27054
6
3
econsultancy_xml
<p>My feeling was that there were some major exceptions in the Edelman/Technorati study. And it turns out to be true, with the UK’s top three blogs not mentioned in the top ten of that study. </p>
<p>
<strong>Some caveats first…</strong>
</p>
<ul>
<li>This list is not comprehensive, since a number of bloggers have yet to respond to my call for data (or I haven't been able to unearth any). Perhaps we can fill in the gaps over time. If I have missed any blogs out then please get in touch (<a href="mailto:chris@e-consultancy.com">chris@e-consultancy.com</a>). </li>
</ul>
<ul>
<li>I have not included The Guardian’s commentisfree or any of its other blogs. I’d love to get some accurate data for these blogs, but so far I’ve drawn blanks. </li>
</ul>
<ul>
<li>Nor have I included any data from the BBC blogs, as stats are equally difficult to unearth and besides, it is the BBC, so we can assume Big Numbers. </li>
</ul>
<ul>
<li>I haven’t included those blogs operated by the few big media companies that have adopted blogs, such as Associated New Media and The Times. We can but wonder how they are getting on. <br /><br /><br /></li>
<li>Finally, a disclaimer: I was one of the founders of hecklerspray. I'm not inflating the stats, I swear! </li>
</ul>
<p>For the purposes of comparison, super-popular US blog <a href="http://www.boingboing.com">BoingBoing</a> attracts about 2.2m unique users per month and generates a whopping 24m page impressions. </p>
<p>Well done to all those bloggers who made it into our Top 15. Send word if you deserve to be included (based on unique users / page impressions).</p>
<p>
<strong>The Top 15 UK Blogs...</strong>
</p>
<blockquote>
<p>
<strong>1.</strong>
<strong>Mashable.com</strong> <a href="http://www.mashable.com"><img alt="Mashable" height="113" src="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/mashable.jpg" width="150" /></a></p>
<p>750,000 unique users, page impressions are “in the millions” – data claimed from publisher</p>
<p>
<a href="http://www.mashable.com/">www.mashable.com</a>
</p>
<p> </p>
<p>
<strong>2. Hecklerspray.com <a href="http://www.hecklerspray.com"><img alt="hecklerspray" height="113" src="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/hecklerspray.jpg" width="150" /></a></strong>
</p>
<p>510,607 unique users and 750,123 page impressions</p>
<p>
<a href="http://www.hecklerspray.com/">www.hecklerspray.com</a>
</p>
<p> </p>
<p>
<strong>3. Girl With A One Track Mind</strong>
<a href="http://girlwithaonetrackmind.blogspot.com">
<img alt="girlwithaonetrackmind" height="113" src="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/girlwithaonetrackmind.jpg" width="151" />
</a>
</p>
<p>289,449 unique users</p>
<p>
<a href="http://girlwithaonetrackmind.blogspot.com/">http://girlwithaonetrackmind.blogspot.com/</a>
</p>
<p> </p>
<p>
<strong>4. Tech Digest</strong>
<a href="http://www.techdigest.tv">
<img alt="Tech Digest" height="113" src="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/techdigest.jpg" width="151" />
</a>
</p>
<p>At least 226,300 unique users and 341,000 page impressions</p>
<p>
<a href="http://www.techdigest.tv">www.techdigest.tv</a>
</p>
<p> </p>
<p>
<strong>5. Shiny Shiny</strong>
<a href="http://www.shinyshiny.tv">
<img alt="shinyshiny" height="113" src="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/shinyshiny.jpg" width="151" />
</a>
</p>
<p>At least 192,200 unique users and 372,000 page impressions</p>
<p>
<a href="http://www.shinyshiny.tv">www.shinyshiny.tv</a>
</p>
<p> </p>
<p>
<strong>6. Iain Dale’s Diary <a href="http://www.iaindale.blogspot.com/"><img alt="Ian Dale's Diary" height="113" src="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/iandalesdiary.jpg" width="151" /></a></strong>
</p>
<p>171,000 unique users</p>
<p>
<a href="http://www.iaindale.blogspot.com/">www.iaindale.blogspot.com/</a>
</p>
<p> </p>
<p>
<strong>7. Londonist</strong>
<a href="http://www.londonist.com/">
