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<p>Such rapid growth is fuelled by the massive popularity of online video sharing sites, which have created a massive online audience for advertisers to target. Some see Google's recent acquisition of YouTube as a vote of confidence in video advertising. </p>
<p>While the growth is impressive, online video advertising still only accounts for around 2.6% of online ad spending and, though this is predicted to rise to 11.5% by 2010, other advertising techniques will continue to dominate. </p>
<p>Additionally, there are barriers to further growth in online video advertising – comparatively high production costs, as well as the problem of how to keep customer engaged with the adverts. </p>
<p>A recent study by Forrester Research showed that <a href="/blog/453-users-turned-off-by-in-stream-video-ads">80% found online advertising inserted into video content annoying</a>, and the majority of those ignored it. </p>
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<Paragraph>Such rapid growth is fuelled by the massive popularity of online video sharing sites, which have created a massive online audience for advertisers to target. Some see Google's recent acquisition of YouTube as a vote of confidence in video advertising. </Paragraph>
<Paragraph>While the growth is impressive, online video advertising still only accounts for around 2.6% of online ad spending and, though this is predicted to rise to 11.5% by 2010, other advertising techniques will continue to dominate. </Paragraph>
<Paragraph>Additionally, there are barriers to further growth in online video advertising – comparatively high production costs, as well as the problem of how to keep customer engaged with the adverts. </Paragraph>
<Paragraph>A recent study by Forrester Research showed that <Link URL="/blog/453-users-turned-off-by-in-stream-video-ads" Window="New">80% found online advertising inserted into video content annoying</Link>, and the majority of those ignored it. </Paragraph>
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2006-11-06T11:32:00+00:00
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<p>
<strong>Online video advertising is seeing rapid growth at the moment, with spending increasing by 83% from last year, according to eMarketer.</strong>
</p>
<p>
<a href="http://www.emarketer.com/Article.aspx?1004251">US online video ad spending will reach $410 million this year</a>, compared with around $74 million in 2005, says the US-based firm. Spending is predicted to rise to almost $3 billion by 2010. </p>
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<Emphasis>Online video advertising is seeing rapid growth at the moment, with spending increasing by 83% from last year, according to eMarketer.</Emphasis>
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<Paragraph>
<Link URL="http://www.emarketer.com/Article.aspx?1004251" Window="New">US online video ad spending will reach $410 million this year</Link>, compared with around $74 million in 2005, says the US-based firm. Spending is predicted to rise to almost $3 billion by 2010. </Paragraph>
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<p>For stats relating to online video, see Econsultancy's <strong><a href="http://econsultancy.com/reports/technology-adoption-statistics">Technology Adoption Statistics Compendium</a></strong>.</p>
<p>For stats relating to online video, see Econsultancy's <strong><a href="http://econsultancy.com/reports/technology-adoption-statistics">Technology Adoption Statistics Compendium</a></strong>.</p>
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Online video ad market will grow to $3 bn in 2010
false
2006-11-06T13:59:00+00:00
online-video-ad-market-will-grow-to-3-bn-in-2010
2009-04-30T00:50:45+01:00
2009-10-13T08:42:40+01:00
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