27054 0 3 econsultancy_xml <p>There is a major <strong>mountain-sized slab of irony</strong> here. Forbes makes these observations yet undertakes some dangerous activities itself, such as:</p> <blockquote> <p>a) forcing the user to wait for 20 seconds to read the article by displaying the following dangerous full-page interstitial ad…</p> </blockquote> <p> <img alt="Forbes makes readers wait, and wait, and wait..." height="371" src="http://e-consultancy.lemonfoundation.com/screenshots/forbes%20advertising%20disaster.jpg" width="480" /> </p> <blockquote> <p>And, b) displaying <strong>that same sucky ad</strong>, in the same interruptive format, after the fourth ‘activity’ (<em>the article is split across 10 pages, for reasons best known to the publisher – probably something to do with page impressions</em>).</p> </blockquote> <p>There is a 'skip this ad' link but I didn't immediately see it, since it wasn't displayed within the body of the ad, as per the recommendations set out by the IAB (<a href="http://www.iabuk.net/richmediaroadshow/media/pdfs/IAB%20Rich%20Media%20Standards.pdf">see IAB Rich Media Standards for more - PDF file</a>). Not that the 'skip' link remotely justifies this sort of rubbish format.</p> <p> <strong>So what are the 10 most dangerous online activities, according to Forbes?</strong> </p> <blockquote> <p>1. Clicking on e-mail attachments from unknown senders </p> <p>2. Installing unauthorized applications </p> <p>3. Turning off or disabling automated security tools </p> <p>4. Opening HTML or plain-text messages from unknown senders </p> <p>5. Surfing gambling, porn or other dicey sites </p> <p>6. Giving out passwords, tokens or smart cards </p> <p>7. Random surfing of unknown, untrusted Web sites </p> <p>8. Using any old Wi-Fi network </p> <p>9. Filling out Web scripts, forms or registration pages </p> <p>10. Participating in chat rooms or social networking sites</p> </blockquote> <p>Those tolerant of intrusive ads can read the full article <a href="http://www.forbes.com/entrepreneurs/2006/10/25/microsoft-mozilla-malware-ent-tech-cx_sb_1025smallbizresource.html">here</a>.</p> <p>Look out for my soon-to-be-published article on the top 10 most deadly mistakes made by website owners (<em>clue: mainly this is about dumping on the user experience from 40,000 ft</em>).</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>There is a major <Emphasis>mountain-sized slab of irony</Emphasis> here. Forbes makes these observations yet undertakes some dangerous activities itself, such as:</Paragraph> <Block> <Paragraph>a) forcing the user to wait for 20 seconds to read the article by displaying the following dangerous full-page interstitial ad…</Paragraph> </Block> <Paragraph Align="Center"> <Image Align="Middle" AlternateText="Forbes makes readers wait, and wait, and wait..." Source="http://e-consultancy.lemonfoundation.com/screenshots/forbes%20advertising%20disaster.jpg" Width="480" Height="371"> </Image> </Paragraph> <Block> <Paragraph>And, b) displaying <Emphasis>that same sucky ad</Emphasis>, in the same interruptive format, after the fourth ‘activity’ (<Quote>the article is split across 10 pages, for reasons best known to the publisher – probably something to do with page impressions</Quote>).</Paragraph> </Block> <Paragraph>There is a 'skip this ad' link but I didn't immediately see it, since it wasn't displayed within the body of the ad, as per the recommendations set out by the IAB (<Link URL="http://www.iabuk.net/richmediaroadshow/media/pdfs/IAB%20Rich%20Media%20Standards.pdf" Window="New">see IAB Rich Media Standards for more - PDF file</Link>). Not that the 'skip' link remotely justifies this sort of rubbish format.</Paragraph> <Paragraph> <Emphasis>So what are the 10 most dangerous online activities, according to Forbes?</Emphasis> </Paragraph> <Block> <Paragraph>1. Clicking on e-mail attachments from unknown senders </Paragraph> <Paragraph>2. Installing unauthorized applications </Paragraph> <Paragraph>3. Turning off or disabling automated security tools </Paragraph> <Paragraph>4. Opening HTML or plain-text messages from unknown senders </Paragraph> <Paragraph>5. Surfing gambling, porn or other dicey sites </Paragraph> <Paragraph>6. Giving out passwords, tokens or smart cards </Paragraph> <Paragraph>7. Random surfing of unknown, untrusted Web sites </Paragraph> <Paragraph>8. Using any old Wi-Fi network </Paragraph> <Paragraph>9. Filling out Web scripts, forms or registration pages </Paragraph> <Paragraph>10. Participating in chat rooms or social networking sites</Paragraph> </Block> <Paragraph>Those tolerant of intrusive ads can read the full article <Link URL="http://www.forbes.com/entrepreneurs/2006/10/25/microsoft-mozilla-malware-ent-tech-cx_sb_1025smallbizresource.html" Window="New">here</Link>.</Paragraph> <Paragraph>Look out for my soon-to-be-published article on the top 10 most deadly mistakes made by website owners (<Quote>clue: mainly this is about dumping on the user experience from 40,000 ft</Quote>).</Paragraph> </FormattedContent> 2006-10-26T13:54:00+01:00 0 1 econsultancy_xml <p> <strong>In a somewhat sensationalist article called ‘The 10 Most Dangerous Online Activities’ Forbes outlines – yup, you guessed it – the 10 things people should be wary of when online.</strong> </p> <p>Most of these activities are obvious no-go areas, though one or two amount to madness. Such as “using Linkedin”. I’m not kidding, folks. Be scared, be very scared...</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>In a somewhat sensationalist article called ‘The 10 Most Dangerous Online Activities’ Forbes outlines – yup, you guessed it – the 10 things people should be wary of when online.</Emphasis> </Paragraph> <Paragraph>Most of these activities are obvious no-go areas, though one or two amount to madness. Such as “using Linkedin”. I’m not kidding, folks. Be scared, be very scared...</Paragraph> </FormattedContent> false 426 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 361983 Irony shocker as Forbes lists ‘10 most dangerous online activities’ false 2006-10-26T13:54:00+01:00 irony-shocker-as-forbes-lists-10-most-dangerous-online-activities 2009-04-28T22:36:28+01:00 2009-10-13T08:41:07+01:00 657