<img alt="Londonist" height="113" src="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/londonist.jpg" width="151" />
</a>
</p>
<p>132,254 page impressions in the last 30 days</p>
<p>
<a href="http://www.londonist.com/">www.londonist.com/</a>
</p>
<p> </p>
<p>
<strong>8. Samizdata.net</strong>
<a href="http://www.samizdata.net/blog/">
<img alt="samizdata" height="113" src="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/samizdata1.jpg" width="151" />
</a>
</p>
<p>113,429 unique users and 138,849 page impressions</p>
<p>
<a href="http://www.samizdata.net/blog/">www.samizdata.net/blog/</a>
</p>
<p> </p>
<p>
<strong>9. Random Reality <a href="http://randomreality.blogware.com/"><img alt="Random Reality" height="113" src="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/randomreality.jpg" width="151" /></a></strong>
</p>
<p>102,071 unique users</p>
<p>
<a href="http://randomreality.blogware.com/">http://randomreality.blogware.com/</a>
</p>
<p> </p>
<p>
<strong>10. The Bag Lady</strong>
<a href="http://www.thebaglady.tv/">
<img alt="The Bag Lady" height="113" src="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/thebaglady.jpg" width="151" />
</a>
</p>
<p>At least 86,800 unique users and 189,100 page impressions</p>
<p>
<a href="http://www.thebaglady.tv/">www.thebaglady.tv/</a>
</p>
<p> </p>
<p>
<strong>11. Plasticbag.org</strong>
<a href="http://www.plasticbag.org/">
<img alt="plasticbag.org" height="113" src="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/plasticbag.org.jpg" width="151" />
</a>
</p>
<p>86,778 unique users</p>
<p>
<a href="http://www.plasticbag.org/">www.plasticbag.org/</a>
</p>
<p> </p>
<p>
<strong>12. eureferendum.com</strong>
<a href="http://eureferendum.blogspot.com">
<img alt="EU Referendum" height="113" src="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/eureferendum.jpg" width="151" />
</a>
</p>
<p>85,188 unique users and 129,921 page impressions</p>
<p>
<a href="http://eureferendum.blogspot.com/">http://eureferendum.blogspot.com/</a>
</p>
<p> </p>
<p>
<strong>13. Chromasia.com</strong>
<a href="http://www.chromasia.com/iblog/">
<img alt="Chromasia" height="113" src="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/chromasia.jpg" width="151" />
</a>
</p>
<p>60,609 unique users and 734,615 page impressions</p>
<p>
<a href="http://www.chromasia.com/iblog/">www.chromasia.com/iblog/</a>
</p>
<p> </p>
<p>
<strong>14. Loic Le Meur Blog</strong>
<a href="http://www.loiclemeur.com/">
<img alt="Loic Le Meur" height="113" src="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/loiclemeur.jpg" width="151" />
</a>
</p>
<p>60,000 unique users</p>
<p>
<a href="http://www.loiclemeur.com/">www.loiclemeur.com/</a>
</p>
<p> </p>
<p>
<strong>15. Tim Worstall</strong>
<a href="http://timworstall.typepad.com/">
<img alt="Tim Worstall" height="113" src="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/timworstall.jpg" width="150" />
</a>
</p>
<p>51,349 unique users</p>
<p>
<a href="http://timworstall.typepad.com/">http://timworstall.typepad.com/</a>
</p>
<p> </p>
</blockquote>
<p>
<strong>
</strong>
</p>
<p>
<strong>
</strong>
</p>
<p>
<em>* Data is from September 2006, where known, and ranked according to unique users. </em>
</p>
<p>
<strong>Notable exceptions and question marks (no data available, as yet, but would probably make the Top 15 list):</strong>
</p>
<blockquote>
<p>
<a href="http://www.gapingvoid.com/">Gapingvoid</a>
<br />
<a href="http://www.coolest-gadgets.com/">Belle du Jour<br />Coolest-gadgets.com</a>
<br />
<a href="http://www.rathergood.com/">The Lair of the Crab of Ineffable Wisdom</a>
<br />
<a href="http://www.mindhacks.com/">Mind Hacks</a>
<br />
<a href="http://www.boris-johnson.com/">Boris Johnson</a>
<br />
<a href="http://www.popjustice.com/">Popjustice</a>
</p>
</blockquote>
<p>
<strong>The top ten UK blogs according to Edelman / Technorati </strong>
<em>(ranked by incoming links)</em>
<strong>:</strong>
</p>
<blockquote>
