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<p><img alt="" height="302" src="http://farm4.static.flickr.com/3459/3937069965_706227c4fd.jpg" width="450" /></p>
<p>It might be because The Times (UK) is always <a href="http://www.guardian.co.uk/media/table/2009/sep/11/abcs-pressandpublishing" target="_blank">well-below </a>other London news papers in the ABCs circulation listings, so they've always got some advertising campaign going on. However the ads I spotted on the Underground recently are different.</p>
<p>Against a captivating image, the text reads that the Times (UK) has x, y and z more than their competitors. And because of that, you should "Join the Times". </p>
<p>In August 2009, the Times (UK) had a daily circulation of 576,185, according to <a href="http://www.guardian.co.uk/media/table/2009/sep/11/abcs-pressandpublishing" target="_blank">ABC figures</a>. That's down 5.97%from August 2008. </p>
<p>Murdoch wants to put a pay wall up around some of the content at the same time as it is hemorrhaging readers. Not only is the logic flawed, the money isn't right, either. Patrick Smith <a href="http://paidcontent.co.uk/article/419-why-murdochs-paywall-dream-may-be-all-about-print/" target="_blank">at paidContent</a> has more:</p>
<blockquote>
<p>Print subscribers to both Times papers already pay £22 a month, or £264 a year. That’s a good discount on the newsstand price but very few people will be happy to pay both that and an online access charge (a pdf e-edition is £90 a year).</p>
</blockquote>
<p>All of this makes me wonder: Does The Times (UK) have a unique brand? The two ads I saw don't mention anything specifically about the UK. One was about having the only oceans correspondent, and the other about how they were the first to set up a dedicated Afghanistan bureau.</p>
<p>That suggests their goal is to become the paper of record for UK readers who want to read about international news regularly. Slap a pay wall on that and you've got a newspaper going after Economist-type readers.</p>
<p>Times Online readership stats seem to support that. According <a href="http://www.comscore.com/Press_Events/Press_Releases/2009/5/U.K._Newspaper_Sites_Aattract_Visitors_from_Around_the_World" target="_blank">to comScore</a>, 60% of Times Online readers are from outside the U.K. </p>
<p>That being said, if anyone will pay for a Times Online subscription it will probably be someone in the 60% category, since they're visiting Times Online despite probably having a news outlet closer to home.</p>
<p>But is the Times brand strong enough to get enough people to sign up and turn a profit? Well, Rupert seems to think so.</p>
<p><img src="http://farm4.static.flickr.com/3459/3937069965_706227c4fd.jpg" alt="" width="450" height="302" /></p>
<p>It might be because The Times (UK) is always <a href="http://www.guardian.co.uk/media/table/2009/sep/11/abcs-pressandpublishing" target="_blank">well-below </a>other London news papers in the ABCs circulation listings, so they've always got some advertising campaign going on. However the ads I spotted on the Underground recently are different.</p>
<p>Against a captivating image, the text reads that the Times (UK) has x, y and z more than their competitors. And because of that, you should "Join the Times". </p>
<p>In August 2009, the Times (UK) had a daily circulation of 576,185, according to <a href="http://www.guardian.co.uk/media/table/2009/sep/11/abcs-pressandpublishing" target="_blank">ABC figures</a>. That's down 5.97%from August 2008. </p>
<p>Murdoch wants to put a pay wall up around some of the content at the same time as it is hemorrhaging readers. Not only is the logic flawed, the money isn't right, either. Patrick Smith <a href="http://paidcontent.co.uk/article/419-why-murdochs-paywall-dream-may-be-all-about-print/" target="_blank">at paidContent</a> has more:</p>
<blockquote>
<p>Print subscribers to both Times papers already pay £22 a month, or £264 a year. That’s a good discount on the newsstand price but very few people will be happy to pay both that and an online access charge (a pdf e-edition is £90 a year).</p>
</blockquote>
<p>All of this makes me wonder: Does The Times (UK) have a unique brand? The two ads I saw don't mention anything specifically about the UK. One was about having the only oceans correspondent, and the other about how they were the first to set up a dedicated Afghanistan bureau.</p>
<p>That suggests their goal is to become the paper of record for UK readers who want to read about international news regularly. Slap a pay wall on that and you've got a newspaper going after Economist-type readers.</p>
<p>Times Online readership stats seem to support that. According <a href="http://www.comscore.com/Press_Events/Press_Releases/2009/5/U.K._Newspaper_Sites_Aattract_Visitors_from_Around_the_World" target="_blank">to comScore</a>, 60% of Times Online readers are from outside the U.K. </p>
<p>That being said, if anyone will pay for a Times Online subscription it will probably be someone in the 60% category, since they're visiting Times Online despite probably having a news outlet closer to home.</p>
<p>But is the Times brand strong enough to get enough people to sign up and turn a profit? Well, Rupert seems to think so.</p>
2009-09-20T17:22:19+01:00
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<p><strong>With the death of the News Corporation title thelondonpaper last week, chatter about pay walls has increased. News Corp. CEO Rupert Murdoch </strong><a href="http://www.thefirstpost.co.uk/53635,news,wall-street-journal-owner-rupert-murdoch-another-brick-in-the-subscription-pay-wall" target="_blank"><strong>has already said</strong></a><strong> that most, if not all, News Corp. titles will have a pay wall in place soon enough. </strong></p>
<p>In anticipation of that, <a href="http://www.timesonline.co.uk/tol/news/" target="_blank">The Times</a> has launched an ad campaign on the Tube that promotes what they see as their unique brand of news.</p>
<p><strong>With the death of the News Corporation title thelondonpaper last week, chatter about pay walls has increased. News Corp. CEO Rupert Murdoch </strong><a href="http://www.thefirstpost.co.uk/53635,news,wall-street-journal-owner-rupert-murdoch-another-brick-in-the-subscription-pay-wall" target="_blank"><strong>has already said</strong></a><strong> that most, if not all, News Corp. titles will have a pay wall in place soon enough. </strong></p>
<p>In anticipation of that, <a href="http://www.timesonline.co.uk/tol/news/" target="_blank">The Times</a> has launched an ad campaign on the Tube that promotes what they see as their unique brand of news.</p>
false
4645
<p>Those interested in web analytics should read the <strong><a href="http://econsultancy.com/reports/online-measurement-and-strategy-report">Online Measurement and Strategy Report</a></strong> published by Econsultancy. The report contains valuable insights into how companies are using both paid-for and free analytics tools.</p>
<p>Those interested in web analytics should read the <strong><a href="http://econsultancy.com/reports/online-measurement-and-strategy-report">Online Measurement and Strategy Report</a></strong> published by Econsultancy. The report contains valuable insights into how companies are using both paid-for and free analytics tools.</p>
With a pay wall coming, The Times promotes the brand
false
2009-09-21T10:21:00+01:00
with-a-pay-wall-coming-the-times-promotes-the-brand
2009-10-13T10:33:10+01:00
2309