7526 0 3 econsultancy_xml ITV's outlook has waned in recent months thanks to falling viewing figures and the migration of advertising spend from traditional to online media, resulting in a forecast <a href="http://media.guardian.co.uk/broadcast/story/0,,1878666,00.html">£80m dip in year-on-year ad revenue</a> this quarter.<br /><br />Although the company bought Friends Reunited for £120m in December 2005 and has inked <a href="http://www.itvmedia.co.uk/default.asp?page=599&amp;subpage=925&amp;section=107&amp;sdone=1">sponsorships</a> with the likes of Travelex and Fosters for its World Cup and F1 sites, it has added few other web properties by which to expand its revenue base.<br /><br />The new recruits, however, bring online sales experience from previous employers including Lycos, GCap and advertising.com.<br /><p><em>"We are delighted to be attracting such a high calibre of new recruits with a wide array of online experience to our sales team," </em>Ms Kent <a href="http://www.brandrepublic.com/bulletins/digital/article/599986/itv-bolsters-online-sales-team-boost-revenues/">told</a> Brand Republic. "It's testament to ITV's expanding portfolio of online propositions."</p> ITV is due to join the BBC next spring in launching an on-demand online media player for its nascent broadband content service.<br /> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">ITV's outlook has waned in recent months thanks to falling viewing figures and the migration of advertising spend from traditional to online media, resulting in a forecast <Link URL="http://media.guardian.co.uk/broadcast/story/0,,1878666,00.html" Window="New">£80m dip in year-on-year ad revenue</Link> this quarter.<LineBreak /><LineBreak />Although the company bought Friends Reunited for £120m in December 2005 and has inked <Link URL="http://www.itvmedia.co.uk/default.asp?page=599&amp;subpage=925&amp;section=107&amp;sdone=1" Window="New">sponsorships</Link> with the likes of Travelex and Fosters for its World Cup and F1 sites, it has added few other web properties by which to expand its revenue base.<LineBreak /><LineBreak />The new recruits, however, bring online sales experience from previous employers including Lycos, GCap and advertising.com.<LineBreak /><Paragraph><Quote>"We are delighted to be attracting such a high calibre of new recruits with a wide array of online experience to our sales team," </Quote>Ms Kent <Link URL="http://www.brandrepublic.com/bulletins/digital/article/599986/itv-bolsters-online-sales-team-boost-revenues/" Window="New">told</Link> Brand Republic. "It's testament to ITV's expanding portfolio of online propositions."</Paragraph> ITV is due to join the BBC next spring in launching an on-demand online media player for its nascent broadband content service.<LineBreak /></FormattedContent> 2006-10-24T17:27:00+01:00 0 1 econsultancy_xml <p> <strong>ITV has hired three new online sales managers in a bid to add some digital lustre to its flagging fortunes.</strong> <br /> <br />The struggling broadcaster reportedly appoined Rob Hicks, Alexis James and Fiona Stedman to a team led by online sales controller Vanessa Kent, who took to her newly created post in July.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>ITV has hired three new online sales managers in a bid to add some digital lustre to its flagging fortunes.</Emphasis> <LineBreak /> <LineBreak />The struggling broadcaster reportedly appoined Rob Hicks, Alexis James and Fiona Stedman to a team led by online sales controller Vanessa Kent, who took to her newly created post in July.</Paragraph> </FormattedContent> false 414 361955 ITV swells crew to chase online ads false 2006-10-25T11:00:00+01:00 itv-swells-crew-to-chase-online-ads 2009-04-28T22:36:15+01:00 2009-04-28T22:36:15+01:00 314