<p>Gapingvoid <br />The Layer of the Crab of Ineffable Wisdom (sic: Lair)<br />EU Referendum<br />Tech Digest<br />plasticbag.org<br />Samizdata.net<br />c h r o m a s i a<br />Londonist<br />Iain Dale’s Diary<br />Mind Hacks<br />Loic Le Meur Blog</p>
</blockquote>
<p>
<strong>The <a href="http://techdigest.tv/2006/10/britains_bloggi.html">TechDigest top ten</a></strong>(<em>“a mixture of the Edelman list, Technorati figures, information from internet data collection agency Hitwise and some qualitative data of our own”</em>)<strong>:</strong></p>
<blockquote>
<p>Gaping Void<br />Mashable<br />eureferendum.com<br />TechDigest<br />Shiny Shiny<br />coolest-gadgets.com<br />PlasticBag.org<br />samizdata.net<br />c h r o m a s i a<br />hecklerspray</p>
</blockquote>
<p>
<strong>Comments to </strong>
<a href="mailto:chris@e-consultancy.com">
<strong>chris@e-consultancy.com</strong>
</a>
<strong>, or leave them below.</strong>
</p>
<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">
<Paragraph>My feeling was that there were some major exceptions in the Edelman/Technorati study. And it turns out to be true, with the UK’s top three blogs not mentioned in the top ten of that study. </Paragraph>
<Paragraph>
<Emphasis>Some caveats first…</Emphasis>
</Paragraph>
<List Type="Disc">
<ListItem>This list is not comprehensive, since a number of bloggers have yet to respond to my call for data (or I haven't been able to unearth any). Perhaps we can fill in the gaps over time. If I have missed any blogs out then please get in touch (<Link URL="mailto:chris@e-consultancy.com" Window="New">chris@e-consultancy.com</Link>). </ListItem>
</List>
<Paragraph>
<LineBreak />
</Paragraph>
<List Type="Disc">
<ListItem>I have not included The Guardian’s commentisfree or any of its other blogs. I’d love to get some accurate data for these blogs, but so far I’ve drawn blanks. </ListItem>
</List>
<Paragraph>
<LineBreak />
</Paragraph>
<List Type="Disc">
<ListItem>Nor have I included any data from the BBC blogs, as stats are equally difficult to unearth and besides, it is the BBC, so we can assume Big Numbers. </ListItem>
</List>
<Paragraph>
<LineBreak />
</Paragraph>
<List Type="Disc">
<ListItem>I haven’t included those blogs operated by the few big media companies that have adopted blogs, such as Associated New Media and The Times. We can but wonder how they are getting on. <LineBreak /><LineBreak /><LineBreak /></ListItem>
<ListItem>Finally, a disclaimer: I was one of the founders of hecklerspray. I'm not inflating the stats, I swear! </ListItem>
</List>
<Paragraph>For the purposes of comparison, super-popular US blog <Link URL="http://www.boingboing.com" Window="New">BoingBoing</Link> attracts about 2.2m unique users per month and generates a whopping 24m page impressions. </Paragraph>
<Paragraph>Well done to all those bloggers who made it into our Top 15. Send word if you deserve to be included (based on unique users / page impressions).</Paragraph>
<Paragraph>
<Emphasis>The Top 15 UK Blogs...</Emphasis>
</Paragraph>
<Block>
<Paragraph>
<Emphasis>1.</Emphasis>
<Emphasis>Mashable.com</Emphasis> <Link URL="http://www.mashable.com" Window="New"><Image Align="Right" AlternateText="Mashable" Source="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/mashable.jpg" Width="150" Height="113"></Image></Link></Paragraph>
<Paragraph>750,000 unique users, page impressions are “in the millions” – data claimed from publisher</Paragraph>
<Paragraph>
<Link URL="http://www.mashable.com/" Window="New">www.mashable.com</Link>
</Paragraph>
<Paragraph> </Paragraph>
<Paragraph>
<Emphasis>2. Hecklerspray.com <Link URL="http://www.hecklerspray.com" Window="New"><Image Align="Right" AlternateText="hecklerspray" Source="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/hecklerspray.jpg" Width="150" Height="113"></Image></Link></Emphasis>
</Paragraph>
<Paragraph>510,607 unique users and 750,123 page impressions</Paragraph>
<Paragraph>
<Link URL="http://www.hecklerspray.com/" Window="New">www.hecklerspray.com</Link>
</Paragraph>
<Paragraph> </Paragraph>
<Paragraph>
<Emphasis>3. Girl With A One Track Mind</Emphasis>
