27054
2
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html
<ol>
<li><a href="http://www.twitter.com/conversion_guru">conversion_guru</a>: More innovation, more platforms to engage customers on, more interaction, greater understanding of customers</li>
<li><a href="http://www.twitter.com/nicoroddz">nicoroddz</a>: The future of digital marketing is Semantical web real time search results combined.</li>
<li><a href="http://www.twitter.com/tictocfamily">tictocfamily</a>: The future of digital marketing is big, diverse and expanding. Getting more competitive. Mostly profitable.</li>
<li><a href="http://www.twitter.com/kramchandani">kramchandani</a>: F of DM = unknown as it is a constant surprise: rules & lessons change by the day so something can be out of date v. quickly</li>
<li><a href="http://www.twitter.com/tonygbarker">tonygbarker</a>: ...mainstream not niche; engaging; combination of insight, experience, technology, data & media</li>
<li><a href="http://www.twitter.com/tswlondon">tswlondon</a>: It's similar to Minority Report. All marketing will be digital. And eyeballs will be scanned.</li>
<li><a href="http://www.twitter.com/gregpower">gregpower</a>: is it an event you'll be giving me a free ticket to, as a reward for the worst possible answer?</li>
<li><a href="http://www.twitter.com/tomhackett">tomhackett</a>: Increased personalisation, & more relevant targeting.Users will have more say on what they consume - big emphsis on engagement</li>
<li><a href="http://www.twitter.com/knotice">knotice</a>: the future of digital marketing will see the unification of the vital direct digital marketing channels of web, email, mobile</li>
<li><a href="http://www.twitter.com/ereuben">ereuben</a>: The same as the past: talk to your to your customers, listen and remember the economics of supply and demand.</li>
<li><a href="http://www.twitter.com/hanspark">hanspark</a>: Marketing for masses will fade. Marketing as we know it will shift from trad. marketers to interest groups, p2p, individuals.</li>
<li><a href="http://www.twitter.com/hanspark">somatica</a>: the future of digital marketing is that both of these terms will cease to exist. We'll be talking Interaction and Engagement. </li>
<li><a href="http://www.twitter.com/hanspark">benpopps</a>: Similar to future of ecommerce. Progression to mobile => more targeted. Rich media => deliver experience. Social links => viral. </li>
<li><a href="http://www.twitter.com/mattelfer">mattelfer</a>: Termintor style future where SkyNet is replaced with GoogleNet</li>
<li><a href="http://www.twitter.com/jonathanlevitt">jonathanlevitt</a>: Ubiquitous Access, 360 holistic integrated marketing.</li>
<li><a href="http://www.twitter.com/rapella">rapella</a>: Ominous, if scribes and designers do not catch up with 'digital'. Write too much copy - design so predictably.'</li>
<li><a href="http://www.twitter.com/eprussakov">eprussakov</a>: Digital marketing will keep on biting more pieces off the traditional marketing pie yielding significantly higher ROI.</li>
<li><a href="http://www.twitter.com/kevinbeynon">kevinbeynon</a>: Future of Digital Marketing: Lobbying users to market for you, via services and feeds. Use of proxies, ie. Stephen Fry tweets</li>
<li><a href="http://www.twitter.com/PaulDJohnston">PaulDJohnston</a>: social, open, followership, community nurturing, still need great design, but digital must now be social</li>
<li><a href="http://www.twitter.com/RoyMorejon">RoyMorejon</a>: social commerce to one-on-one relationships.</li>
<li><a href="http://www.twitter.com/infomobster">infomobster</a>: for FMCGs, cross -platform, using mobile as bridge to consumer brand engagement and web 2.0</li>
<li><a href="http://www.twitter.com/KSchnepp">KSchnepp</a>: Conversation.</li>
<li><a href="http://www.twitter.com/ravenscroft">ravenscroft</a>: what's the future of trad marketing and marketers is the question. Too many silos- who is your audience, where do they play?</li>
<li><a href="http://www.twitter.com/johnpvdixon">johnpvdixon</a>: Move away from the browser to mobile, more consolidation, more targeted. A more specialist space will mean more outsourcing</li>
<li><a href="http://www.twitter.com/simonsanders">simonsanders</a>: : build brand fans! Be multi-platform, be visible, be findable, be active, be accessible, be discussed,, be bought, be yourself</li>
