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As you would expect, most of the items are things that are useful when people are out and about, with pizza, movie tickets, hotel rooms and fast food the most popular: <img alt="" height="277" src="http://farm4.static.flickr.com/3647/3613768798_41df849075_o.jpg" width="333" /> A PriceGrabber survey of purchases US consumers have actually made on their mobiles paints a different picture, suggesting that people are willing to buy electronics, books and clothing: <img alt="" height="354" src="http://farm3.static.flickr.com/2458/3613771662_42673ef337_o.jpg" width="330" /> According to Internet Retailer, mobile commerce is beginning to catch on in the US, with <a href="http://www.internetretailer.com/dailyNews.asp?id=30719">5% of the top 500 online retailers</a> offering m-commerce sites or iPhone apps. The US mobile commerce market is <a href="http://econsultancy.com/blog/3583-mobile-internet-stats-round-up">predicted to be worth $1.6bn</a> in 2009. The same cannot be said for the UK though, I struggle to find <a href="http://econsultancy.com/blog/3939-are-uk-retailers-not-bothering-with-m-commerce">three mobile commerce sites in the UK</a>, though <a href="http://econsultancy.com/blog/3971-oasis-launches-iphone-app">Oasis has recently launched an iPhone ap</a>p which you can (just about) buy through.

As you would expect, most of the items are things that are useful when people are out and about, with pizza, movie tickets, hotel rooms and fast food the most popular: <img src="http://farm4.static.flickr.com/3647/3613768798_41df849075_o.jpg" alt="" width="333" height="277" /> A PriceGrabber survey of purchases US consumers have actually made on their mobiles paints a different picture, suggesting that people are willing to buy electronics, books and clothing: <img src="http://farm3.static.flickr.com/2458/3613771662_42673ef337_o.jpg" alt="" width="330" height="354" /> According to Internet Retailer, mobile commerce is beginning to catch on in the US, with <a href="http://www.internetretailer.com/dailyNews.asp?id=30719">5% of the top 500 online retailers</a> offering m-commerce sites or iPhone apps. The US mobile commerce market is <a href="http://econsultancy.com/blog/3583-mobile-internet-stats-round-up">predicted to be worth $1.6bn</a> in 2009. The same cannot be said for the UK though, I struggle to find <a href="http://econsultancy.com/blog/3939-are-uk-retailers-not-bothering-with-m-commerce">three mobile commerce sites in the UK</a>, though <a href="http://econsultancy.com/blog/3971-oasis-launches-iphone-app">Oasis has recently launched an iPhone ap</a>p which you can (just about) buy through.

2009-06-10T11:36:43+01:00

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While mobile commerce is still in its infancy in the US, and even more so in the UK, there are signs that users are coming round to the idea, with <a href="http://econsultancy.com/blog/3914-as-mobile-shopping-gets-safer-will-more-people-purchase-on-the-go">71% saying they feel it is safe to make a purchase</a> on their mobiles. An eMarketer <a href="http://www.emarketer.com/Article.aspx?R=1007126">round up</a> of recent mobile commerce stats also reveals some interesting information about the kinds of products people want to buy from their phones.

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Econsultancy has published a <a href="http://econsultancy.com/reports/mobile-marketing-buyers-guide">Mobile Marketing Buyer's Guide</a> which is aimed at those who are investigating the market for mobile marketing platforms, with profiles of 14 leading suppliers and an analysis of market trends. See also our <a href="http://econsultancy.com/reports/mobile-statistics">Mobile Statistics Compendium</a> for data, facts and charts relating to mobile.

What do customers want to buy on their mobiles? false

2009-06-10T12:03:01+01:00

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2009-10-13T10:18:52+01:00

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