<Link URL="http://girlwithaonetrackmind.blogspot.com" Window="New">
<Image Align="Right" AlternateText="girlwithaonetrackmind" Source="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/girlwithaonetrackmind.jpg" Width="151" Height="113">
</Image>
</Link>
</Paragraph>
<Paragraph>289,449 unique users</Paragraph>
<Paragraph>
<Link URL="http://girlwithaonetrackmind.blogspot.com/" Window="New">http://girlwithaonetrackmind.blogspot.com/</Link>
</Paragraph>
<Paragraph> </Paragraph>
<Paragraph>
<Emphasis>4. Tech Digest</Emphasis>
<Link URL="http://www.techdigest.tv" Window="New">
<Image Align="Right" AlternateText="Tech Digest" Source="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/techdigest.jpg" Width="151" Height="113">
</Image>
</Link>
</Paragraph>
<Paragraph>At least 226,300 unique users and 341,000 page impressions</Paragraph>
<Paragraph>
<Link URL="http://www.techdigest.tv" Window="New">www.techdigest.tv</Link>
</Paragraph>
<Paragraph> </Paragraph>
<Paragraph>
<Emphasis>5. Shiny Shiny</Emphasis>
<Link URL="http://www.shinyshiny.tv" Window="New">
<Image Align="Right" AlternateText="shinyshiny" Source="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/shinyshiny.jpg" Width="151" Height="113">
</Image>
</Link>
</Paragraph>
<Paragraph>At least 192,200 unique users and 372,000 page impressions</Paragraph>
<Paragraph>
<Link URL="http://www.shinyshiny.tv" Window="New">www.shinyshiny.tv</Link>
</Paragraph>
<Paragraph> </Paragraph>
<Paragraph>
<Emphasis>6. Iain Dale’s Diary <Link URL="http://www.iaindale.blogspot.com/" Window="New"><Image Align="Right" AlternateText="Ian Dale's Diary" Source="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/iandalesdiary.jpg" Width="151" Height="113"></Image></Link></Emphasis>
</Paragraph>
<Paragraph>171,000 unique users</Paragraph>
<Paragraph>
<Link URL="http://www.iaindale.blogspot.com/" Window="New">www.iaindale.blogspot.com/</Link>
</Paragraph>
<Paragraph> </Paragraph>
<Paragraph>
<Emphasis>7. Londonist</Emphasis>
<Link URL="http://www.londonist.com/" Window="New">
<Image Align="Right" AlternateText="Londonist" Source="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/londonist.jpg" Width="151" Height="113">
</Image>
</Link>
</Paragraph>
<Paragraph>132,254 page impressions in the last 30 days</Paragraph>
<Paragraph>
<Link URL="http://www.londonist.com/" Window="New">www.londonist.com/</Link>
</Paragraph>
<Paragraph> </Paragraph>
<Paragraph>
<Emphasis>8. Samizdata.net</Emphasis>
<Link URL="http://www.samizdata.net/blog/" Window="New">
<Image Align="Right" AlternateText="samizdata" Source="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/samizdata1.jpg" Width="151" Height="113">
</Image>
</Link>
</Paragraph>
<Paragraph>113,429 unique users and 138,849 page impressions</Paragraph>
<Paragraph>
<Link URL="http://www.samizdata.net/blog/" Window="New">www.samizdata.net/blog/</Link>
</Paragraph>
<Paragraph> </Paragraph>
<Paragraph>
<Emphasis>9. Random Reality <Link URL="http://randomreality.blogware.com/" Window="New"><Image Align="Right" AlternateText="Random Reality" Source="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/randomreality.jpg" Width="151" Height="113"></Image></Link></Emphasis>
</Paragraph>
<Paragraph>102,071 unique users</Paragraph>
<Paragraph>
<Link URL="http://randomreality.blogware.com/" Window="New">http://randomreality.blogware.com/</Link>
</Paragraph>
<Paragraph> </Paragraph>
<Paragraph>
<Emphasis>10. The Bag Lady</Emphasis>
<Link URL="http://www.thebaglady.tv/" Window="New">
<Image Align="Right" AlternateText="The Bag Lady" Source="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/thebaglady.jpg" Width="151" Height="113">
</Image>
</Link>
</Paragraph>
<Paragraph>At least 86,800 unique users and 189,100 page impressions</Paragraph>
<Paragraph>
<Link URL="http://www.thebaglady.tv/" Window="New">www.thebaglady.tv/</Link>
</Paragraph>
<Paragraph> </Paragraph>
<Paragraph>
<Emphasis>11. Plasticbag.org</Emphasis>
<Link URL="http://www.plasticbag.org/" Window="New">
