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UK market size (<a href="http://www.iabuk.net/en/1/home.html?mobile=false">IAB</a>) <ul> <li>Advertising expenditure on the internet grew to £3,350m in 2008, a 17.1% like-for-like increase on 2007. </li> <li>Total UK advertising spend (online & offline) fell by 3.5% in 2008 to £17.5bn.</li> <li>The internet grew its share of advertising spend to 19.2% of total UK advertising expenditure, up 3.7 % on 2007 (15.5%).</li> </ul> US market size <ul> <li>In the US, online advertising grew 10.6% in 2008 and was worth $23.4bn in total. (<a href="http://www.iabuk.net/en/1/iabeuropeonlineexpenditure110609.html">IAB Europe</a>) </li> <li>US spending on online advertising declined for the second quarter in a row, by 7% year over year, to $6.2bn from $6.6bn. (<a href="http://www.idc.com/getdoc.jsp;jsessionid=G0045IZCVNMGICQJAFDCFEYKBEAVAIWD?containerId=prUS21957509">IDC</a>)</li> </ul> European market (<a href="http://www.iabuk.net/en/1/iabeuropeonlineexpenditure110609.html">IAB Europe</a>) <ul> <li>In 2008 the European online advertising market was worth €12.9bn, with a like-for-like growth rate compared to 2007 of 20%.</li> <li>The top 10 markets in Europe account for 93% of the total value of the online advertising market.</li> </ul> Social media advertising (<a href="http://www.iabuk.net/en/1/facebooktopsnewmarketingstudy301009.mxs">eMarketer</a> via IAB) <ul> <li>Facebook is the social media site of choice for marketers, with 57% of companies in the Internet Retailer Top 500 having a presence on the portal.</li> <li>75% of these 500 companies firms advertise on at least one of the major social networking sites or social shopping sites.</li> </ul> Display ads (<a href="http://www.comscore.com/layout/set/popup/layout/set/popup/layout/set/popup/layout/set/popup/layout/set/popup/layout/set/popup/layout/set/popup/layout/set/popup/Press_Events/Presentations_Whitepapers/2009/The_Click_Remains_Irrelevant">comScore</a>) <ul> <li>The number of US web users who click on display ads has dropped by 50% since 2007, and now equates to 16% of all US web users. </li> <li> 32% of internet users clicked on at least one display ad during a month.</li> <li>These 'heavy clickers' make up 6% of web users, and were responsible for 67% of click throughs. </li> </ul> Classified ads <ul> <li>Traffic to classifieds websites has grown 15% year on year. (<a href="http://weblogs.hitwise.com/robin-goad/2009/04/uk_internet_users_spending_mor.html">Hitwise</a>) </li> <li>Online classified advertising continues to grow, and was up 22.2% to £715.2m in the year to April 2009, a share of 21.4% of UK online advertising spend. (<a href="http://www.iabuk.net/en/1/2008internetadvertisingspend010409.html">IAB</a>)</li> </ul>

UK market size (<a href="http://www.iabuk.net/en/1/home.html?mobile=false">IAB</a>) <ul> <li>Advertising expenditure on the internet grew to £3,350m in 2008, a 17.1% like-for-like increase on 2007. </li> <li>Total UK advertising spend (online & offline) fell by 3.5% in 2008 to £17.5bn.</li> <li>The internet grew its share of advertising spend to 19.2% of total UK advertising expenditure,  up 3.7 % on 2007 (15.5%).</li> </ul> US market size <ul> <li>In the US, online advertising grew 10.6% in 2008 and was worth $23.4bn in total. (<a href="http://www.iabuk.net/en/1/iabeuropeonlineexpenditure110609.html">IAB Europe</a>) </li> <li>US spending on online advertising declined for the second quarter in a row, by 7% year over year, to $6.2bn from $6.6bn. (<a href="http://www.idc.com/getdoc.jsp;jsessionid=G0045IZCVNMGICQJAFDCFEYKBEAVAIWD?containerId=prUS21957509">IDC</a>)</li> </ul> European market (<a href="http://www.iabuk.net/en/1/iabeuropeonlineexpenditure110609.html">IAB Europe</a>) <ul> <li>In 2008 the European online advertising market was worth €12.9bn, with a like-for-like growth rate compared to 2007 of 20%.</li> <li>The top 10 markets in Europe account for 93% of the total value of the online advertising market.</li> </ul> Social media advertising (<a href="http://www.iabuk.net/en/1/facebooktopsnewmarketingstudy301009.mxs">eMarketer</a> via IAB) <ul> <li>Facebook is the social media site of choice for marketers, with 57% of companies in the Internet Retailer Top 500 having a presence on the portal.</li> <li>75% of these 500 companies firms advertise on at least one of the major social networking sites or social shopping sites.</li> </ul> Display ads (<a href="http://www.comscore.com/layout/set/popup/layout/set/popup/layout/set/popup/layout/set/popup/layout/set/popup/layout/set/popup/layout/set/popup/layout/set/popup/Press_Events/Presentations_Whitepapers/2009/The_Click_Remains_Irrelevant">comScore</a>) <ul> <li>The number of US web users who click on display ads has dropped by 50% since 2007, and now equates to 16% of all US web users. </li> <li> 32% of internet users clicked on at least one display ad during a month.</li> <li>These 'heavy clickers' make up 6% of web users, and were responsible for 67% of click throughs. </li> </ul> Classified ads <ul> <li>Traffic to classifieds websites has grown 15% year on year. (<a href="http://weblogs.hitwise.com/robin-goad/2009/04/uk_internet_users_spending_mor.html">Hitwise</a>) </li> <li>Online classified advertising continues to grow, and was up 22.2% to £715.2m in the year to April 2009, a share of 21.4% of UK online advertising spend. (<a href="http://www.iabuk.net/en/1/2008internetadvertisingspend010409.html">IAB</a>)</li> </ul>

2009-11-05T21:04:51+00:00

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Here's a selection of recent social media stats, taken from a range of sources, including Econsultancy's <a href="http://econsultancy.com/reports/internet-advertising-statistics">Internet Advertising Statistics</a> document, which forms part of the <a href="http://econsultancy.com/admin/reports/internet-statistics-compendium">Internet Statistics Compendium</a>, and other reports...

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The Internet Advertising Statistics document is a comprehensive compilation of internet statistics and online market research with data, facts, charts and figures that are ideal for presentations, business cases or client pitches, RFPs and understanding the marketplace as a whole. We have aggregated as much data, research and resources together in this one place, to help you quickly find the relevant statistics or information about internet advertising that you need. It is one of 11 individual downloads that form our popular <a href="http://econsultancy.com/admin/reports/internet-statistics-compendium">Internet Statistics Compendium</a> (also available as one document).

The Internet Advertising Statistics document is a comprehensive compilation of internet statistics and online market research with data, facts, charts and figures that are ideal for presentations, business cases or client pitches, RFPs and understanding the marketplace as a whole.  We have aggregated as much data, research and resources together in this one place, to help you quickly find the relevant statistics or information about internet advertising that you need.  It is one of 11 individual downloads that form our popular <a href="http://econsultancy.com/admin/reports/internet-statistics-compendium">Internet Statistics Compendium</a> (also available as one document).

Online advertising stats round up false

2009-11-06T09:27:00+00:00

online-advertising-stats-round-up

2009-11-06T14:33:57+00:00

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