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<p>In addition, 16% of those surveyed said the look of a website and 15% said ease of use were the next most likely factors to persuade them to make a purchase.</p><p>4% of respondents said special offers would persuade them to make an online purchase, 3% chose delivery flexibility and 2% picked appearance on search listings as the key factor. </p><p>What does that mean for online retailers? Experience, trust and reliability matter.</p><p>Also interesting — only 5% of survey respondents said that none of these factors would persuade them to make an online purchase because they already knew what they wanted to purchase. </p><p>That means that consumers are open to smart marketing. And even as cheap offerings proliferate on the Internet, increasingly online, trust is becoming a more valuable commodity.</p>
<p>Image: <a href="http://www.relationship-economy.com/?p=348">Relationship Economy</a></p>
<p>In addition, 16% of those surveyed said the look of a website and 15% said ease of use were the next most likely factors to persuade them to make a purchase.<br /><br />4% of respondents said special offers would persuade them to make an online purchase, 3% chose delivery flexibility and 2% picked appearance on search listings as the key factor. <br /><br />What does that mean for online retailers? Experience, trust and reliability matter.<br /><br />Also interesting — only 5% of survey respondents said that none of these factors would persuade them to make an online purchase because they already knew what they wanted to purchase. <br /><br />That means that consumers are open to smart marketing. And even as cheap offerings proliferate on the Internet, increasingly online, trust is becoming a more valuable commodity.</p>
<p>Image: <a href="http://www.relationship-economy.com/?p=348">Relationship Economy</a></p>
2009-06-19T14:57:51+01:00
1
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<p><strong><img alt="" height="190" src="http://jayderagon.com/blog/wp-content/uploads/2007/10/reputation.jpg" style="float: right; margin: 7px;" width="250" />Getting the cheapest deal possible is made easier online, but it's not neccessarily what consumers are looking for. According to a <a href="http://www.webcredible.co.uk/about-us/pr/ecommerce-persuasion.shtml">new survey</a> by <a href="http://www.webcredible.co.uk">Webcredible</a>, reputation now counts more than price online. </strong></p><p>The user experience consultancy found that 28% of the 1300 online shoppers polled are most likely to make a purchase based on the reputation of a website. That number was followed closely by price: 26% of consumers surveyed said that price was the most important factor when making a purchase. </p>
<p>But it proves that consumers are shopping with brands they trust online. And that leaves an opening for retailers to win new customers without simply cutting into their profit margins.</p>
<p><strong><img style="float: right; margin: 7px;" src="http://jayderagon.com/blog/wp-content/uploads/2007/10/reputation.jpg" alt="" width="250" height="190" />Getting the cheapest deal possible is made easier online, but it's not neccessarily what consumers are looking for. According to a <a href="http://www.webcredible.co.uk/about-us/pr/ecommerce-persuasion.shtml">new survey</a> by <a href="http://www.webcredible.co.uk">Webcredible</a>, reputation now counts more than price online. </strong><br /><br />The user experience consultancy found that 28% of the 1300 online shoppers polled are most likely to make a purchase based on the reputation of a website. That number was followed closely by price: 26% of consumers surveyed said that price was the most important factor when making a purchase. </p>
<p>But it proves that consumers are shopping with brands they trust online. And that leaves an opening for retailers to win new customers without simply cutting into their profit margins.</p>
false
4060
Price is important online. But not as important as reputation.
false
2009-06-19T14:58:58+01:00
reputation-matters-more-than-price-for-online-consumers
2009-06-19T14:58:58+01:00
3567