6683 1 3 econsultancy_xml <blockquote> <p> <strong>1. Neglecting promotion and seeding</strong> <br />Utilise mailing lists, press releases, forums and invest in banner impressions or PPC.</p> <p> <strong>2. Failing to create an incentive for users to pass it along</strong> <br />Make the content itself good/funny – according to AzACreations, 88% of web users say they have forwarded on jokes or cartoons.</p> <p> <strong>3. Failing to capitalise on a campaign that proves successful</strong> <br />If your campaign starts to take off, ask yourself whether you can get any further publicity, further monetise incoming traffic or use it to generate leads.</p> <p> <strong>4. Trying to copy a popular viral campaign when it doesn’t fit your aims</strong> <br />If a campaign isn’t suited for you, you will end up with something that’s out of synch with your brand.</p> <p> <strong>5. Failing to integrate viral campaigns with other marketing efforts</strong> <br />Implement the concept of viral marketing to other campaign processes, and test out different types of viral campaigns.</p> <p> <strong>6. Using a sledgehammer rather than a fine scalpel</strong> <br />Simple ideas, such as email signatures, often produce better results.</p> <p> <strong>7. Failing to understand the SEO value of viral marketing</strong> <br />Try designing viral pieces around your important keywords, and provide users with easy means to link to your application or site.</p> <p> <strong>8. Forgetting to ask the user to take action</strong> <br />Encourage them to submit an email or sign up for a newsletter, as well as adding the application to their website or blog.</p> <p> <strong>9. Not making it easy enough for users to forward content</strong> <br />Use send to friend forms, single button clicks etc.</p> <p> <strong>10.  Confusing your marketing message with ‘the hook’ that will attract users</strong> <br />Don’t be too self promoting.</p> </blockquote> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Block> <Paragraph> <Emphasis>1. Neglecting promotion and seeding</Emphasis> <LineBreak />Utilise mailing lists, press releases, forums and invest in banner impressions or PPC.</Paragraph> <Paragraph> <Emphasis>2. Failing to create an incentive for users to pass it along</Emphasis> <LineBreak />Make the content itself good/funny – according to AzACreations, 88% of web users say they have forwarded on jokes or cartoons.</Paragraph> <Paragraph> <Emphasis>3. Failing to capitalise on a campaign that proves successful</Emphasis> <LineBreak />If your campaign starts to take off, ask yourself whether you can get any further publicity, further monetise incoming traffic or use it to generate leads.</Paragraph> <Paragraph> <Emphasis>4. Trying to copy a popular viral campaign when it doesn’t fit your aims</Emphasis> <LineBreak />If a campaign isn’t suited for you, you will end up with something that’s out of synch with your brand.</Paragraph> <Paragraph> <Emphasis>5. Failing to integrate viral campaigns with other marketing efforts</Emphasis> <LineBreak />Implement the concept of viral marketing to other campaign processes, and test out different types of viral campaigns.</Paragraph> <Paragraph> <Emphasis>6. Using a sledgehammer rather than a fine scalpel</Emphasis> <LineBreak />Simple ideas, such as email signatures, often produce better results.</Paragraph> <Paragraph> <Emphasis>7. Failing to understand the SEO value of viral marketing</Emphasis> <LineBreak />Try designing viral pieces around your important keywords, and provide users with easy means to link to your application or site.</Paragraph> <Paragraph> <Emphasis>8. Forgetting to ask the user to take action</Emphasis> <LineBreak />Encourage them to submit an email or sign up for a newsletter, as well as adding the application to their website or blog.</Paragraph> <Paragraph> <Emphasis>9. Not making it easy enough for users to forward content</Emphasis> <LineBreak />Use send to friend forms, single button clicks etc.</Paragraph> <Paragraph> <Emphasis>10.  Confusing your marketing message with ‘the hook’ that will attract users</Emphasis> <LineBreak />Don’t be too self promoting.</Paragraph> </Block> </FormattedContent> 2006-10-31T10:29:00+00:00 1 1 econsultancy_xml <p> <strong>Entertainment marketing outfit <a href="http://www.azacreations.com/">AzACreations</a> has come out with a ‘How To’ guide on advergaming – not a new area but one in which campaigns still see widely varying degrees of success.</strong> </p> <p>The report provides some useful tips on how to make the games themselves grab users’ attention. These include: setting targets for players, clear rules, allowing feedback, and enabling in-game characters to grow and develop.</p> <p>It also offers <strong>ten reasons why viral campaigns fail</strong>, which we'll list after the jump...</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Entertainment marketing outfit <Link URL="http://www.azacreations.com/" Window="New">AzACreations</Link> has come out with a ‘How To’ guide on advergaming – not a new area but one in which campaigns still see widely varying degrees of success.</Emphasis> </Paragraph> <Paragraph>The report provides some useful tips on how to make the games themselves grab users’ attention. These include: setting targets for players, clear rules, allowing feedback, and enabling in-game characters to grow and develop.</Paragraph> <Paragraph>It also offers <Emphasis>ten reasons why viral campaigns fail</Emphasis>, which we'll list after the jump...</Paragraph> </FormattedContent> false 438 362010 Top ten viral marketing mistakes false 2006-10-31T11:08:00+00:00 top-ten-viral-marketing-mistakes 2009-04-30T01:39:29+01:00 2009-04-30T01:39:29+01:00 2453