<Image Align="Right" AlternateText="plasticbag.org" Source="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/plasticbag.org.jpg" Width="151" Height="113">
</Image>
</Link>
</Paragraph>
<Paragraph>86,778 unique users</Paragraph>
<Paragraph>
<Link URL="http://www.plasticbag.org/" Window="New">www.plasticbag.org/</Link>
</Paragraph>
<Paragraph> </Paragraph>
<Paragraph>
<Emphasis>12. eureferendum.com</Emphasis>
<Link URL="http://eureferendum.blogspot.com" Window="New">
<Image Align="Right" AlternateText="EU Referendum" Source="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/eureferendum.jpg" Width="151" Height="113">
</Image>
</Link>
</Paragraph>
<Paragraph>85,188 unique users and 129,921 page impressions</Paragraph>
<Paragraph>
<Link URL="http://eureferendum.blogspot.com/" Window="New">http://eureferendum.blogspot.com/</Link>
</Paragraph>
<Paragraph> </Paragraph>
<Paragraph>
<Emphasis>13. Chromasia.com</Emphasis>
<Link URL="http://www.chromasia.com/iblog/" Window="New">
<Image Align="Right" AlternateText="Chromasia" Source="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/chromasia.jpg" Width="151" Height="113">
</Image>
</Link>
</Paragraph>
<Paragraph>60,609 unique users and 734,615 page impressions</Paragraph>
<Paragraph>
<Link URL="http://www.chromasia.com/iblog/" Window="New">www.chromasia.com/iblog/</Link>
</Paragraph>
<Paragraph> </Paragraph>
<Paragraph>
<Emphasis>14. Loic Le Meur Blog</Emphasis>
<Link URL="http://www.loiclemeur.com/" Window="New">
<Image Align="Right" AlternateText="Loic Le Meur" Source="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/loiclemeur.jpg" Width="151" Height="113">
</Image>
</Link>
</Paragraph>
<Paragraph>60,000 unique users</Paragraph>
<Paragraph>
<Link URL="http://www.loiclemeur.com/" Window="New">www.loiclemeur.com/</Link>
</Paragraph>
<Paragraph> </Paragraph>
<Paragraph>
<Emphasis>15. Tim Worstall</Emphasis>
<Link URL="http://timworstall.typepad.com/" Window="New">
<Image Align="Right" AlternateText="Tim Worstall" Source="http://e-consultancy.lemonfoundation.com/thumbnails-blogs/timworstall.jpg" Width="150" Height="113">
</Image>
</Link>
</Paragraph>
<Paragraph>51,349 unique users</Paragraph>
<Paragraph>
<Link URL="http://timworstall.typepad.com/" Window="New">http://timworstall.typepad.com/</Link>
</Paragraph>
<Paragraph> </Paragraph>
</Block>
<Paragraph>
<Emphasis>
</Emphasis>
</Paragraph>
<Paragraph>
<Emphasis>
</Emphasis>
</Paragraph>
<Paragraph>
<Quote>* Data is from September 2006, where known, and ranked according to unique users. </Quote>
</Paragraph>
<Paragraph>
<Emphasis>Notable exceptions and question marks (no data available, as yet, but would probably make the Top 15 list):</Emphasis>
</Paragraph>
<Block>
<Paragraph>
<Link URL="http://www.gapingvoid.com/" Window="New">Gapingvoid</Link>
<LineBreak />
<Link URL="http://www.coolest-gadgets.com/" Window="New">Belle du Jour<LineBreak />Coolest-gadgets.com</Link>
<LineBreak />
<Link URL="http://www.rathergood.com/" Window="New">The Lair of the Crab of Ineffable Wisdom</Link>
<LineBreak />
<Link URL="http://www.mindhacks.com/" Window="New">Mind Hacks</Link>
<LineBreak />
<Link URL="http://www.boris-johnson.com/" Window="New">Boris Johnson</Link>
<LineBreak />
<Link URL="http://www.popjustice.com/" Window="New">Popjustice</Link>
</Paragraph>
</Block>
<Paragraph>
<Emphasis>The top ten UK blogs according to Edelman / Technorati </Emphasis>
<Quote>(ranked by incoming links)</Quote>
<Emphasis>:</Emphasis>
</Paragraph>
<Block>
<Paragraph>Gapingvoid <LineBreak />The Layer of the Crab of Ineffable Wisdom (sic: Lair)<LineBreak />EU Referendum<LineBreak />Tech Digest<LineBreak />plasticbag.org<LineBreak />Samizdata.net<LineBreak />c h r o m a s i a<LineBreak />Londonist<LineBreak />Iain Dale’s Diary<LineBreak />Mind Hacks<LineBreak />Loic Le Meur Blog</Paragraph>
</Block>
<Paragraph>
<Emphasis>The <Link URL="http://techdigest.tv/2006/10/britains_bloggi.html" Window="New">TechDigest top ten</Link></Emphasis>(<Quote>“a mixture of the Edelman list, Technorati figures, information from internet data collection agency Hitwise and some qualitative data of our own”</Quote>)<Emphasis>:</Emphasis></Paragraph>
