7526 0 3 econsultancy_xml Group members chained themselves to the top of the tower in order to <a href="http://moblog.co.uk/blogs.php?show=9068" title="send pictures and video from the high-wire broadcast outpost">send pictures and video from the high-wire broadcast outpost</a> directly to the web, treating browsers to several camera phone snaps and video progress updates.<br /><br />The dispatches were viewed over 5,000 times during the first day of the incursion and the protesters were said to be still occupying their perch Friday morning.<br /><br /><blockquote><p><em>"For campaigns that rely on transmitting messages or information in real time, a moblog gives not only that ability, but also for discourse to take place around that message or action as it's happening," Alfie Dennen of </em><a href="http://www.moblog.co.uk/" title="moblog.co.uk">moblog.co.uk</a><em>, which powers the site, </em>told E-consultancy.<br /><br /><em>"The discourse using comments is phenomenal, with Didcot residents commenting and discussing this protest alongside moderates and more extreme environmentalists - Greenpeace have created conversation where before there was none."</em></p></blockquote><p>It is the first time the environmental pressure group has used the moblog since its debut in July, when it <a href="http://moblog.co.uk/tag/illegal%20logging" title="documented its occupation">chronicled its occupation</a> of London's Admirality Arch in another action.<br /></p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">Group members chained themselves to the top of the tower in order to <Link URL="http://moblog.co.uk/blogs.php?show=9068" Title="send pictures and video from the high-wire broadcast outpost" Window="New">send pictures and video from the high-wire broadcast outpost</Link> directly to the web, treating browsers to several camera phone snaps and video progress updates.<LineBreak /><LineBreak />The dispatches were viewed over 5,000 times during the first day of the incursion and the protesters were said to be still occupying their perch Friday morning.<LineBreak /><LineBreak /><Block><Paragraph><Quote>"For campaigns that rely on transmitting messages or information in real time, a moblog gives not only that ability, but also for discourse to take place around that message or action as it's happening," Alfie Dennen of </Quote><Link URL="http://www.moblog.co.uk/" Title="moblog.co.uk" Window="New">moblog.co.uk</Link><Quote>, which powers the site, </Quote>told E-consultancy.<LineBreak /><LineBreak /><Quote>"The discourse using comments is phenomenal, with Didcot residents commenting and discussing this protest alongside moderates and more extreme environmentalists - Greenpeace have created conversation where before there was none."</Quote></Paragraph></Block><Paragraph>It is the first time the environmental pressure group has used the moblog since its debut in July, when it <Link URL="http://moblog.co.uk/tag/illegal%20logging" Title="documented its occupation" Window="New">chronicled its occupation</Link> of London's Admirality Arch in another action.<LineBreak /></Paragraph></FormattedContent> 2006-11-03T11:31:00+00:00 0 1 econsultancy_xml <p> <strong>Greenpeace protesters gave web users a bird's eye view of their latest online communications campaign when they used a moblog to capture an effort to shut down a power station in Oxfordshire.</strong> <br /> <br />Environmental campaigners stopped the flow of coal into the facility at Didcot before dawn on Thursday, then scaled a 600ft chimney in protest against the use of coal-fired stations.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Greenpeace protesters gave web users a bird's eye view of their latest online communications campaign when they used a moblog to capture an effort to shut down a power station in Oxfordshire.</Emphasis> <LineBreak /> <LineBreak />Environmental campaigners stopped the flow of coal into the facility at Didcot before dawn on Thursday, then scaled a 600ft chimney in protest against the use of coal-fired stations.</Paragraph> </FormattedContent> false 463 <p>For background on online PR and social media more generally, It's worth reading our (free to registered users) <strong><a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a></strong> (June 2009). Econsultancy has also published <strong><a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a></strong>, which you can adapt and use for your own projects. For innovation in this space, download our <strong><a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a></strong>.</p> <p>For background on online PR and social media more generally, It's worth reading our (free to registered users) <strong><a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a></strong> (June 2009). Econsultancy has also published <strong><a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a></strong>, which you can adapt and use for your own projects. For innovation in this space, download our <strong><a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a></strong>.</p> 362049 Greenpeace delivers campaign message by moblog false 2006-11-03T17:11:00+00:00 greenpeace-delivers-campaign-message-by-moblog 2009-04-28T22:37:06+01:00 2009-10-13T08:42:29+01:00 311