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US search engine rankings (<a href="http://www.comscore.com/Press_Events/Press_Releases/2009/10/comScore_Releases_September_2009_U.S._Search_Engine_Rankings">comScore</a>) <ul> <li>Americans conducted 13.8bn searches in September 2009, with Google accounting for 64.9%. </li> <li>Yahoo was next on 18.8%, followed by Microsoft on 9.4% and Ask on 3.9%. </li> </ul> UK search market share (<a href="http://www.efrontier.com/aboutus/press/press-releases/SEM-Sector-Continues-Stabilization-Q3-09">Efficient Frontier</a>) <ul> <li>Google's share of UK search spend was 86.5% in Q3 2009, Yahoo was next on 9.1%, while Bing took 4.3%. </li> </ul> Search and branding (<a href="http://google-cpg.blogspot.com/2009/11/heineken-cross-media-study-proves-that.html">Google / Heineken</a>) <ul> <li>Based on a study of the impact of search on a Heineken campaign, a search impression alone creates 23% more brand preference for Heineken than the whole campaign without search. A search click creates 69% more brand preference.</li> <li>Search proved to be 53% more cost efficient than TV in creating 'Top of Mind Awareness'.</li> </ul> UK search market value (Econsultancy <a href="http://econsultancy.com/reports/search-engine-marketing-trends-briefing-november-2009">Search Engine Marketing Trends Briefing</a>) <ul> <li>Econsultancy estimates that the total UK market for search engine marketing (SEM) will be worth in excess of £3bn in 2009.</li> <li>Of this, the UK paid search marketplace will grow by 12% in 2009 to a value of £2.71bn.</li> <li>The UK natural search (SEO) market will grow by 14% to £376M</li> </ul> Mobile search <ul> <li>55.1% of mobile users used a search engine on their iPhone, compared with 31.9% of all smartphone users, and 12.3% for all mobiles. (<a href="http://www.comscore.com/press/release.asp?press=2759">comScore</a>)</li> <li>Only 5% of companies are paying to advertise on mobile search listings. That percentage has not increased since last year, although 23% are planning to do this. (Econsultancy <a href="http://econsultancy.com/reports/uk-search-engine-marketing-benchmark-report">UK Search Engine Marketing Benchmark Report</a>)</li> </ul> Length of search queries (<a href="http://www.hitwise.com/us/press-center/press-releases/google-searches-sept-09/">Experian Hitwise</a>) <ul> <li>Searches of one word length make up 24.32% of all queries. Longer search queries, averaging searches of five to more than eight words in length, increased 2% between August and September 2009. Searches of eight or more words increased 6%.</li> </ul> Search conversion rates (<a href="http://econsultancy.com/blog/4431-does-paid-search-deliver-more-conversions-than-organic-search">Engine Ready</a>) <ul> <li>A study which tracked 20.8 million visits to 26 online retail sites over a 12 month period, found that the overall conversion rate from paid search was 2.03% compared to 1.26% from organic search. </li> <li>It also found that paid search visitors purchased, on average, more than their organic counterparts.</li> </ul>

US search engine rankings (<a href="http://www.comscore.com/Press_Events/Press_Releases/2009/10/comScore_Releases_September_2009_U.S._Search_Engine_Rankings">comScore</a>) <ul> <li>Americans conducted 13.8bn searches in September 2009, with Google accounting for 64.9%. </li> <li>Yahoo was next on 18.8%, followed by Microsoft on 9.4% and Ask on 3.9%. </li> </ul> UK search market share (<a href="http://www.efrontier.com/aboutus/press/press-releases/SEM-Sector-Continues-Stabilization-Q3-09">Efficient Frontier</a>) <ul> <li>Google's share of UK search spend was 86.5% in Q3 2009, Yahoo was next on 9.1%, while Bing took 4.3%. </li> </ul> Search and branding (<a href="http://google-cpg.blogspot.com/2009/11/heineken-cross-media-study-proves-that.html">Google / Heineken</a>) <ul> <li>Based on a study of the impact of search on a Heineken campaign, a search impression alone creates 23% more brand preference for Heineken than the whole campaign without search. A search click creates 69% more brand preference.</li> <li>Search proved to be 53% more cost efficient than TV in creating 'Top of Mind Awareness'.</li> </ul> UK search market value (Econsultancy <a href="http://econsultancy.com/reports/search-engine-marketing-trends-briefing-november-2009">Search Engine Marketing Trends Briefing</a>) <ul> <li>Econsultancy estimates that the total UK market for search engine marketing (SEM) will be worth in excess of £3bn in 2009.</li> <li>Of this, the UK paid search marketplace will grow by 12% in 2009 to a value of £2.71bn.</li> <li>The UK natural search (SEO) market will grow by 14% to £376M</li> </ul> Mobile search <ul> <li>55.1% of mobile users used a search engine on their iPhone, compared with 31.9% of all smartphone users, and 12.3% for all mobiles. (<a href="http://www.comscore.com/press/release.asp?press=2759">comScore</a>)</li> <li>Only 5% of companies are paying to advertise on mobile search listings. That percentage has not increased since last year, although 23% are planning to do this. (Econsultancy <a href="http://econsultancy.com/reports/uk-search-engine-marketing-benchmark-report">UK Search Engine Marketing Benchmark Report</a>)</li> </ul> Length of search queries (<a href="http://www.hitwise.com/us/press-center/press-releases/google-searches-sept-09/">Experian Hitwise</a>) <ul> <li>Searches of one word length make up 24.32% of all queries. Longer search queries, averaging searches of five to more than eight words in length, increased 2% between August and September 2009. Searches of eight or more words increased 6%.</li> </ul> Search conversion rates (<a href="http://econsultancy.com/blog/4431-does-paid-search-deliver-more-conversions-than-organic-search">Engine Ready</a>) <ul> <li>A study which tracked 20.8 million visits to 26 online retail sites over a 12 month period, found that the overall conversion rate from paid search was 2.03% compared to 1.26% from organic search. </li> <li>It also found that paid search visitors purchased, on average, more than their organic counterparts.</li> </ul>

2009-11-16T21:00:24+00:00

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Here's a selection of recent social media stats, taken from a range of sources, including Econsultancy's <a href="http://econsultancy.com/reports/search-marketing-statistics">Search Marketing Statistics</a> document, which forms part of the <a href="http://econsultancy.com/admin/blog_posts/reports/internet-statistics-compendium">Internet Statistics Compendium</a>, and other reports...

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The <a href="http://econsultancy.com/reports/search-marketing-statistics">Search Marketing Statistics</a> document is a comprehensive compilation of internet statistics and online market research with data, facts, charts and figures that are ideal for presentations, business cases or client pitches, RFPs and understanding the marketplace as a whole. We have aggregated as much data, research and resources together in this one place, to help you quickly find the relevant statistics or information about search marketing that you need. The report is one of 11 individual downloads that form our popular <a href="http://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a> (also available as one report).

The <a href="http://econsultancy.com/reports/search-marketing-statistics">Search Marketing Statistics</a> document is a comprehensive compilation of internet statistics and online market research with data, facts, charts and figures that are ideal for presentations, business cases or client pitches, RFPs and understanding the marketplace as a whole.  We have aggregated as much data, research and resources together in this one place, to help you quickly find the relevant statistics or information about search marketing that you need.  The report is one of 11 individual downloads that form our popular <a href="http://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a> (also available as one report).

Search marketing stats round up false

2009-11-20T09:37:00+00:00

search-marketing-stats-round-up

2009-11-19T11:18:29+00:00

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