL="http://www.sequoiacap.com/people/michael-moritz/" Window="New">Mike Moritz</Link> has backed the venture to the tune of $5m.</Paragraph> <Paragraph>VCs moving back into the online publishing sector? They said it wouldn't happen again! Holy bagels! Ah but wait, there's a social networking twist. Phew.</Paragraph> <Paragraph> <Emphasis>Finally, a couple of interesting articles about search advertising.</Emphasis> </Paragraph> <Paragraph> <Link URL="http://www.affiliatetip.com/affiliate_tip_60.php" Window="New">Affiliate Tip</Link> reports that Googspy, the free tool for sussing out the keywords your competitors are buying has been enhanced and re-branded, while <Link URL="http://www.johnchow.com/index.php/other-advertising-networks-besides-google-adsense/trackback/" Window="New">John Chow</Link> has compiled a list of alternative services if you’re not getting the most out of Adsense.</Paragraph> <Paragraph>Tuck in.</Paragraph> </FormattedContent>

2006-10-17T15:40:00+01:00

econsultancy_xml

A summary of the major stories doing the rounds throughout the blogosphere today...

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>A summary of the major stories doing the rounds throughout the blogosphere today...</Emphasis> </Paragraph> </FormattedContent>

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For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

361908

Blog Round-up: McDonalds eaters get virus, and Yahoo!'s small business scheme false

2006-10-17T18:03:00+01:00

blog-round-up-mcdonalds-eaters-get-virus-and-yahoo-s-small-business-scheme

2009-04-28T22:35:39+01:00

2009-10-13T08:39:41+01:00

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