<li><a href="http://www.twitter.com/robwatts">robwatts</a>: one full of options and opps for the fleet of foot & tech/media/pr savvy - network ubiquity FTW!</li>
<li><a href="http://www.twitter.com/LimelightPR">LimelightPR</a>: Digital Marketing’s future is vast-from online PR, to user generated content& interactive tools such as Augmented Reality.</li>
<li><a href="http://www.twitter.com/stonemole">stonemole</a>: For "digital" to disappear from the name and for it to become "marketing". Same goes for ATL & BTL. Rounded marketers needed!</li>
<li><a href="http://www.twitter.com/BranislavPeric">BranislavPeric</a>: The use of "digital marketing" will disappear as soon as marketing will be done by digital natives. My 2 cents = no future.</li>
<li><a href="http://www.twitter.com/nigellegg">nigellegg</a>: : more innovative uses of social media, promotions through twitter - innovation so can't say what yet!</li>
<li><a href="http://www.twitter.com/davefenech">davefenech</a>: It all still boils down to good solid Marketing!</li>
<li><a href="http://www.twitter.com/GuavaMarkeD">GuavaMarkeD</a>: Mobile Ads that are hyper local, hyper targeted, one click away from buying and filling in credentials via MyFaceBoogleID</li>
<li><a href="http://www.twitter.com/10Yetis">10Yetis</a>: Future of DM = Finding the best way to blend UGC/Community Activity with marketing goals without risking brand reputation</li>
<li><a href="http://www.twitter.comm/rishil">rishil</a>: Digital needs to stop looking at each channel in isolation. Cross channel analytics is the future of successful strategy.</li>
<li><a href="http://www.twitter.com/ZenLenton">ZenLenton</a>: Increasingly targeted and personalised comms and experiences</li>
<li><a href="http://www.twitter.com/marckeating">marckeating</a>: Within B2B social media marketing will change the way we target, engage and build a dialogue with decision makers.</li>
<li><a href="http://www.twitter.com/cityferret">cityferret</a>: Digital agencies will become the lead agencies integrating traditional channels such as TV, Press, Outdoor & Radio (and PR)</li>
<li><a href="http://www.twitter.com/gifernando">gifernando</a>: relevance rather than big ideas or creative. Gap will widen as accountability is important.</li>
<li><a href="http://www.twitter.com/marcosnobre">marcosnobre</a>: less advertising, more engagement environments to nurture trusted evangelists and provide tools. they'll spread the message.</li>
<li><a href="http://www.twitter.com/r_c">r_c</a>: engagement, real-time marketing, return on investment, integration reduce cost of customer acquistion</li>
<li><a href="http://www.twitter.com/kungfudigital">kungfudigital</a>: The future is improved web usability, multichannel SEO & Social campaigns to increase brand visibility + increasing PPC spend</li>
<li><a href="http://www.twitter.com/JonnyStark">JonnyStark</a>: For digital marketing to have a future, needs to understand genuine two way relationship development. It claims to. Doesn't.</li>
<li><a href="http://www.twitter.com/irecevic">irecevic</a>: niche marketing with full flavor of arabic bazaar negotiations</li>
<li><a href="http://www.twitter.com/mattycurry">mattycurry</a>: Clever Retention, at least for now. Statisticians on retainer, behavioural modelling, that sort of thing. Certainly not mobile</li>
<li><a href="http://www.twitter.com/valleykommando">valleykommando</a>: frequent, real-time, informal, by the people, for the people, text is more, debate/conversation-led</li>
<li><a href="http://www.twitter.com/richardsedley">richardsedley</a>: Future of digital marketing: Intimate and packed with multiple light-touches</li>
<li><a href="http://www.twitter.com/rconyard">rconyard</a>: greater convergence, more lifestyle integration and building campaigns that matter rather than sitting in triviality</li>
<li><a href="http://www.twitter.com/mixd">mixd</a>: The future's bright, the future's puce.</li>
<li><a href="http://www.twitter.com/rebeccacaroe">rebeccacaroe</a>: the future of digital marketing is customer engagement at an individual level directed by the customer</li>
<li><a href="http://www.twitter.com/fredchannel">fredchannel</a>: Traditional marketing channels like TV, radio and newspapers will be fully integrated and syncronized with the online world.</li>
