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  &lt;p&gt;In the &lt;a href="http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&amp;amp;Sect2=HITOFF&amp;amp;p=1&amp;amp;u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&amp;amp;r=1&amp;amp;f=G&amp;amp;l=50&amp;amp;co1=AND&amp;amp;d=PG01&amp;amp;s1=20050071741&amp;amp;OS=20050071741&amp;amp;RS=20050071741"&gt;patent&lt;/a&gt;&#160;applied for by Google last year it says: &lt;/p&gt;
  &lt;blockquote&gt;
    &lt;p&gt;
      &lt;em&gt;&#8220;Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. &lt;/em&gt;
    &lt;/p&gt;
    &lt;p&gt;
      &lt;em&gt;Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.&#8221;&lt;/em&gt;
    &lt;/p&gt;
  &lt;/blockquote&gt;
  &lt;p&gt;Other advantages of long-term registration include securing your domain name &#8211; it prevents expired domain buyers from registering your domain name and taking advantage of the traffic you have built up.&lt;/p&gt;
  &lt;p&gt;You may also get a reduced registration fee for such a long term commitment &#8211; registrars such as &lt;a href="http://www.godaddy.com/gdshop/default.asp"&gt;GoDaddy &lt;/a&gt;offer a discount for this. &lt;/p&gt;
  &lt;p&gt;Whether this is a major factor in your site&#8217;s ranking or not, surely if can&#8217;t hurt to commit to ten years if you are serious about your domain name. &lt;br /&gt;&lt;br /&gt;Then again,&#160;.co.uk domain names can only be registered for two years. Nothing more, nothing less. &lt;/p&gt;
  &lt;p&gt;
    &lt;em&gt;Please Big G, don't penalise us Brits...!&lt;/em&gt;
  &lt;/p&gt;
  &lt;p&gt;
    &lt;strong&gt;Further Reading: &lt;br /&gt;&lt;/strong&gt;
    &lt;a href="http://econsultancy.com/reports/search-engine-optimization-seo-best-practice-guide-2007"&gt;Search Engine Optimization (SEO) - Best Practice Guide&lt;/a&gt;
  &lt;/p&gt;
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  &lt;Paragraph&gt;In the &lt;Link URL="http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&amp;amp;Sect2=HITOFF&amp;amp;p=1&amp;amp;u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&amp;amp;r=1&amp;amp;f=G&amp;amp;l=50&amp;amp;co1=AND&amp;amp;d=PG01&amp;amp;s1=20050071741&amp;amp;OS=20050071741&amp;amp;RS=20050071741" Window="New"&gt;patent&lt;/Link&gt;&#160;applied for by Google last year it says: &lt;/Paragraph&gt;
  &lt;Block&gt;
    &lt;Paragraph&gt;
      &lt;Quote&gt;&#8220;Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. &lt;/Quote&gt;
    &lt;/Paragraph&gt;
    &lt;Paragraph&gt;
      &lt;Quote&gt;Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.&#8221;&lt;/Quote&gt;
    &lt;/Paragraph&gt;
  &lt;/Block&gt;
  &lt;Paragraph&gt;Other advantages of long-term registration include securing your domain name &#8211; it prevents expired domain buyers from registering your domain name and taking advantage of the traffic you have built up.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;You may also get a reduced registration fee for such a long term commitment &#8211; registrars such as &lt;Link URL="http://www.godaddy.com/gdshop/default.asp" Window="New"&gt;GoDaddy &lt;/Link&gt;offer a discount for this. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Whether this is a major factor in your site&#8217;s ranking or not, surely if can&#8217;t hurt to commit to ten years if you are serious about your domain name. &lt;LineBreak /&gt;&lt;LineBreak /&gt;Then again,&#160;.co.uk domain names can only be registered for two years. Nothing more, nothing less. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Quote&gt;Please Big G, don't penalise us Brits...!&lt;/Quote&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Further Reading: &lt;LineBreak /&gt;&lt;/Emphasis&gt;
    &lt;Link URL="http://econsultancy.com/reports/search-engine-optimization-seo-best-practice-guide-2007" Window="New"&gt;Search Engine Optimization (SEO) - Best Practice Guide&lt;/Link&gt;
  &lt;/Paragraph&gt;
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  <created-at type="datetime">2006-11-21T16:01:00+00:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;Webmaster World forums recently hosted a discussion on whether or not a site&#8217;s search engine ranking is affected by the length of time a domain name is registered for.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;The theory is that registering a domain name for ten years indicates to Google that the domain&#8217;s owners&#8217; have made a long term commitment and therefore the site is less likely to be spam. &lt;/p&gt;
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  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Webmaster World forums recently hosted a discussion on whether or not a site&#8217;s search engine ranking is affected by the length of time a domain name is registered for.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The theory is that registering a domain name for ten years indicates to Google that the domain&#8217;s owners&#8217; have made a long term commitment and therefore the site is less likely to be spam. &lt;/Paragraph&gt;
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  <name>Is long-term domain registration a search ranking factor?</name>
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  <published-at type="datetime">2006-11-21T18:25:00+00:00</published-at>
  <slug>is-long-term-domain-registration-a-search-ranking-factor</slug>
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  <updated-at type="datetime">2009-04-29T20:45:06+01:00</updated-at>
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