78722

html

Sorry for the delay guys, but I’m back to tell you probably the most simple part of the Call Tracking process namely, setting up your Google Analytics profile to capture the call data. You can present the data within Google Analytics as; <ol> <li>A Virtual Page View</li> <li>A Traffic Source / Medium</li> <li>An Event</li> </ol> This depends upon how you setup the tracking, which is something I will discuss this in the next post!. But obviously, firstly you need to setup a Google Analytics profile to accommodate this information. You can store all the Call Data in a current profile that contains other traffic sources, however we recommend opening a single unique profile as visits from the Call Tracking System in fact represent the number of phone calls made rather than the number of visits to the site. Below is a diagram of how it will appear in your profile under ‘Visitors’: <img src="http://www.freshegg.com/images/ctid/econsultancy2/1.png" alt="Visit Data - Google Analytics" width="325" height="335" /> So, if you were to store this information in your regular profiles alongside other online traffic data, you will be inflating the number of ‘visits’ to your site which will clearly skew your data. Setup a new Google Analytics profile as normal and name it e.g. ‘Call Tracking’. You can use your existing domain so long as you are adding the CallTracker page to your site (CallTracker page to be explained in next post…sit tight!). Take a record of the new Google Analytics Tracking Code that has been created for the new profile as you will need it later. <img src="http://www.freshegg.com/images/ctid/econsultancy2/editProfile.png" alt="edit Profile - Google Analytics" width="559" height="176" /> Now you need to know how to interpret the data once it starts to feed through. Dependent upon how you want to view your data, you can setup to track in three different ways. 1. Virtual Page View If you choose to set your tracking to instantiate virtual page views, then you can look in the content category and find information similar to the diagram below. <img src="http://www.freshegg.com/images/ctid/econsultancy2/virtualPageviews.png" alt="virtual Pageviews - Google analytics" width="976" height="276" /> 2. Traffic Source / Medium You can also track this data by using Google Analytic’s tagging parameters to define, Campaign Source, Campaign Medium, Term, Content, Name etc. (For help use, http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578). You can then view this information under Traffic Sources: <img src="http://www.freshegg.com/images/ctid/econsultancy2/trafficSources.png" alt="" /> How we magically get this data into Google Analytics and use appended campaign parameters will be explained in the next post. 3. Event Tracking If you prefer to view telephone calls as an event rather than a source of traffic, then this too can be enabled. View under Content / Event Tracking: <img src="http://www.freshegg.com/images/ctid/econsultancy2/eventTracking.png" alt="event Tracking - Google Analytics" width="459" height="330" /> That's it for now. Hope you found it useful. Please feel free to comment!

2009-11-10T17:26:36+00:00

html

This is the second part on a series of posts to document how you can <a href="http://econsultancy.com/blog/4471-how-to-use-google-analytics-to-track-telephone-leads">track telephone calls in Google Analytics</a>.

true 4948

The <a href="http://econsultancy.com/reports/web-analytics-statistics">Web Analytics Statistics</a> document is a compilation of internet statistics and online market research with data, facts, charts and figures that are ideal for presentations, business cases or client pitches, RFPs and understanding the marketplace as a whole. We have aggregated as much data, research and resources together in this one place, to help you quickly find the relevant statistics or information about web analytics that you need.

The <a href="http://econsultancy.com/reports/web-analytics-statistics">Web Analytics Statistics</a> document is a compilation of internet statistics and online market research with data, facts, charts and figures that are ideal for presentations, business cases or client pitches, RFPs and understanding the marketplace as a whole.  We have aggregated as much data, research and resources together in this one place, to help you quickly find the relevant statistics or information about web analytics that you need.

How to use Google Analytics to track telephone leads: Part two false

2009-11-11T09:35:00+00:00

how-to-use-google-analytics-to-track-telephone-leads-part-ii

2009-11-12T16:01:12+00:00

2983