<Block>
<Paragraph>Gaping Void<LineBreak />Mashable<LineBreak />eureferendum.com<LineBreak />TechDigest<LineBreak />Shiny Shiny<LineBreak />coolest-gadgets.com<LineBreak />PlasticBag.org<LineBreak />samizdata.net<LineBreak />c h r o m a s i a<LineBreak />hecklerspray</Paragraph>
</Block>
<Paragraph>
<Emphasis>Comments to </Emphasis>
<Link URL="mailto:chris@e-consultancy.com" Window="New">
<Emphasis>chris@e-consultancy.com</Emphasis>
</Link>
<Emphasis>, or leave them below.</Emphasis>
</Paragraph>
</FormattedContent>
2006-10-17T18:46:00+01:00
2
1
econsultancy_xml
<p>
<strong>Last Friday I wrote a post called “<a href="/blog/357-are-inbound-links-the-best-way-to-measure-a-blog-s-influence">Are inbound links the best way to measure a blog’s influence?</a>”, where I challenged a study published by Edelman and Technorati.</strong>
</p>
<p>That study ranked the top blogs in the UK by influence, but rankings were determined <em>solely</em> by links from other blogs. My big issue is that the quantity of links doesn’t tell you very much, not when many blogs listed in Technorati are spam blogs. </p>
<p>In any case, I don’t believe that PR professionals or media planners would subscribe to this link-based methodology to measure influence (or very much else for that matter).</p>
<p>So I promised a closer look at the top blogs in the UK, ranked by a more suitable metrics: unique users and page impressions. </p>
<p>
<em>After the jump, the results...</em>
</p>
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<Emphasis>Last Friday I wrote a post called “<Link URL="/blog/357-are-inbound-links-the-best-way-to-measure-a-blog-s-influence" Window="New">Are inbound links the best way to measure a blog’s influence?</Link>”, where I challenged a study published by Edelman and Technorati.</Emphasis>
</Paragraph>
<Paragraph>That study ranked the top blogs in the UK by influence, but rankings were determined <Quote>solely</Quote> by links from other blogs. My big issue is that the quantity of links doesn’t tell you very much, not when many blogs listed in Technorati are spam blogs. </Paragraph>
<Paragraph>In any case, I don’t believe that PR professionals or media planners would subscribe to this link-based methodology to measure influence (or very much else for that matter).</Paragraph>
<Paragraph>So I promised a closer look at the top blogs in the UK, ranked by a more suitable metrics: unique users and page impressions. </Paragraph>
<Paragraph>
<Quote>After the jump, the results...</Quote>
</Paragraph>
</FormattedContent>
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<p>For background on online PR and social media more generally, It's worth reading our (free to registered users) <strong><a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a></strong> (June 2009). Econsultancy has also published <strong><a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a></strong>, which you can adapt and use for your own projects. For innovation in this space, download our <strong><a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a></strong>.</p>
<p>For background on online PR and social media more generally, It's worth reading our (free to registered users) <strong><a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a></strong> (June 2009). Econsultancy has also published <strong><a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a></strong>, which you can adapt and use for your own projects. For innovation in this space, download our <strong><a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a></strong>.</p>
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Top UK blogs, ranked by unique users and impressions
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2006-10-18T12:20:00+01:00
top-uk-blogs-ranked-by-unique-users-and-impressions
2009-04-30T05:43:08+01:00
2009-10-13T08:39:50+01:00
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