71176 0 2 html <p>Not a single media category escaped a drop in ad spending but, as one might have predicted, the drop was far from even.</p> <p>The biggest drop (37.7%) was seen in the Local Sunday Supplements category. The smallest drop? Nope, it wasn't the internet. That distinction belongs to the Spanish-Language Cable TV category, which only saw spending fall 1.1% year-over-year. Surprisingly (or not-so-surprisingly depending on what industry you work in) television held its own. Nielsen tracked a 2.7% decline for cable TV ad spend and a 4.8% decline for network TV. Not great, but certainly not the worst performance.</p> <p>According to Nielsen, internet ad spending dropped 3.4% from the first quarter of 2008 but it must be noted that Nielsen's internet figures "<em>do not account for paid search advertising, text only, paid fee services, performance-based campaigns, sponsorships, barters, in-stream ("pre-rolls") players, messenger applications, partnership advertising, promotions and email campaigns, or house advertising activity</em>". That makes it a bit more difficult to get a good feel for the internet as a whole but there's little doubt that just about everything <a href="http://www.socialmediaportal.com/PressReleases/2009/06/Internet-Advertising-Revenues-at-5-5-Billion-in-Q1-09.aspx">is down</a> no matter who's doing the measuring.</p> <p>The only question now is whether there's more room on the downside or if we're set for a rebound later in the year. While there are glimmers of hope being reported in the US economy, until there's strong evidence that consumers are spending money again, calling '<em>bottom!</em>' in the ad market may be premature. Until then, at least everyone <em>outside of</em> the print media can take solace in the fact that it could be much, much worse.</p> <p><em>Photo credit: <a href="http://www.flickr.com/photos/wheatfields/">net_efekt</a> via Flickr.</em></p> <p>Not a single media category escaped a drop in ad spending but, as one might have predicted, the drop was far from even.</p> <p>The biggest drop (37.7%) was seen in the Local Sunday Supplements category. The smallest drop? Nope, it wasn't the internet. That distinction belongs to the Spanish-Language Cable TV category, which only saw spending fall 1.1% year-over-year. Surprisingly (or not-so-surprisingly depending on what industry you work in) television held its own. Nielsen tracked a 2.7% decline for cable TV ad spend and a 4.8% decline for network TV. Not great, but certainly not the worst performance.</p> <p>According to Nielsen, internet ad spending dropped 3.4% from the first quarter of 2008 but it must be noted that Nielsen's internet figures "<em>do not account for paid search advertising, text only, paid fee services, performance-based campaigns, sponsorships, barters, in-stream ("pre-rolls") players, messenger applications, partnership advertising, promotions and email campaigns, or house advertising activity</em>". That makes it a bit more difficult to get a good feel for the internet as a whole but there's little doubt that just about everything <a href="http://www.socialmediaportal.com/PressReleases/2009/06/Internet-Advertising-Revenues-at-5-5-Billion-in-Q1-09.aspx">is down</a> no matter who's doing the measuring.</p> <p>The only question now is whether there's more room on the downside or if we're set for a rebound later in the year. While there are glimmers of hope being reported in the US economy, until there's strong evidence that consumers are spending money again, calling '<em>bottom!</em>' in the ad market may be premature. Until then, at least everyone <em>outside of</em> the print media can take solace in the fact that it could be much, much worse.</p> <p><em>Photo credit: <a href="http://www.flickr.com/photos/wheatfields/">net_efekt</a> via Flickr.</em></p> 2009-06-09T07:05:28+01:00 0 1 html <p><strong><img alt="" height="100" src="http://farm4.static.flickr.com/3077/2587147000_764ba55dc9_t.jpg" style="margin-left: 5px; margin-right: 5px; float: left;" width="100" />Thanks to the '<em>Great Recession</em>', few expected Q1 2009 to be a pretty quarter for ad spending in the world's most prolific advertising market, the United States.</strong></p> <p><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/06/2009-q1-ad-spending1.pdf">Thanks to Nielsen</a> (PDF), we now have some idea of the damage: a 12% year-over-decline. That amounts to a $3.8bn drop in the size of the total advertising pie.</p> <p><strong><img style="margin-left: 5px; margin-right: 5px; float: left;" src="http://farm4.static.flickr.com/3077/2587147000_764ba55dc9_t.jpg" alt="" width="100" height="100" />Thanks to the '<em>Great Recession</em>', few expected Q1 2009 to be a pretty quarter for ad spending in the world's most prolific advertising market, the United States.</strong></p> <p><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/06/2009-q1-ad-spending1.pdf">Thanks to Nielsen</a> (PDF), we now have some idea of the damage: a 12% year-over-decline. That amounts to a $3.8bn drop in the size of the total advertising pie.</p> false 3988 US ad spending drops 12% in Q1: report false 2009-06-09T09:06:06+01:00 us-ad-spending-drops-12-in-q1-report 2009-06-09T09:06:06+01:00 1295