71176 3 2 html <p>SlideShare Business is designed to help its business users do two things:</p> <ul> <li>Reach people who might be interested in the information they're sharing on SlideShare.</li> <li>Generate leads.</li> </ul> <p>With AdShare, businesses can promote their SlideShare content on a pay-per-click (PPC) basis to SlideShare users who are browsing relevant/related content and, optionally, who are geographically located in a particular region. In other words, AdShare is essentially SlideShare's in-house version of AdWords. The minimum cost for clicks starts at 25 cents and ads can contain "<em>brand imagery</em>" (e.g. "<em>a thumbnail image of front slide</em>").</p> <p>But SlideShare isn't stopping at clicks. It wants to help businesses capture leads. For instance, if you've published a white paper for your product, SlideShare wants to make it easy for a reader to express interest. That's where LeadShare comes in. When enabled on a SlideShare document, LeadShare displays a form that can capture contact and other information specified by the business. Leads can be sought from users in specific geographic regions and the cost per lead starts at $1.</p> <p>Both AdShare and LeadShare seem like no-brainers for SlideShare. And they just might make sense for a lot of SlideShare's business users. After all, the opportunity to tap into SlideShare's audience is appealing. And so is the opportunity to capture leads on-site without having to drive traffic to your own website.</p> <p>It's a trend we're seeing more of: you don't necessarily need to drive traffic to your own website. You can deal direct where the users are. More companies are building robust presences <a href="http://econsultancy.com/blog/4319-1-800-flowers-com-brings-online-retail-to-facebook">on Facebook</a>, for instance, and <a href="http://www.cdixon.org/?p=1220">they're using </a>Facebook's self-serve ad platform to drive traffic to their Facebook pages and applications instead of their own websites. If SlideShare can create a similar dynamic, albeit on a much more niche level, it might have a winner on its hands.</p> <p>SlideShare Business is designed to help its business users do two things:</p> <ul> <li>Reach people who might be interested in the information they're sharing on SlideShare.</li> <li>Generate leads.</li> </ul> <p>With AdShare, businesses can promote their SlideShare content on a pay-per-click (PPC) basis to SlideShare users who are browsing relevant/related content and, optionally, who are geographically located in a particular region. In other words, AdShare is essentially SlideShare's in-house version of AdWords. The minimum cost for clicks starts at 25 cents and ads can contain "<em>brand imagery</em>" (e.g. "<em>a thumbnail image of front slide</em>").</p> <p>But SlideShare isn't stopping at clicks. It wants to help businesses capture leads. For instance, if you've published a white paper for your product, SlideShare wants to make it easy for a reader to express interest. That's where LeadShare comes in. When enabled on a SlideShare document, LeadShare displays a form that can capture contact and other information specified by the business. Leads can be sought from users in specific geographic regions and the cost per lead starts at $1.</p> <p>Both AdShare and LeadShare seem like no-brainers for SlideShare. And they just might make sense for a lot of SlideShare's business users. After all, the opportunity to tap into SlideShare's audience is appealing. And so is the opportunity to capture leads on-site without having to drive traffic to your own website.</p> <p>It's a trend we're seeing more of: you don't necessarily need to drive traffic to your own website. You can deal direct where the users are. More companies are building robust presences <a href="http://econsultancy.com/blog/4319-1-800-flowers-com-brings-online-retail-to-facebook">on Facebook</a>, for instance, and <a href="http://www.cdixon.org/?p=1220">they're using </a>Facebook's self-serve ad platform to drive traffic to their Facebook pages and applications instead of their own websites. If SlideShare can create a similar dynamic, albeit on a much more niche level, it might have a winner on its hands.</p> 2009-10-06T18:18:04+01:00 1 1 html <p><strong>SlideShare is a hub for <a href="http://econsultancy.com/blog/3982-10-superb-social-media-presentations">wickedly-awesome slideshows</a> and presentations. And that has made it a popular place for savvy marketers to publish some of their wares. </strong></p> <p>That's something SlideShare is not unaware of and like any smart startup looking to find new revenue streams, The company is looking to turn popularity with businesses into profits with a new offering called <a href="http://www.slideshare.net/business">SlideShare Business</a>.</p> <p><strong>SlideShare is a hub for <a href="http://econsultancy.com/blog/3982-10-superb-social-media-presentations">wickedly-awesome slideshows</a> and presentations. And that has made it a popular place for savvy marketers to publish some of their wares. </strong></p> <p>That's something SlideShare is not unaware of and like any smart startup looking to find new revenue streams, The company is looking to turn popularity with businesses into profits with a new offering called <a href="http://www.slideshare.net/business">SlideShare Business</a>.</p> false 4752 <p>For more information about paid search marketing, read our <strong><a href="http://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">PPC Best Practice Guide</a></strong>, and our separate buyer's guides for <strong><a href="http://econsultancy.com/reports/paid-search-agencies-buyers-guide">Paid Search Agencies</a></strong> and for <strong><a href="http://econsultancy.com/reports/ppc-bid-management-technology-buyers-guide">PPC Bid Management Technology</a></strong>.</p> <p>For more information about paid search marketing, read our <strong><a href="http://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">PPC Best Practice Guide</a></strong>, and our separate buyer's guides for <strong><a href="http://econsultancy.com/reports/paid-search-agencies-buyers-guide">Paid Search Agencies</a></strong> and for <strong><a href="http://econsultancy.com/reports/ppc-bid-management-technology-buyers-guide">PPC Bid Management Technology</a></strong>.</p> SlideShare gets into the lead gen, PPC business false 2009-10-07T10:00:00+01:00 slideshare-gets-into-the-lead-gen-ppc-business 2009-10-13T10:34:13+01:00 1986