42244 20 3 econsultancy_xml <p> <a href="http://services.google.com/websiteoptimizer/">The Google Website Optimizer</a> allows its users to run experiments on landing page content, including headlines, promotional copy, and images. The interface allows users to quickly and easily test different versions of each page. A/B split testing is frequently recommended by conversion experts.</p> <p>Using the Google Analytics technology, this new service will help advertisers find out which one will drive the most conversions – whether they are defined as sales, sign-ups or downloads. </p> <p>According to Google’s press release: </p> <blockquote> <p> <em>"Whether you define a conversion as a purchase or a newsletter sign-up, Website Optimizer allows you to experiment with different headlines, copy, and images on your site in order to find out which combination results in the most conversions."</em> </p> </blockquote> <p>Earlier this year Google started to look at landing pages as part of the Adwords ranking criteria, a move which caused uproar in some circles. PPC-reliant affiliates in particular were hit hard, but the idea, from Google's perspective, is to focus minds on conversions (to prove ROI from paid search).</p> <p>E-consultancy's Chris Lake has previously written about <a href="/blog/081-a-10-point-checklist-for-landing-page-design">how to create landing pages that convert</a>.</p> <p> <strong>Further Reading:</strong> <br />Apply to take part in the beta test: <a href="http://services.google.com/ads_inquiry/websiteoptimizer">http://services.google.com/ads_inquiry/websiteoptimizer</a></p> <p>Google Website Optimize Demo: <a href="http://services.google.com/websiteoptimizer/overview/">http://services.google.com/websiteoptimizer/overview/</a></p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Link URL="http://services.google.com/websiteoptimizer/" Window="New">The Google Website Optimizer</Link> allows its users to run experiments on landing page content, including headlines, promotional copy, and images. The interface allows users to quickly and easily test different versions of each page. A/B split testing is frequently recommended by conversion experts.</Paragraph> <Paragraph>Using the Google Analytics technology, this new service will help advertisers find out which one will drive the most conversions – whether they are defined as sales, sign-ups or downloads. </Paragraph> <Paragraph>According to Google’s press release: </Paragraph> <Block> <Paragraph> <Quote>"Whether you define a conversion as a purchase or a newsletter sign-up, Website Optimizer allows you to experiment with different headlines, copy, and images on your site in order to find out which combination results in the most conversions."</Quote> </Paragraph> </Block> <Paragraph>Earlier this year Google started to look at landing pages as part of the Adwords ranking criteria, a move which caused uproar in some circles. PPC-reliant affiliates in particular were hit hard, but the idea, from Google's perspective, is to focus minds on conversions (to prove ROI from paid search).</Paragraph> <Paragraph>E-consultancy's Chris Lake has previously written about <Link URL="/blog/081-a-10-point-checklist-for-landing-page-design" Window="New">how to create landing pages that convert</Link>.</Paragraph> <Paragraph> <Emphasis>Further Reading:</Emphasis> <LineBreak />Apply to take part in the beta test: <Link URL="http://services.google.com/ads_inquiry/websiteoptimizer" Window="New">http://services.google.com/ads_inquiry/websiteoptimizer</Link></Paragraph> <Paragraph>Google Website Optimize Demo: <Link URL="http://services.google.com/websiteoptimizer/overview/" Window="New">http://services.google.com/websiteoptimizer/overview/</Link></Paragraph> </FormattedContent> 2006-10-19T11:18:00+01:00 4 1 econsultancy_xml <p> <strong>Google AdWords has released a new website optimiser tool for advertisers to test their landing pages, allowing them to choose the best options for their advertising campaigns.</strong> </p> <p>Google announced the new service at the Emetrics Summit in Washington DC yesterday, and it will initially be available for testing to a limited number of advertisers.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Google AdWords has released a new website optimiser tool for advertisers to test their landing pages, allowing them to choose the best options for their advertising campaigns.</Emphasis> </Paragraph> <Paragraph>Google announced the new service at the Emetrics Summit in Washington DC yesterday, and it will initially be available for testing to a limited number of advertisers.</Paragraph> </FormattedContent> false 392 361926 Google launches new AdWords testing tool false 2006-10-19T13:13:00+01:00 google-launches-new-adwords-testing-tool 2009-04-30T04:48:11+01:00 2009-04-30T04:48:11+01:00 2420