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<p>The <a href="http://www.live.firstdirect.com/">firstdirectlive</a> site has three widgets; one shows comments left on the site by users, another has live 'feelings' about the bank retrieved from around the web (above), while a words widget displayed single words gathered from social media sites: </p>
<p><img alt="" height="185" src="http://farm3.static.flickr.com/2676/4011458645_963c3e3916_o.jpg" width="460" /></p>
<p>The latter two provide a visual analysis of people's sentiment towards the bank, and categorises positive and negative comments, while the talk widget displays customers' comments. </p>
<p>The microsite isn't quite as open as the Skittles experiment, but customers can post negative comments, and these will be displayed on the site via the talking point widget: </p>
<p><img alt="" height="259" src="http://farm3.static.flickr.com/2515/4011458879_3bd1d7e379_o.jpg" width="400" /></p>
<p>It seems that first direct has a reasonably good reputation with its customers, judging by the sentiment analysis from the site, since mentions are around 75% positive, and, it reinforces the image that it is an open and transparent brand, so it seems a smart move. </p>
<p>Having had a quick search through Twitter for mentions of first direct, the bank doesn't have too much to fear from a more open approach, as used by Econsultancy, though judging by this <a href="http://hsbcreviews.com/">unofficial reviews site</a> that gathers opinions about the bank from Twitter, the same cannot be said for parent company HSBC: </p>
<p><img alt="" height="240" src="http://farm3.static.flickr.com/2514/4011458337_8235c79255_o.jpg" width="460" /></p>
<p>The <a href="http://www.live.firstdirect.com/">firstdirectlive</a> site has three widgets; one shows comments left on the site by users, another has live 'feelings' about the bank retrieved from around the web (above), while a words widget displayed single words gathered from social media sites: </p>
<p><img src="http://farm3.static.flickr.com/2676/4011458645_963c3e3916_o.jpg" alt="" width="460" height="185" /></p>
<p>The latter two provide a visual analysis of people's sentiment towards the bank, and categorises positive and negative comments, while the talk widget displays customers' comments. </p>
<p>The microsite isn't quite as open as the Skittles experiment, but customers can post negative comments, and these will be displayed on the site via the talking point widget: </p>
<p><img src="http://farm3.static.flickr.com/2515/4011458879_3bd1d7e379_o.jpg" alt="" width="400" height="259" /></p>
<p>It seems that first direct has a reasonably good reputation with its customers, judging by the sentiment analysis from the site, since mentions are around 75% positive, and, it reinforces the image that it is an open and transparent brand, so it seems a smart move. </p>
<p>Having had a quick search through Twitter for mentions of first direct, the bank doesn't have too much to fear from a more open approach, as used by Econsultancy, though judging by this <a href="http://hsbcreviews.com/">unofficial reviews site</a> that gathers opinions about the bank from Twitter, the same cannot be said for parent company HSBC: </p>
<p><img src="http://farm3.static.flickr.com/2514/4011458337_8235c79255_o.jpg" alt="" width="460" height="240" /></p>
2009-10-14T19:54:54+01:00
5
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<p><strong>Online bank first direct has launched a new social media-based campaign which showcases customer opinions, good or bad, on a microsite. </strong></p>
<p>While it isn't quite as 'brave' as the Skittles decision to <a href="http://econsultancy.com/blog/3374-skittles-launches-an-amazing-social-media-campaign">turn its site into a massive social media experiment</a> (<a href="http://www.skittles.com/default.htm">which it is still doing</a>), it does at least link to it from straight from its <a href="http://econsultancy.com/blog/3374-skittles-launches-an-amazing-social-media-campaign">homepage</a>. </p>
<p><img alt="" height="285" src="http://farm3.static.flickr.com/2636/4011458461_4d23a298b0_o.jpg" width="400" /></p>
<p><strong>Online bank first direct has launched a new social media-based campaign which showcases customer opinions, good or bad, on a microsite. </strong></p>
<p>While it isn't quite as 'brave' as the Skittles decision to <a href="http://econsultancy.com/blog/3374-skittles-launches-an-amazing-social-media-campaign">turn its site into a massive social media experiment</a> (<a href="http://www.skittles.com/default.htm">which it is still doing</a>), it does at least link to it from straight from its <a href="http://econsultancy.com/blog/3374-skittles-launches-an-amazing-social-media-campaign">homepage</a>. </p>
<p><img src="http://farm3.static.flickr.com/2636/4011458461_4d23a298b0_o.jpg" alt="" width="400" height="285" /></p>
false
4791
<p><a href="http://econsultancy.com/reports/whats-the-value-of-social-media-for-retailers-online">What’s the value of “social media” for retailers online?</a> is a 36-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein
looking at the business case for what value 'social media' online can
deliver to retailers.</p>
<p><a href="http://econsultancy.com/reports/whats-the-value-of-social-media-for-retailers-online">What’s the value of “social media” for retailers online?</a> is a 36-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein
looking at the business case for what value 'social media' online can
deliver to retailers.</p>
First direct opens up to customer comments
false
2009-10-15T09:26:48+01:00
first-direct-opens-up-to-customer-comments
2009-10-15T09:26:48+01:00
2772