<li><a href="http://www.twitter.com/mjgreenlees">mjgreenlees</a>: All indications are the future is bright. More people interacting online, talking about products / services / events. </li>
<li><a href="http://www.twitter.com/simonharrow">simonharrow</a>: digital marketing & offline marketing will disappear & the term integrated marketing will emerge & people will mean it!</li>
<li><a href="http://www.twitter.com/RobBoella">RobBoella</a>: understanding, conversation, integration.</li>
<li><a href="http://www.twitter.com/untitled_1">untitled_1</a>: semantic marketing ie relevance squared</li>
<li><a href="http://www.twitter.com/thelostagency">thelostagency</a>: would have to say clients want automation/automated solutions</li>
</ol>
<p><em>Any standouts? What do you think?</em></p>
<p><em>[Image by <a href="http://www.flickr.com/photos/benleto/">benleto</a> via Flickr, various rights reserved]</em></p>
<p><ol>
<li><a href="http://www.twitter.com/conversion_guru">conversion_guru</a>: More innovation, more platforms to engage customers on, more interaction, greater understanding of customers</li>
<li><a href="http://www.twitter.com/nicoroddz">nicoroddz</a>: The future of digital marketing is Semantical web real time search results combined.</li>
<li><a href="http://www.twitter.com/tictocfamily">tictocfamily</a>: The future of digital marketing is big, diverse and expanding. Getting more competitive. Mostly profitable.</li>
<li><a href="http://www.twitter.com/kramchandani">kramchandani</a>: F of DM = unknown as it is a constant surprise: rules & lessons change by the day so something can be out of date v. quickly</li>
<li><a href="http://www.twitter.com/tonygbarker">tonygbarker</a>: ...mainstream not niche; engaging; combination of insight, experience, technology, data & media</li>
<li><a href="http://www.twitter.com/tswlondon">tswlondon</a>: It's similar to Minority Report. All marketing will be digital. And eyeballs will be scanned.</li>
<li><a href="http://www.twitter.com/gregpower">gregpower</a>: is it an event you'll be giving me a free ticket to, as a reward for the worst possible answer?</li>
<li><a href="http://www.twitter.com/tomhackett">tomhackett</a>: Increased personalisation, & more relevant targeting.Users will have more say on what they consume - big emphsis on engagement</li>
<li><a href="http://www.twitter.com/knotice">knotice</a>: the future of digital marketing will see the unification of the vital direct digital marketing channels of web, email, mobile</li>
<li><a href="http://www.twitter.com/ereuben">ereuben</a>: The same as the past: talk to your to your customers, listen and remember the economics of supply and demand.</li>
<li><a href="http://www.twitter.com/hanspark">hanspark</a>: Marketing for masses will fade. Marketing as we know it will shift from trad. marketers to interest groups, p2p, individuals.</li>
<li><a href="http://www.twitter.com/hanspark">somatica</a>: the future of digital marketing is that both of these terms will cease to exist. We'll be talking Interaction and Engagement. </li>
<li><a href="http://www.twitter.com/hanspark">benpopps</a>: Similar to future of ecommerce. Progression to mobile => more targeted. Rich media => deliver experience. Social links => viral. </li>
<li><a href="http://www.twitter.com/mattelfer">mattelfer</a>: Termintor style future where SkyNet is replaced with GoogleNet</li>
<li><a href="http://www.twitter.com/jonathanlevitt">jonathanlevitt</a>: Ubiquitous Access, 360 holistic integrated marketing.</li>
<li><a href="http://www.twitter.com/rapella">rapella</a>: Ominous, if scribes and designers do not catch up with 'digital'. Write too much copy - design so predictably.'</li>
<li><a href="http://www.twitter.com/eprussakov">eprussakov</a>: Digital marketing will keep on biting more pieces off the traditional marketing pie yielding significantly higher ROI.</li>
<li><a href="http://www.twitter.com/kevinbeynon">kevinbeynon</a>: Future of Digital Marketing: Lobbying users to market for you, via services and feeds. Use of proxies, ie. Stephen Fry tweets</li>
<li><a href="http://www.twitter.com/PaulDJohnston">PaulDJohnston</a>: social, open, followership, community nurturing, still need great design, but digital must now be social</li>
<li><a href="http://www.twitter.com/RoyMorejon">RoyMorejon</a>: social commerce to one-on-one relationships.</li>
