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<p>Once activated the AR function works via a new button on the top right of the screen, labelled 'Monocle'. Click it to access a camera plus overlay that features restaurants, bars and other markers. You rotate your phone to reveal the markers on the screen, to help you navigate towards them.</p>
<p>Although this is a first stab at AR for Yelp the app works well. A screenshot shows a marker for Yo Sushi right next to my local Yo Sushi branch. </p>
<p><img alt="Yelp embeds augmented reality into iPhone app" height="480" src="http://posterous.com/getfile/files.posterous.com/chrislake/ItU029HGKsCQrcy2SxGWEEoruVk5LCgyFRs5Xh10WREK5ulBeDuMIYVznfEl/photo.jpg" style="vertical-align: middle;" width="320" /></p>
<p>You can also check out the video below to see how it works: </p>
<p>
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<p>The Yelp app is available for download from the App Store for free. </p>
<p>Once activated the AR function works via a new button on the top right of the screen, labelled 'Monocle'. Click it to access a camera plus overlay that features restaurants, bars and other markers. You rotate your phone to reveal the markers on the screen, to help you navigate towards them.</p>
<p>Although this is a first stab at AR for Yelp the app works well. A screenshot shows a marker for Yo Sushi right next to my local Yo Sushi branch. </p>
<p><img style="vertical-align: middle;" src="http://posterous.com/getfile/files.posterous.com/chrislake/ItU029HGKsCQrcy2SxGWEEoruVk5LCgyFRs5Xh10WREK5ulBeDuMIYVznfEl/photo.jpg" alt="Yelp embeds augmented reality into iPhone app" width="320" height="480" /></p>
<p>You can also check out the video below to see how it works: </p>
<p>
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<p>The Yelp app is available for download from the App Store for free. </p>
2009-09-08T17:46:23+01:00
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<p><strong>Yelp's has cunningly added augmented reality functionality as a hidden feature in its existing iPhone app, for iPhone 3Gs users. </strong></p>
<p>The Easter egg can be unearthed by simply shaking the app a few times (actually, to the amusement of my colleagues, I shook my phone for about five minutes before it decided to work). It's only available for the newer version of the iPhone because it needs to use the compass. </p>
<p><strong>Yelp's has cunningly added augmented reality functionality as a hidden feature in its existing iPhone app, for iPhone 3Gs users. </strong></p>
<p>The Easter egg can be unearthed by simply shaking the app a few times (actually, to the amusement of my colleagues, I shook my phone for about five minutes before it decided to work). It's only available for the newer version of the iPhone because it needs to use the compass. </p>
false
4572
<p>Econsultancy has published a <strong><a href="http://econsultancy.com/reports/mobile-marketing-buyers-guide">Mobile Marketing Buyer's Guide</a></strong> which is aimed at those who are investigating the market for mobile marketing platforms, with profiles of 14 leading suppliers and an analysis of market trends. See also our <strong><a href="http://econsultancy.com/reports/mobile-statistics">Mobile Statistics Compendium</a></strong> for data, facts and charts relating to mobile.</p>
<p>Econsultancy has published a <strong><a href="http://econsultancy.com/reports/mobile-marketing-buyers-guide">Mobile Marketing Buyer's Guide</a></strong> which is aimed at those who are investigating the market for mobile marketing platforms, with profiles of 14 leading suppliers and an analysis of market trends. See also our <strong><a href="http://econsultancy.com/reports/mobile-statistics">Mobile Statistics Compendium</a></strong> for data, facts and charts relating to mobile.</p>
Yelp embeds augmented reality into iPhone app
false
2009-09-08T17:46:32+01:00
yelp-embeds-augmented-reality-into-iphone-app
2009-10-13T10:32:07+01:00
2943