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  &lt;p&gt;News Corp. was said to be the first to open acquisition discussions after learning that Digg was due to close a second round of funding from investors Greylock Partners this year.&lt;br /&gt;&lt;br /&gt;Talks were later widened to other potential parents, though no offers were made as Digg was holding out for a minimum of $150m. &lt;br /&gt;&lt;br /&gt;It is not the first time the technology news site, which lets users give thumbs up to favourite news stories and is leading the vanguard in user-organised content, has been the subject of acquisition rumours. In January, buzz had reached fever pitch that &lt;a href="http://www.feedblog.org/2006/01/yahoo_will_buy_.html"&gt;Yahoo! would claim the start-up&lt;/a&gt; for $30m, but the speculation was &lt;a href="http://diggtheblog.blogspot.com/2006/01/digg-yahoo.html"&gt;denied&lt;/a&gt; and later came to nothing.&lt;br /&gt;&lt;br /&gt;Greylock was last year part of a consortium that invested $2.8m in the company. Kevin Rose has repeatedly stated Digg still has lots of growing to do, while CEO Adelson has previously said Rose is brimming with ideas for the site.&lt;/p&gt;
  &lt;p&gt;TechCrunch of course was first to publish the 'Google to buy YouTube' rumour...&lt;/p&gt;
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  &lt;Paragraph&gt;News Corp. was said to be the first to open acquisition discussions after learning that Digg was due to close a second round of funding from investors Greylock Partners this year.&lt;LineBreak /&gt;&lt;LineBreak /&gt;Talks were later widened to other potential parents, though no offers were made as Digg was holding out for a minimum of $150m. &lt;LineBreak /&gt;&lt;LineBreak /&gt;It is not the first time the technology news site, which lets users give thumbs up to favourite news stories and is leading the vanguard in user-organised content, has been the subject of acquisition rumours. In January, buzz had reached fever pitch that &lt;Link URL="http://www.feedblog.org/2006/01/yahoo_will_buy_.html" Window="New"&gt;Yahoo! would claim the start-up&lt;/Link&gt; for $30m, but the speculation was &lt;Link URL="http://diggtheblog.blogspot.com/2006/01/digg-yahoo.html" Window="New"&gt;denied&lt;/Link&gt; and later came to nothing.&lt;LineBreak /&gt;&lt;LineBreak /&gt;Greylock was last year part of a consortium that invested $2.8m in the company. Kevin Rose has repeatedly stated Digg still has lots of growing to do, while CEO Adelson has previously said Rose is brimming with ideas for the site.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;TechCrunch of course was first to publish the 'Google to buy YouTube' rumour...&lt;/Paragraph&gt;
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  <created-at type="datetime">2006-10-25T09:48:00+01:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;
      &lt;a href="http://www.digg.com"&gt;
        &lt;img alt="Digg turns down Murdoch?" src="http://e-consultancy.lemonfoundation.com/logos/digg-logo.gif" /&gt;
      &lt;/a&gt;Social news bookmarking web start-up Digg has reportedly been in acquisition talks with several suitors - but instead opted to continue operating independently for now.&lt;br /&gt;&lt;br /&gt;&lt;/strong&gt;The San Francisco-based site, started by former TechTV host Kevin Rose and cohort Jay Adelson, has been talking with &lt;em&gt;"a number of companies, including News Corp., according to multiple sources close to the negotiations"&lt;/em&gt;, &lt;a href="http://www.techcrunch.com/2006/10/24/digg-does-the-acquisition-dance-with-news-corp/"&gt;TechCrunch reports&lt;/a&gt;.&lt;/p&gt;
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    &lt;Emphasis&gt;
      &lt;Link URL="http://www.digg.com" Window="New"&gt;
        &lt;Image Align="Right" AlternateText="Digg turns down Murdoch?" Source="http://e-consultancy.lemonfoundation.com/logos/digg-logo.gif"&gt;
        &lt;/Image&gt;
      &lt;/Link&gt;Social news bookmarking web start-up Digg has reportedly been in acquisition talks with several suitors - but instead opted to continue operating independently for now.&lt;LineBreak /&gt;&lt;LineBreak /&gt;&lt;/Emphasis&gt;The San Francisco-based site, started by former TechTV host Kevin Rose and cohort Jay Adelson, has been talking with &lt;Quote&gt;"a number of companies, including News Corp., according to multiple sources close to the negotiations"&lt;/Quote&gt;, &lt;Link URL="http://www.techcrunch.com/2006/10/24/digg-does-the-acquisition-dance-with-news-corp/" Window="New"&gt;TechCrunch reports&lt;/Link&gt;.&lt;/Paragraph&gt;
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  <learn-more-formatted>&lt;p&gt;For background on online PR and social media more generally, It's worth reading our (free to registered users) &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing"&gt;Social Media Trends Briefing&lt;/a&gt;&lt;/strong&gt; (June 2009). Econsultancy has also published &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files"&gt;Social Media and Online PR Template Files&lt;/a&gt;&lt;/strong&gt;, which you can adapt and use for your own projects. For innovation in this space, download our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/innovation-report"&gt;Innovation Report&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;</learn-more-formatted>
  <learn-more-unformatted>&lt;p&gt;For background on online PR and social media more generally, It's worth reading our (free to registered users) &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing"&gt;Social Media Trends Briefing&lt;/a&gt;&lt;/strong&gt; (June 2009). Econsultancy has also published &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files"&gt;Social Media and Online PR Template Files&lt;/a&gt;&lt;/strong&gt;, which you can adapt and use for your own projects. For innovation in this space, download our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/innovation-report"&gt;Innovation Report&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;</learn-more-unformatted>
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  <name>Digg "turns down" Murdoch's takeover offer</name>
  <private type="boolean">false</private>
  <published-at type="datetime">2006-10-25T10:50:00+01:00</published-at>
  <slug>digg-turns-down-murdoch-s-takeover-offer</slug>
  <tweetbacks-updated-at type="datetime">2009-04-29T23:26:57+01:00</tweetbacks-updated-at>
  <unpublished-at type="datetime" nil="true"></unpublished-at>
  <updated-at type="datetime">2009-10-13T08:40:48+01:00</updated-at>
  <views-count type="integer">467</views-count>
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