<li><a href="http://www.twitter.com/infomobster">infomobster</a>: for FMCGs, cross -platform, using mobile as bridge to consumer brand engagement and web 2.0</li>
<li><a href="http://www.twitter.com/KSchnepp">KSchnepp</a>: Conversation.</li>
<li><a href="http://www.twitter.com/ravenscroft">ravenscroft</a>: what's the future of trad marketing and marketers is the question. Too many silos- who is your audience, where do they play?</li>
<li><a href="http://www.twitter.com/johnpvdixon">johnpvdixon</a>: Move away from the browser to mobile, more consolidation, more targeted. A more specialist space will mean more outsourcing</li>
<li><a href="http://www.twitter.com/simonsanders">simonsanders</a>: : build brand fans! Be multi-platform, be visible, be findable, be active, be accessible, be discussed,, be bought, be yourself</li>
<li><a href="http://www.twitter.com/robwatts">robwatts</a>: one full of options and opps for the fleet of foot & tech/media/pr savvy - network ubiquity FTW!</li>
<li><a href="http://www.twitter.com/LimelightPR">LimelightPR</a>: Digital Marketing’s future is vast-from online PR, to user generated content& interactive tools such as Augmented Reality.</li>
<li><a href="http://www.twitter.com/stonemole">stonemole</a>: For "digital" to disappear from the name and for it to become "marketing". Same goes for ATL & BTL. Rounded marketers needed!</li>
<li><a href="http://www.twitter.com/BranislavPeric">BranislavPeric</a>: The use of "digital marketing" will disappear as soon as marketing will be done by digital natives. My 2 cents = no future.</li>
<li><a href="http://www.twitter.com/nigellegg">nigellegg</a>: : more innovative uses of social media, promotions through twitter - innovation so can't say what yet!</li>
<li><a href="http://www.twitter.com/davefenech">davefenech</a>: It all still boils down to good solid Marketing!</li>
<li><a href="http://www.twitter.com/GuavaMarkeD">GuavaMarkeD</a>: Mobile Ads that are hyper local, hyper targeted, one click away from buying and filling in credentials via MyFaceBoogleID</li>
<li><a href="http://www.twitter.com/10Yetis">10Yetis</a>: Future of DM = Finding the best way to blend UGC/Community Activity with marketing goals without risking brand reputation</li>
<li><a href="http://www.twitter.comm/rishil">rishil</a>: Digital needs to stop looking at each channel in isolation. Cross channel analytics is the future of successful strategy.</li>
<li><a href="http://www.twitter.com/ZenLenton">ZenLenton</a>: Increasingly targeted and personalised comms and experiences</li>
<li><a href="http://www.twitter.com/marckeating">marckeating</a>: Within B2B social media marketing will change the way we target, engage and build a dialogue with decision makers.</li>
<li><a href="http://www.twitter.com/cityferret">cityferret</a>: Digital agencies will become the lead agencies integrating traditional channels such as TV, Press, Outdoor & Radio (and PR)</li>
<li><a href="http://www.twitter.com/gifernando">gifernando</a>: relevance rather than big ideas or creative. Gap will widen as accountability is important.</li>
<li><a href="http://www.twitter.com/marcosnobre">marcosnobre</a>: less advertising, more engagement environments to nurture trusted evangelists and provide tools. they'll spread the message.</li>
<li><a href="http://www.twitter.com/r_c">r_c</a>: engagement, real-time marketing, return on investment, integration reduce cost of customer acquistion</li>
<li><a href="http://www.twitter.com/kungfudigital">kungfudigital</a>: The future is improved web usability, multichannel SEO & Social campaigns to increase brand visibility + increasing PPC spend</li>
<li><a href="http://www.twitter.com/JonnyStark">JonnyStark</a>: For digital marketing to have a future, needs to understand genuine two way relationship development. It claims to. Doesn't.</li>
<li><a href="http://www.twitter.com/irecevic">irecevic</a>: niche marketing with full flavor of arabic bazaar negotiations</li>
<li><a href="http://www.twitter.com/mattycurry">mattycurry</a>: Clever Retention, at least for now. Statisticians on retainer, behavioural modelling, that sort of thing. Certainly not mobile</li>
<li><a href="http://www.twitter.com/valleykommando">valleykommando</a>: frequent, real-time, informal, by the people, for the people, text is more, debate/conversation-led</li>
