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While the growth of online ad spend has slowed considerably due to the economy, that more money is now spent on online ads than television in the UK is something many believed to be inevitable. Consumers are online and advertisers have a seemingly unlimited number of ways to reach out and interact with them via the internet. So it's no surprise that so much money has flowed to digital. That said, the IAB's numbers make it clear that not all online ads are created equal. 60% of all online ad spend in the first half of 2009 went to search, which now tops £1bn. Online classifieds, which reaped a more modest £385, is one of the few areas still experiencing rapid, double-digit growth. The weakling of online advertising: display ads. Spending on them fell by 5.2%. In the final analysis, the economic downturn is probably at least partially responsible for propelling online ad spend higher than television ad spend so soon. But the long-term trend was hardly in doubt and this milestone would have been achieved regardless. The big questions now: <ul> <li>How far can online advertising go?</li> <li>What areas of online advertising will provide the greatest opportunity for rapid growth going forward?</li> <li>When the economy recovers, how strong will television ad spending bounce back?</li> </ul> These are interesting times for advertisers, agencies and publishers/media companies. While internet advertising has achieved a significant milestone, I think everyone would agree that things are just getting started. Photo credit: <a href="http://www.flickr.com/people/angelrravelor/">(A3R) angelrravelor (A3R)</a> via Flickr.

While the growth of online ad spend has slowed considerably due to the economy, that more money is now spent on online ads than television in the UK is something many believed to be inevitable. Consumers are online and advertisers have a seemingly unlimited number of ways to reach out and interact with them via the internet. So it's no surprise that so much money has flowed to digital. That said, the IAB's numbers make it clear that not all online ads are created equal. 60% of all online ad spend in the first half of 2009 went to search, which now tops £1bn. Online classifieds, which reaped a more modest £385, is one of the few areas still experiencing rapid, double-digit growth. The weakling of online advertising: display ads. Spending on them fell by 5.2%. In the final analysis, the economic downturn is probably at least partially responsible for propelling online ad spend higher than television ad spend so soon. But the long-term trend was hardly in doubt and this milestone would have been achieved regardless. The big questions now: <ul> <li>How far can online advertising go?</li> <li>What areas of online advertising will provide the greatest opportunity for rapid growth going forward?</li> <li>When the economy recovers, how strong will television ad spending bounce back?</li> </ul> These are interesting times for advertisers, agencies and publishers/media companies. While internet advertising has achieved a significant milestone, I think everyone would agree that things are just getting started. Photo credit: <a href="http://www.flickr.com/people/angelrravelor/">(A3R) angelrravelor (A3R)</a> via Flickr.

2009-09-30T00:35:02+01:00

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<img alt="" height="131" src="http://farm1.static.flickr.com/107/314306023_153ac3b38b_m.jpg" style="margin-left: 5px; margin-right: 5px; float: right;" width="175" />The economy may not be great, but the internet isn't complaining. In fact, the economy has likely helped internet advertising achieve a significant milestone in the UK. <a href="http://www.reuters.com/article/internetNews/idUSTRE58S4IL20090929">According to</a> the Internet Advertising Bureau (IAB), internet ad spend surpassed television ad spend for the first time ever anywhere in the world. Total spending on internet ads in the UK hit £1.75bn in the first two quarters of the year, a 4.6% year-over-year gain. That's good enough to account for almost 24% of all ad spending. Television, on the other hand, now accounts for just 21.9% of ad spend following a painful 16.1% year-over-year decline.

<img style="margin-left: 5px; margin-right: 5px; float: right;" src="http://farm1.static.flickr.com/107/314306023_153ac3b38b_m.jpg" alt="" width="175" height="131" />The economy may not be great, but the internet isn't complaining. In fact, the economy has likely helped internet advertising achieve a significant milestone in the UK. <a href="http://www.reuters.com/article/internetNews/idUSTRE58S4IL20090929">According to</a> the Internet Advertising Bureau (IAB), internet ad spend surpassed television ad spend for the first time ever anywhere in the world. Total spending on internet ads in the UK hit £1.75bn in the first two quarters of the year, a 4.6% year-over-year gain. That's good enough to account for almost 24% of all ad spending. Television, on the other hand, now accounts for just 21.9% of ad spend following a painful 16.1% year-over-year decline.

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<div style=""> Econsultancy recently published an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertisers Survey Report</a>, which found that 72% of advertisers expect online display spending to go up in the next year compared to only 10% who say it will decrease. Our <a href="http://econsultancy.com/reports/paid-search-agencies-buyers-guide">Paid Search Agencies Buyer's Guide</a> contains a forecast for UK paid search spending in 2009. We have also produced a series of <a href="http://econsultancy.com/reports/display-advertising-digital-marketing-template-files">Digital Marketing Template Files</a> which include a campaign forecast document and media plans for brand and direct response campaigns. </div>

<div style="color: #000000; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 10px; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; background-position: initial initial; margin: 8px;"> Econsultancy recently published an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertisers Survey Report</a>, which found that 72% of advertisers expect online display spending to go up in the next year compared to only 10% who say it will decrease. Our <a href="http://econsultancy.com/reports/paid-search-agencies-buyers-guide">Paid Search Agencies Buyer's Guide</a> contains a forecast for UK paid search spending in 2009.  We have also produced a series of <a href="http://econsultancy.com/reports/display-advertising-digital-marketing-template-files">Digital Marketing Template Files</a> which include a campaign forecast document and media plans for brand and direct response campaigns. </div>

Internet ad spend now higher than television ad spend in the UK: report false

2009-09-30T09:36:00+01:00

internet-ad-spend-now-higher-than-television-ad-spend-in-the-uk-report

2009-09-30T11:48:26+01:00

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