6683 0 3 econsultancy_xml <p>The blog - widely expected to be binned after <a href="http://www.nytimes.com/2006/09/13/technology/13lonely.html?ex=1315800000&amp;en=7eae0c5f86be8939&amp;ei=5090">being outed</a> in September - is now being distributed on <a href="http://one.revver.com/revver/browse/Editor's+Picks">Revver</a> as part of an ad revenue sharing arrangement. </p> <p>Miles Beckett, one of <a href="http://www.lonelygirl15.com/?p=103&amp;play=1">lonelygirl15’s</a> founders, has given up his day job to work on the venture full time, and told <a href="http://www.youtube.com/watch?v=g4VS5u2PvV0">Forbes</a> that it had already allowed him to pay back his medical school bills.</p> <p>He also explained some of the reasons behind the switch away from <a href="http://www.youtube.com">YouTube</a>: </p> <blockquote> <p> <em>“When we first started… we went on the site with the most traffic and the most eyeballs, and that was YouTube. </em> </p> <p> <em>“Also, the story itself was about a video blogger and a video blogging community was already emerging organically on YouTube. </em> </p> <p> <em>“As we move forward… we need to find some way to monetise this so we can continue to produce these videos. Most importantly, we wanted the fans to be able to participate in the financial future of lonelygirl15.”</em> </p> </blockquote> <p>Beckett didn’t say how many viewers had been lost after the confirmation that the blog wasn’t real, or whether a movie or TV deal was in the pipeline.</p> <p>But he said users would soon be able to earn cash by creating their own lonelygirl15 videos.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The blog - widely expected to be binned after <Link URL="http://www.nytimes.com/2006/09/13/technology/13lonely.html?ex=1315800000&amp;en=7eae0c5f86be8939&amp;ei=5090" Window="New">being outed</Link> in September - is now being distributed on <Link URL="http://one.revver.com/revver/browse/Editor's+Picks" Window="New">Revver</Link> as part of an ad revenue sharing arrangement. </Paragraph> <Paragraph>Miles Beckett, one of <Link URL="http://www.lonelygirl15.com/?p=103&amp;play=1" Window="New">lonelygirl15’s</Link> founders, has given up his day job to work on the venture full time, and told <Link URL="http://www.youtube.com/watch?v=g4VS5u2PvV0" Window="New">Forbes</Link> that it had already allowed him to pay back his medical school bills.</Paragraph> <Paragraph>He also explained some of the reasons behind the switch away from <Link URL="http://www.youtube.com" Window="New">YouTube</Link>: </Paragraph> <Block> <Paragraph> <Quote>“When we first started… we went on the site with the most traffic and the most eyeballs, and that was YouTube. </Quote> </Paragraph> <Paragraph> <Quote>“Also, the story itself was about a video blogger and a video blogging community was already emerging organically on YouTube. </Quote> </Paragraph> <Paragraph> <Quote>“As we move forward… we need to find some way to monetise this so we can continue to produce these videos. Most importantly, we wanted the fans to be able to participate in the financial future of lonelygirl15.”</Quote> </Paragraph> </Block> <Paragraph>Beckett didn’t say how many viewers had been lost after the confirmation that the blog wasn’t real, or whether a movie or TV deal was in the pipeline.</Paragraph> <Paragraph>But he said users would soon be able to earn cash by creating their own lonelygirl15 videos.</Paragraph> </FormattedContent> 2006-11-13T15:44:00+00:00 0 1 econsultancy_xml <p> <strong>The makers of lonelygirl15 – the fake teenage video diary which created a huge stir on YouTube this summer – have divulged plans to turn the venture into a real business.</strong> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>The makers of lonelygirl15 – the fake teenage video diary which created a huge stir on YouTube this summer – have divulged plans to turn the venture into a real business.</Emphasis> </Paragraph> </FormattedContent> false 507 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 362124 Lonelygirl15 makers eye ad revenues false 2006-11-13T16:26:00+00:00 lonelygirl15-makers-eye-ad-revenues 2009-04-28T22:37:52+01:00 2009-10-13T08:43:39+01:00 127