<li><a href="http://www.twitter.com/richardsedley">richardsedley</a>: Future of digital marketing: Intimate and packed with multiple light-touches</li>
<li><a href="http://www.twitter.com/rconyard">rconyard</a>: greater convergence, more lifestyle integration and building campaigns that matter rather than sitting in triviality</li>
<li><a href="http://www.twitter.com/mixd">mixd</a>: The future's bright, the future's puce.</li>
<li><a href="http://www.twitter.com/rebeccacaroe">rebeccacaroe</a>: the future of digital marketing is customer engagement at an individual level directed by the customer</li>
<li><a href="http://www.twitter.com/fredchannel">fredchannel</a>: Traditional marketing channels like TV, radio and newspapers will be fully integrated and syncronized with the online world.</li>
<li><a href="http://www.twitter.com/mjgreenlees">mjgreenlees</a>: All indications are the future is bright. More people interacting online, talking about products / services / events. </li>
<li><a href="http://www.twitter.com/simonharrow">simonharrow</a>: digital marketing & offline marketing will disappear & the term integrated marketing will emerge & people will mean it!</li>
<li><a href="http://www.twitter.com/RobBoella">RobBoella</a>: understanding, conversation, integration.</li>
<li><a href="http://www.twitter.com/untitled_1">untitled_1</a>: semantic marketing ie relevance squared</li>
<li><a href="http://www.twitter.com/thelostagency">thelostagency</a>: would have to say clients want automation/automated solutions</li>
</ol></p>
<p><em>Any standouts? What do you think?</em></p>
<p><em>[Image by <a href="http://www.flickr.com/photos/benleto/">benleto</a> via Flickr, various rights reserved]</em></p>
2009-05-20T16:58:13+01:00
0
1
html
<p><img alt="" height="167" src="http://farm4.static.flickr.com/3582/3378813599_64d9006e0f.jpg?v=0" style="float: left;" width="125" /><strong>One of our big annual events is taking place in less than three weeks. It’s called <a href="http://econsultancy.com/events/future-of-digital-marketing">The Future of Digital Marketing</a> and promises to be a thought-provoking day out.</strong></p>
<p>In advance of the event we thought it would be good to ask some of our tuned-in Twitter followers for their insight. The response was great, with more than 50 people chiming in with suggestions, from Arabic bazaars to eyeball scanning to the colour puce.</p>
<p>So here’s what Team Twitter thinks is in store for the coming months and years...</p>
<p>
<p><img style="float: left;" src="http://farm4.static.flickr.com/3582/3378813599_64d9006e0f.jpg?v=0" alt="" width="125" height="167" /><strong>One of our big annual events is taking place in less than three weeks. It’s called <a href="http://econsultancy.com/events/future-of-digital-marketing">The Future of Digital Marketing</a> and promises to be a thought-provoking day out.</strong></p>
<p>In advance of the event we thought it would be good to ask some of our tuned-in Twitter followers for their insight. The response was great, with more than 50 people chiming in with suggestions, from Arabic bazaars to eyeball scanning to the colour puce.</p>
<p>So here’s what Team Twitter thinks is in store for the coming months and years...</p>
</p>
false
3856
<p>For background on online PR and social media more generally, It's worth reading our (free to registered users) <strong><a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a></strong> (June 2009). Econsultancy has also published <strong><a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a></strong>, which you can adapt and use for your own projects. For innovation in this space, download our <strong><a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a></strong>.</p>
<p>For background on online PR and social media more generally, It's worth reading our (free to registered users) <strong><a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a></strong> (June 2009). Econsultancy has also published <strong><a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a></strong>, which you can adapt and use for your own projects. For innovation in this space, download our <strong><a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a></strong>.</p>
The future of digital marketing, according to the Twittersphere
false
2009-05-20T16:58:34+01:00
the-future-of-digital-marketing-according-to-the-twittersphere
2009-05-31T08:32:31+01:00
2009-10-13T10:15:29+01:00
2038