7526 1 3 econsultancy_xml The games include characters from other Burger King ad campaigns, including the <a href="http://www.subservientchicken.com/" title="Subservient Chicken">Subservient Chicken</a>, a previous website featuring an actor dressed in a chicken suit who performed actions typed interactively by visitors but which was actually an artificial intelligence construction.<br /><br />Pocketbike Racer lets gamers race on miniature motorcycles, while Sneak King asks players to creep around in search of fast food and Big Bumpin' puts them in the seats of dodgem bumper cars.<br /><br />Gamers can pit their wits against each other using Microsoft's Xbox Live online play network, while high scores are <a href="http://www.bkgamer.com/Top100.aspx?game=PBR" title="tallied">tallied</a> on a supporting <a href="http://www.bkgamer.com/" title="bkgamer.com">bkgamer.com</a> website.<br /><br />Selected customers will be picked to play live in the game world with the "King", BK's bearded mascot, who has been given a gamer tag of BurgerKingGWF. <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">The games include characters from other Burger King ad campaigns, including the <Link URL="http://www.subservientchicken.com/" Title="Subservient Chicken" Window="New">Subservient Chicken</Link>, a previous website featuring an actor dressed in a chicken suit who performed actions typed interactively by visitors but which was actually an artificial intelligence construction.<LineBreak /><LineBreak />Pocketbike Racer lets gamers race on miniature motorcycles, while Sneak King asks players to creep around in search of fast food and Big Bumpin' puts them in the seats of dodgem bumper cars.<LineBreak /><LineBreak />Gamers can pit their wits against each other using Microsoft's Xbox Live online play network, while high scores are <Link URL="http://www.bkgamer.com/Top100.aspx?game=PBR" Title="tallied" Window="New">tallied</Link> on a supporting <Link URL="http://www.bkgamer.com/" Title="bkgamer.com" Window="New">bkgamer.com</Link> website.<LineBreak /><LineBreak />Selected customers will be picked to play live in the game world with the "King", BK's bearded mascot, who has been given a gamer tag of BurgerKingGWF.</FormattedContent> 2006-11-22T16:33:00+00:00 1 1 econsultancy_xml <strong>Fast-food chain </strong> <a href="http://www.burgerking.com/" title="Burger King">Burger King</a> <strong> has begun selling BK-branded video games along with its burgers and fries, in an effort to build customer loyalty through digital entertainment.</strong> <br /> <br />Three titles for Xbox and Xbox 360 consoles will sell for $3.99 each with Value Meals purchased at US restaurants.<br /> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis>Fast-food chain </Emphasis> <Link URL="http://www.burgerking.com/" Title="Burger King" Window="New">Burger King</Link> <Emphasis> has begun selling BK-branded video games along with its burgers and fries, in an effort to build customer loyalty through digital entertainment.</Emphasis> <LineBreak /> <LineBreak />Three titles for Xbox and Xbox 360 consoles will sell for $3.99 each with Value Meals purchased at US restaurants.<LineBreak /></FormattedContent> false 554 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 362205 BK markets flamers to gamers false 2006-11-23T11:21:00+00:00 bk-markets-flamers-to-gamers 2009-04-28T22:38:40+01:00 2009-10-13T08:44:55+01:00 212