70427
0
1
html
<p>All major online ad formats experienced
year-over-year revenue losses. Paid search advertising was least affected, display spending shrunk 12%, while classifieds lost 17%. </p>
<p>Ad sales
declined across the board for all major online publishers, frequently in the double digits. Google, with low single-digit growth, was the sole exceptions. The biggest loser was
Monster.com - its 31% declineattributable both the to gasping job market as well as lagging classifieds demand. AOL was also singled out as one of the hardest-hit publishers.</p>
<p>"We think the industry will continue to see losses in
the third and fourth quarters, but the growth rates – or the loss rates, if you
will – will eventually begin to improve. However, we also believe the industry
may have to wait until mid-2010 until it sees real growth again," said
IDC's Karsten Weide, program director, Digital Media and Entertainment. </p>
<p>The complete study, <em>Worldwide and U.S. Internet Ad Spend Report
2Q09<em>,</em></em><strong> </strong>has not yet been released.<em><br /></em></p>
<p>All major online ad formats experienced
year-over-year revenue losses. Paid search advertising was least affected, display spending shrunk 12%, while classifieds lost 17%. </p>
<p>Ad sales
declined across the board for all major online publishers, frequently in the double digits. Google, with low single-digit growth, was the sole exceptions. The biggest loser was
Monster.com - its 31% declineattributable both the to gasping job market as well as lagging classifieds demand. AOL was also singled out as one of the hardest-hit publishers.</p>
<p>"We think the industry will continue to see losses in
the third and fourth quarters, but the growth rates – or the loss rates, if you
will – will eventually begin to improve. However, we also believe the industry
may have to wait until mid-2010 until it sees real growth again," said
IDC's Karsten Weide, program director, Digital Media and Entertainment. </p>
<p>The complete study, <em>Worldwide and U.S. Internet Ad Spend Report
2Q09<em>,</em></em><strong> </strong>has not yet been released.<em><br /></em></p>
2009-08-05T20:58:29+01:00
0
1
html
<p><strong>For the second consecutive quarter, online ad spending has been in decline: 5% in Q3 of this year, according to IDC. The company forecast continaul shrinkage in spend for the rest of the calendar year, saying we may have to wait until mid-2010 for a meaningful recovery in online media buying in search, display, and classified advertising.</strong></p>
<p>Global online spending shrunk this past quarter to $13.9 billion, versus $14.7 billion in the same year-ago period. Only the Asia/Pacific region and Japan saw slight spending gains.</p>
<p><strong>For the second consecutive quarter, online ad spending has been in decline: 5% in Q3 of this year, according to IDC. The company forecast continaul shrinkage in spend for the rest of the calendar year, saying we may have to wait until mid-2010 for a meaningful recovery in online media buying in search, display, and classified advertising.</strong></p>
<p>Global online spending shrunk this past quarter to $13.9 billion, versus $14.7 billion in the same year-ago period. Only the Asia/Pacific region and Japan saw slight spending gains.</p>
false
4367
<p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p>
<p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p>
Global online ad spending still in decline
false
2009-08-05T20:59:54+01:00
global-online-ad-spending-still-in-decline
2009-10-13T10:28:10+01:00
1254