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<p> </p>
<p>In addition, <a href="http://en.community.dell.com/blogs/direct2dell/archive/2009/06/11/delloutlet-surpasses-2-million-on-twitter.aspx">Dell has stated</a> their Twitter activity is "driving interest in new product as well," and some people who visit Dell's online store through their Twitter account "ultimately decide to purchase a new system." These purchases of new systems amount to another $1 million, making the company's cumulative Twitter-driven sales eclipse $3 million.</p>
<p>At the moment of this post, Dell has over 600,000 followers, and tweets 1-4 times daily. Comparing <a href="http://twitter.com/DellOutlet">@DellOutlet</a> to other Twitter accounts, Twitalyzer gives its influence a "score of 39.2 out of 100" (<em>average influence</em> scoring only 26.4 out of 100) and rates this account one that is only "becoming established". <a href="http://www.twitalyzer.com/twitalyzer/profile.asp?u=DellOutlet">More here</a>, and a screenshot below:</p>
<p><img alt="Twitalyzer report on DellOutlet" height="233" src="http://www.amnavigator.com/images/blog/econsultancy/2009/0015.gif" style="border: 1px solid black;" width="475" /></p>
<p>There seems to be a lot of room for growth, and it will certainly be interesting to see how Dell's sales grow as their account becomes more influential.</p>
<p> </p>
<p>In addition, <a href="http://en.community.dell.com/blogs/direct2dell/archive/2009/06/11/delloutlet-surpasses-2-million-on-twitter.aspx">Dell has stated</a> their Twitter activity is "driving interest in new product as well," and some people who visit Dell's online store through their Twitter account "ultimately decide to purchase a new system." These purchases of new systems amount to another $1 million, making the company's cumulative Twitter-driven sales eclipse $3 million.</p>
<p>At the moment of this post, Dell has over 600,000 followers, and tweets 1-4 times daily. Comparing <a href="http://twitter.com/DellOutlet">@DellOutlet</a> to other Twitter accounts, Twitalyzer gives its influence a "score of 39.2 out of 100" (<em>average influence</em> scoring only 26.4 out of 100) and rates this account one that is only "becoming established". <a href="http://www.twitalyzer.com/twitalyzer/profile.asp?u=DellOutlet">More here</a>, and a screenshot below:</p>
<p><img style="border: 1px solid black;" src="http://www.amnavigator.com/images/blog/econsultancy/2009/0015.gif" alt="Twitalyzer report on DellOutlet" width="475" height="233" /></p>
<p>There seems to be a lot of room for growth, and it will certainly be interesting to see how Dell's sales grow as their account becomes more influential.</p>
2009-06-12T16:42:53+01:00
8
1
html
<p><strong><img alt="" height="135" src="http://www.amnavigator.com/images/blog/econsultancy/twitter_cash.jpg" style="float: right; margin: 7px;" width="150" />While multiple e-tailers are still looking for ways to cash in on Twitter followers, some are already reaping the rewards. Dell made an astonishing announcement yesterday.</strong> </p>
<p>The company's has landed over $2 million in sales since June 2007, <em>half of which</em>
were generated over the period of the last 6 months. The second million
was driven in by "posting offers and responding to questions on
Twitter.com/DellOutlet."</p>
<p><strong><img style="float: right; margin: 7px;" src="http://www.amnavigator.com/images/blog/econsultancy/twitter_cash.jpg" alt="" width="150" height="135" />While multiple e-tailers are still looking for ways to cash in on Twitter followers, some are already reaping the rewards. Dell made an astonishing announcement yesterday.</strong> </p>
<p>The company's has landed over $2 million in sales since June 2007, <em>half of which</em>
were generated over the period of the last 6 months. The second million
was driven in by "posting offers and responding to questions on
Twitter.com/DellOutlet."</p>
false
4017
<p>For background on online PR and social media more generally, It's worth reading our (free to registered users) <strong><a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a></strong> (June 2009). Econsultancy has also published <strong><a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a></strong>, which you can adapt and use for your own projects. For innovation in this space, download our <strong><a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a></strong>.</p>
<p>For background on online PR and social media more generally, It's worth reading our (free to registered users) <strong><a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a></strong> (June 2009). Econsultancy has also published <strong><a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a></strong>, which you can adapt and use for your own projects. For innovation in this space, download our <strong><a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a></strong>.</p>
Dell eclipses $3 million in Twitter-driven sales
false
2009-06-12T17:01:00+01:00
dell-eclipses-3-million-in-twitter-driven-sales
2009-10-13T10:19:21+01:00
3250