6683 0 3 econsultancy_xml <p>The round also included Allen &amp; Company, Tudor Investment Corporation, Capital Research and Management, Lachlan Murdoch and financier Vivi Nevo, as well as follow-on investments from Index Ventures and Battery Ventures.</p> <p> <a href="http://www.wpp.com">WPP</a> boss Sir Martin Sorrell <a href="/blog/334-wpp-s-martin-sorrell-on-google-china-and-the-internet">told e-consultancy</a> earlier this month that it had put money into the venture – one of a string of investments the ad giant has made in the online space this year.</p> <p> <a href="http://www.google.co.uk">Google</a> is also believed to have been interested in taking a stake in the firm, but to have pulled out over price.</p> <p> <a href="http://www.spotrunner.com/pr/materials/PR_20061030.pdf">Spot Runner</a> said it plans to use the new funds to refine its ad solutions for local TV channels, as well as to add support for web-based TV and video platforms. </p> <p>Nick Grouf, president and CEO of Spot Runner, said: “<em>We look forward to creating more opportunities for media companies to increase the value of their ad inventory and for ad agencies to target more effectively by creating more efficiencies in the ad buying process.</em>”<br /></p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The round also included Allen &amp; Company, Tudor Investment Corporation, Capital Research and Management, Lachlan Murdoch and financier Vivi Nevo, as well as follow-on investments from Index Ventures and Battery Ventures.</Paragraph> <Paragraph> <Link URL="http://www.wpp.com" Window="New">WPP</Link> boss Sir Martin Sorrell <Link URL="/blog/334-wpp-s-martin-sorrell-on-google-china-and-the-internet" Window="New">told e-consultancy</Link> earlier this month that it had put money into the venture – one of a string of investments the ad giant has made in the online space this year.</Paragraph> <Paragraph> <Link URL="http://www.google.co.uk" Window="New">Google</Link> is also believed to have been interested in taking a stake in the firm, but to have pulled out over price.</Paragraph> <Paragraph> <Link URL="http://www.spotrunner.com/pr/materials/PR_20061030.pdf" Window="New">Spot Runner</Link> said it plans to use the new funds to refine its ad solutions for local TV channels, as well as to add support for web-based TV and video platforms. </Paragraph> <Paragraph>Nick Grouf, president and CEO of Spot Runner, said: “<Quote>We look forward to creating more opportunities for media companies to increase the value of their ad inventory and for ad agencies to target more effectively by creating more efficiencies in the ad buying process.</Quote>”<LineBreak /></Paragraph> </FormattedContent> 2006-10-30T08:09:00+00:00 0 1 econsultancy_xml <p> <strong>Web-based ad agency Spot Runner has confirmed it has gained a new round of funding from WPP, CBS, Interpublic and other major media groups.</strong> </p> <p> <a href="http://www.spotrunner.com">The firm</a>, whose site enables small companies to create and place ads on local TV stations, said it had received $40m to expand into new forms of media, including online video, video-on-demand and IPTV.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Web-based ad agency Spot Runner has confirmed it has gained a new round of funding from WPP, CBS, Interpublic and other major media groups.</Emphasis> </Paragraph> <Paragraph> <Link URL="http://www.spotrunner.com" Window="New">The firm</Link>, whose site enables small companies to create and place ads on local TV stations, said it had received $40m to expand into new forms of media, including online video, video-on-demand and IPTV.</Paragraph> </FormattedContent> false 432 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 361994 Self-service ad agency gets WPP financing false 2006-10-30T08:09:00+00:00 self-service-ad-agency-gets-wpp-financing 2009-04-28T22:36:34+01:00 2009-10-13T08:41:18+01:00 289