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<p>Sam Decker, CMO of Bazaarvoice, offers some level-headed advice to those seeking to win the participation of top brass.
</p>
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<p>Sam Decker, CMO of Bazaarvoice, offers some level-headed advice to those seeking to win the participation of top brass.
</p>
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2009-06-12T23:09:16+01:00
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<p><strong>So, you've decided to 'get social' with customers on the web, but how can
you build strong reasoning to support the decision? How can you get the
boss on your team and actively investing in social media at your side?</strong></p>
<p><strong>So, you've decided to 'get social' with customers on the web, but how can
you build strong reasoning to support the decision? How can you get the
boss on your team and actively investing in social media at your side?</strong></p>
false
4019
<p>For background on online PR and social media more generally, It's worth reading our (free to registered users) <strong><a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a></strong> (June 2009). Econsultancy has also published <strong><a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a></strong>, which you can adapt and use for your own projects. For innovation in this space, download our <strong><a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a></strong>.</p>
<p>For background on online PR and social media more generally, It's worth reading our (free to registered users) <strong><a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a></strong> (June 2009). Econsultancy has also published <strong><a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a></strong>, which you can adapt and use for your own projects. For innovation in this space, download our <strong><a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a></strong>.</p>
Convincing the boss to invest in social media
false
2009-06-15T14:21:45+01:00
convincing-the-boss-to-invest-in-social-media
2009-10-13T10:19:30+01:00
3916