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<p>Though some phones can display images on emails, there are enough users with phones that do not that marketers need to cater for them. The report provides three recommendations: </p>
<ul>
<li>Give users the option of a mobile edition when they sign up for emails. </li>
<li>Create a separate edition of the email without images and with easy to read text. </li>
<li>Provide a link to the standard version of the email. </li>
</ul>
<p><em>Other highlights from the Email Metrics study, which analysed more than 300m emails from 3,000+ email senders:</em><strong><em><br /></em></strong></p>
<ul>
<li>74.5% of emails are opened within the first 24 hours, and 84.3% within the first 48 hours.</li>
<li>Emails sent on Mondays have both the highest open and click rates, while weekends and the beginning of the week outperform the other days. </li>
<li>Overall unique open rates stand at 12.52%, down slightly from the 13.20% open rate of the first half of 2008.</li>
<li>Subject lines of 35 characters or less achieved the highest open and click rates. </li>
</ul>
<p style="padding-left: 30px;"><img alt="Subject lines by length" height="380" src="http://farm3.static.flickr.com/2474/3633394442_c47f168515_o.jpg" width="460" /></p>
<p>Though some phones can display images on emails, there are enough users with phones that do not that marketers need to cater for them. The report provides three recommendations: </p>
<ul>
<li>Give users the option of a mobile edition when they sign up for emails. </li>
<li>Create a separate edition of the email without images and with easy to read text. </li>
<li>Provide a link to the standard version of the email. </li>
</ul>
<p><em>Other highlights from the Email Metrics study, which analysed more than 300m emails from 3,000+ email senders:</em><strong><em><br /></em></strong></p>
<ul>
<li>74.5% of emails are opened within the first 24 hours, and 84.3% within the first 48 hours.</li>
<li>Emails sent on Mondays have both the highest open and click rates, while weekends and the beginning of the week outperform the other days. </li>
<li>Overall unique open rates stand at 12.52%, down slightly from the 13.20% open rate of the first half of 2008.</li>
<li>Subject lines of 35 characters or less achieved the highest open and click rates. </li>
</ul>
<p style="padding-left: 30px;"><img src="http://farm3.static.flickr.com/2474/3633394442_c47f168515_o.jpg" alt="Subject lines by length" width="460" height="380" /></p>
2009-06-16T19:32:53+01:00
0
1
html
<p><strong>While there is a recent trend for subscribers to view emails on their phones, marketers are still designing image laden-messages for desktop users which often render poorly on mobile devices. </strong></p>
<p>According to stats quoted in the <a href="http://imagehosting.mailermailer.com/email-marketing-metrics-2008h2.pdf">MailerMailer Email Marketing Metrics Report</a> (pdf), 64% of key decision makers are using mobiles to view emails, yet less than 50% of marketers are making sure that their messages are accessible to these users.</p>
<p><strong>While there is a recent trend for subscribers to view emails on their phones, marketers are still designing image laden-messages for desktop users which often render poorly on mobile devices. </strong></p>
<p>According to stats quoted in the <a href="http://imagehosting.mailermailer.com/email-marketing-metrics-2008h2.pdf">MailerMailer Email Marketing Metrics Report</a> (pdf), 64% of key decision makers are using mobiles to view emails, yet less than 50% of marketers are making sure that their messages are accessible to these users.</p>
false
4040
Marketers should design emails for mobiles: survey
false
2009-06-17T09:30:00+01:00
marketers-should-design-emails-for-mobiles-survey
2009-06-16T19:42:27+01:00
1908