42244 0 3 econsultancy_xml <p>The group also picked up a 21% increase in traffic on shopping comparison sites, while <a href="/blog/520-new-local-shopping-search-engine-launches-in-the-uk">local shopping comparison service</a>, <a href="http://www.shoplocal.com/default.aspx?action=entrybroadreach">ShopLocal.com</a>, saw a three-figure increase in traffic on Black Friday and the three days before, as shoppers used the site to source bargains at local stores. </p> <p> <a href="http://www.comscore.com/">comScore</a> chairman Gian Fulgoni believes this trend will continue:</p> <blockquote> <p> <em>“Clearly consumers are increasing their use of online resources to drive their offline shopping."<br /><br />"On Black Friday, when many consumers were drawing up their 'battle plans' for finding in-store bargains, it appears that the savviest among them had already used the internet to price items for purchase at local stores offline.”</em> </p> </blockquote> <p>Figures from <a href="http://www.netratings.com/">Nielsen//Net Ratings</a> tell a similar story.  It says traffic to shopping comparison sites <a href="http://uk.shopping.com/?ncrd=1&amp;rpu=1">Shopping.com</a> and <a href="http://www.pricegrabber.com/">PriceGrabber.com</a> saw traffic increases of 40% and 45% respectively compared with 2005. </p> <p>In the same figures, <a href="http://www.ebay.com">eBay</a> had the highest traffic for Black Friday, with 7.5m unique visitors. <a href="http://www.amazon.com">Amazon</a> was in second place with 3.4m, while <a href="http://www.walmart.com">Wal-Mart</a> came third on 3.2m.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The group also picked up a 21% increase in traffic on shopping comparison sites, while <Link URL="/blog/520-new-local-shopping-search-engine-launches-in-the-uk" Window="New">local shopping comparison service</Link>, <Link URL="http://www.shoplocal.com/default.aspx?action=entrybroadreach" Window="New">ShopLocal.com</Link>, saw a three-figure increase in traffic on Black Friday and the three days before, as shoppers used the site to source bargains at local stores. </Paragraph> <Paragraph> <Link URL="http://www.comscore.com/" Window="New">comScore</Link> chairman Gian Fulgoni believes this trend will continue:</Paragraph> <Block> <Paragraph> <Quote>“Clearly consumers are increasing their use of online resources to drive their offline shopping."<LineBreak /><LineBreak />"On Black Friday, when many consumers were drawing up their 'battle plans' for finding in-store bargains, it appears that the savviest among them had already used the internet to price items for purchase at local stores offline.”</Quote> </Paragraph> </Block> <Paragraph>Figures from <Link URL="http://www.netratings.com/" Window="New">Nielsen//Net Ratings</Link> tell a similar story.  It says traffic to shopping comparison sites <Link URL="http://uk.shopping.com/?ncrd=1&amp;rpu=1" Window="New">Shopping.com</Link> and <Link URL="http://www.pricegrabber.com/" Window="New">PriceGrabber.com</Link> saw traffic increases of 40% and 45% respectively compared with 2005. </Paragraph> <Paragraph>In the same figures, <Link URL="http://www.ebay.com" Window="New">eBay</Link> had the highest traffic for Black Friday, with 7.5m unique visitors. <Link URL="http://www.amazon.com" Window="New">Amazon</Link> was in second place with 3.4m, while <Link URL="http://www.walmart.com" Window="New">Wal-Mart</Link> came third on 3.2m.</Paragraph> </FormattedContent> 2006-11-27T09:24:00+00:00 0 1 econsultancy_xml <p> <strong>Online spending rose by 42% on ‘Black Friday' - the day after Thanksgiving in the US - according to figures from analysis group comScore.</strong> <br /><br />Total US online spending for the first 24 days of November reached $8.31bn, a 23% increase over the same period in 2005. