42244
21
1
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<p>This was the message some customers saw on the site, only two minutes to wait this time: </p>
<p><img alt="Next sale queue message" height="239" src="http://farm3.static.flickr.com/2465/3745198187_690fb69b55_o.jpg" width="448" /></p>
<p>Naturally, being asked to queue to enter a website didn't go down well with some potential customers. Here are a few comments from <a href="http://twitter.com/#search?q=next%20sale%20queue">Twitter</a>, and <a href="http://www.retail-week.com/multichannel/online-retail/next-refines-online-search-to-lift-sale-site/5004292.article">Retail Week,</a> on the subject: </p>
<blockquote>
<p>Just logged onto the Next sale website and was told I was in a queue for 15 minutes just to get on the site!!! I don't think so.</p>
</blockquote>
<blockquote>
<p>Had an invite to Next's online VIP sale - as in, "get in first!" - Great. I want stuff, but the website has practically crashed. Useless.</p>
</blockquote>
<blockquote>
<p>I had to <strong>queue</strong> online for the <strong>next</strong> <strong>sale</strong>!! What the hell is going on?? On-line queues!!!</p>
</blockquote>
<blockquote>
<p>What a joke- the site CRASHED!! The call centre is swamped. We are sat here trying to spend money
in a recession; I am going to take my hard earnt to a deserving retailer. Previous Next sale spend £1453 this time NIL! </p>
</blockquote>
<blockquote>
</blockquote>
<p>Judging by other comments, it seems <strong>people were asked to queue for up to 20 minutes to get into the sale website</strong>, which is totally unacceptable, and I imagine, as the last comment suggests, Next lost a few sales as a result. </p>
<p><a href="http://econsultancy.com/blog/2989-debenhams-website-cracks-under-the-strain">Debenhams experienced similar problems</a> when it launched a sale before Christmas, with the whole website crashing. As a result, <a href="http://econsultancy.com/blog/3002-debenhams-crash-provides-a-bonus-for-competitors">a lot of the traffic went to competitors</a> like M&S and John Lewis. </p>
<p>Having run plenty of sales before, <strong>Next should have been able to anticipate the extra traffic</strong> its website would attract and take steps to cope with the extra demand on its servers. Asking potential customers to queue is not the answer.</p>
<p>This was the message some customers saw on the site, only two minutes to wait this time: </p>
<p><img src="http://farm3.static.flickr.com/2465/3745198187_690fb69b55_o.jpg" alt="Next sale queue message" width="448" height="239" /></p>
<p>Naturally, being asked to queue to enter a website didn't go down well with some potential customers. Here are a few comments from <a href="http://twitter.com/#search?q=next%20sale%20queue">Twitter</a>, and <a href="http://www.retail-week.com/multichannel/online-retail/next-refines-online-search-to-lift-sale-site/5004292.article">Retail Week,</a> on the subject: </p>
<blockquote>
<p>Just logged onto the Next sale website and was told I was in a queue for 15 minutes just to get on the site!!! I don't think so.</p>
</blockquote>
<blockquote>
<p>Had an invite to Next's online VIP sale - as in, "get in first!" - Great. I want stuff, but the website has practically crashed. Useless.</p>
</blockquote>
<blockquote>
<p><span class="status-body"><span id="msgtxt2704712921" class="msgtxt en">I had to <strong>queue</strong> online for the <strong>next</strong> <strong>sale</strong>!! What the hell is going on?? On-line queues!!!</span></span></p>
</blockquote>
<blockquote>
<p>What a joke- the site CRASHED!! The call centre is swamped. We are sat here trying to spend money
in a recession; I am going to take my hard earnt to a deserving retailer. Previous Next sale spend £1453 this time NIL! </p>
</blockquote>
<blockquote>
</blockquote>
<p>Judging by other comments, it seems <strong>people were asked to queue for up to 20 minutes to get into the sale website</strong>, which is totally unacceptable, and I imagine, as the last comment suggests, Next lost a few sales as a result. </p>
<p><a href="http://econsultancy.com/blog/2989-debenhams-website-cracks-under-the-strain">Debenhams experienced similar problems</a> when it launched a sale before Christmas, with the whole website crashing. As a result, <a href="http://econsultancy.com/blog/3002-debenhams-crash-provides-a-bonus-for-competitors">a lot of the traffic went to competitors</a> like M&S and John Lewis. </p>
<p>Having run plenty of sales before, <strong>Next should have been able to anticipate the extra traffic</strong> its website would attract and take steps to cope with the extra demand on its servers. Asking potential customers to queue is not the answer.</p>
2009-07-22T12:46:16+01:00
19
1
html
<p><strong>Next held a sale over the weekend, but it seems that its website wasn't properly prepared for the extra traffic, and many customers were asked to queue to enter the website. </strong></p>
<p>I tried to access the <a href="http://www.next.co.uk/sale/">Next sale</a> a number of times on Saturday morning, and was asked to wait for up to six minutes on various occasions, while for others it was up to 20 minutes. Not good...</p>
<p><strong>Next held a sale over the weekend, but it seems that its website wasn't properly prepared for the extra traffic, and many customers were asked to queue to enter the website. </strong></p>
<p>I tried to access the <a href="http://www.next.co.uk/sale/">Next sale</a> a number of times on Saturday morning, and was asked to wait for up to six minutes on various occasions, while for others it was up to 20 minutes. Not good...</p>
false
4271
<p>Refer also to Econsultancy's <strong><a href="http://econsultancy.com/reports/user-experience-buyers-guide">User Experience Buyer's Guide</a></strong> and <strong><a href="http://econsultancy.com/reports/effective-web-design-best-practice-guide">Effective Web Design Guide</a></strong> for more information about best practice in these areas.</p>
<p>Refer also to Econsultancy's <strong><a href="http://econsultancy.com/reports/user-experience-buyers-guide">User Experience Buyer's Guide</a></strong> and <strong><a href="http://econsultancy.com/reports/effective-web-design-best-practice-guide">Effective Web Design Guide</a></strong> for more information about best practice in these areas.</p>
Next website can't handle sales traffic
false
2009-07-22T12:51:00+01:00
next-website-can-t-handle-sales-traffic
2009-10-13T10:25:55+01:00
3619