Slideshare is a fantastic resource for sharing presentations, so you can enjoy and learn from smart people even if you cannot attend the conferences and events they often speak at.
Some slideshows lose a lot of meaning if you dont have the author walking and talking you through them, but others are excellent, and there's a kind of brevity associated with the best presentations / slides, which helps to drill home the message.
I have recently been browsing a number of quality social media presentations on Slideshare and thought I'd collate some of the best ones for your viewing pleasure. Enjoy!
Learn more...
For background on social media generally, it's worth reading our (free to registered users) Social Media Trends Briefing (June 2009). Econsultancy has also published Social Media and Online PR Template Files, which you can adapt and use for your own projects. For innovation in this space, download our Innovation Report.
Chris Lake is editor in chief at Econsultancy, entrepreneur and long-term internet fiend. Follow him on Twitter or connect via Linkedin.
Posted 08 June 2009 13:46pm by Chris Lake with 12 comments
Tags: Social Media, SlideShare, Presentations, strategy
Topics: Online PR & Social Media, Social Networks & Online Communities, Strategy & Planning
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Director of Search at SEOptimise Ltd
2:10PM on 8th June 2009
Very good post. Here's a couple more social media presentations you might find useful:
Proving the Value of Social Media - Tony Adam
Social Media Marketing - Kevin Gibbons
6:48PM on 8th June 2009
Hey Chris, this top ten list is fantastic. The last one about obama's use of social media was especially interesting. I knew that their campaign was very good at using the internet to promote their candidate, but did not understand how they used social media specifically and what availble options there were out there. You can post this to our site http://www.toptentopten.com/ and link back to your site. We are trying to create a directory for top ten lists where people can find your site. The coolest feature is you can let other people vote on the rankings of your list.
8:29PM on 8th June 2009
Great overview!
Have you guys seen this social marketing strategy of Obama? It's pretty hot at ViralBlog.com
See; http://www.viralblog.com/social-media/case-study-the-full-barack-obama-strategy/
Bye
4:20AM on 9th June 2009
Thanks so much for collecting the slideshare material. I put it to stumbleupon, delicious, RT'd and posted to gazillion LinkedIn groups. My take on social media footprints is to advance your interests and not get stuck in mouth http://bit.ly/18C8YX
7:06PM on 9th June 2009
Great collection! Here's ours, 'Conversation': http://shrinkify.com/qlv
3:12AM on 11th June 2009
Mixed views - sorry :( but they are quite shallow and biased on what can happen as opposed to what does happen.
It would serve this topic well, if there was deeper info on the economics of network aalysis
I think you are playing with fire by blindly pushing your brand in this "conversation market"
There is still very little evidence to suggest that apart from chance/randomness, the select few that have seen ROI have been able to replicate what they achieved for a single campaign!
More Importantly, you are diluting market norms vs social norms.
Would you offer to pay your parents for a Sunday dinner? No!
The illusion of building loyalty is forgotten when the relationhip (business) hits hard times, the reality is, your business is in it to make a buck, and when things go sour, you do whats right for the business, not your "loyal customers" Be realistic!
doing this kind of stuff is for the long term, and its difficult shifting users/customers thoughts once you confuse them on which type of relationship you have with them - social or market.
a final thought on "measuring" its effect:
"Not everything that counts can be counted and not everything that can be counted counts"
Albert Einstein
Editor in Chief at Econsultancy
7:46PM on 11th June 2009
@digdeep - you're right to be critical, and I agree that a long-term strategy beats social media 'campaigns', and especially with your Einstein quote ; )
These networks provide brands with a great opportuntity to listen / engage / improve their products and services. Tuning in to what people think about your brand has never been easier. But it's a team game, and there are no guarantees that you'll get it right every time. Not every brand will be able to make the most of it.
As for measurement and ROI, we're measuring it and it outperforms other channels, while supporting them (eg the impact on SEO; social media strengthens our rankings).
Overall I think you need to stand back and look at the bigger picture, when measuring the effects. I've written about this before in a post called 10 ways of measuring social media success.
For me, the biggest issue is a cultural one. Organisations need a shift in mindset if they're to really embrace social media. One look at Zappos, especially their repeat business numbers ($1bn a year in sales, $750m = repeat customers), tells you that it can seriously help improve levels of service and retention. And it's a team game at Zappos.
I think many brands will benefit from shifting customer acquisition budget towards social media (which is about improving service levels, as well as satisfaction and retention rates).
The last decade has been all about acquisition. Hopefully the next one will be all about retention.
c.
SEO Director at Guava UK
9:53AM on 24th June 2009
@digdeep "Not everything that counts can be counted and not everything that can be counted counts"
Truer words were never spoken.
9:10PM on 6th July 2009
For those who enjoy a laugh along with their social media insight, I've got to give a shout-out to my partner, Rob Cottingham. Rob's Teh Funny had people LOLling in the aisles at Northern Voice -- while making a serious point about why Teh Funny is crucial to the power of social media. You can enjoy the giggles yourself at http://bit.ly/tehfun
12:30AM on 9th July 2009
I so appreciated getting a look at how these presentations were designed. Thanks so much for sharing these!
5:52AM on 14th December 2009
It's an excellent article you have. Advertisment is not only pure words, but social media is easier for customers to understand what you are trying to promote.
12:50AM on 8th January 2010
Social Media is going crazy.. I just wonder when the trend will die off, Or will it?