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<div style="width: 425px; text-align: left;"><a href="http://www.slideshare.net/coolstuff/the-brand-gap?type=presentation" style="font: 14px Helvetica,Arial,Sans-serif; display: block; margin: 12px 0 3px 0; text-decoration: underline;" title="The Brand Gap">The Brand Gap</a>
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<div style="width: 425px; text-align: left;"><a href="http://www.slideshare.net/paulisakson/modern-brand-building-presentation?type=presentation" style="font: 14px Helvetica,Arial,Sans-serif; display: block; margin: 12px 0 3px 0; text-decoration: underline;" title="Modern Brand Building">Modern Brand Building</a>
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<div style="width: 425px; text-align: left;"><a href="http://www.slideshare.net/korhan/apple-brand-experience-presentation?type=presentation" style="font: 14px Helvetica,Arial,Sans-serif; display: block; margin: 12px 0 3px 0; text-decoration: underline;" title="Apple Brand Experience">Apple Brand Experience</a>
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<div style="width: 425px; text-align: left;"><a href="http://www.slideshare.net/turoczy/brand-signals?type=powerpoint" style="font: 14px Helvetica,Arial,Sans-serif; display: block; margin: 12px 0 3px 0; text-decoration: underline;" title="Brand Signals">Brand Signals</a>
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<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;"><strong><br /></strong></div>
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;"><strong>and finally (put your headphones on): Gary Vaynerchuk: Building Personal Brand Within The Social Media Space</strong></div>
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<div id="__ss_28886" style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="The Brand Gap" href="http://www.slideshare.net/coolstuff/the-brand-gap?type=presentation">The Brand Gap</a>
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<div id="__ss_630626" style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="Modern Brand Building" href="http://www.slideshare.net/paulisakson/modern-brand-building-presentation?type=presentation">Modern Brand Building</a>
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<div id="__ss_795409" style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="Apple Brand Experience" href="http://www.slideshare.net/korhan/apple-brand-experience-presentation?type=presentation">Apple Brand Experience</a>
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<div id="__ss_21148" style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="Brand Signals" href="http://www.slideshare.net/turoczy/brand-signals?type=powerpoint">Brand Signals</a>
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<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;"><strong><br /></strong></div>
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;"><strong><span style="font-weight: normal;">and finally (put your headphones on): </span>Gary Vaynerchuk: Building Personal Brand Within The Social Media Space</strong></div>
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<p>
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2009-06-09T16:25:53+01:00
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<p><strong>I'm working on a new startup / brand and have been doing a lot of reading lately on branding. This morning I was truly blown away by a presentation called The Brand Gap by Marty Neumeier, which sums up the modern age of branding in 162 genius slides. I liked it so much I bought the book.</strong></p>
<p>As much as I wanted to feature Marty's slideshow alone (it is arguably all you need) there are other sources of inspiration out there, and I have compiled four additional presentations - including one video from Gary Vaynerchuk - which will help focus minds on the most important factors when trying to establish a brand.</p>
<p>These presentations can be digested in half an hour or so, and I found them all really helpful. Remember that even if you're 80% on track, there's still 20% scope for improvement. And besides Gary V is always worth tuning into. Enjoy...</p>
<p><strong>I'm working on a new startup / brand and have been doing a lot of reading lately on branding. This morning I was truly blown away by a presentation called The Brand Gap by Marty Neumeier, which sums up the modern age of branding in 162 genius slides. I liked it so much I bought the book.</strong></p>
<p>As much as I wanted to feature Marty's slideshow alone (it is arguably all you need) there are other sources of inspiration out there, and I have compiled four additional presentations - including one video from Gary Vaynerchuk - which will help focus minds on the most important factors when trying to establish a brand.</p>
<p>These presentations can be digested in half an hour or so, and I found them all really helpful. Remember that even if you're 80% on track, there's still 20% scope for improvement. And besides Gary V is always worth tuning into. Enjoy...</p>
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A five-step guide to creating an amazing brand
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2009-06-09T16:30:00+01:00
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2009-06-09T16:46:03+01:00
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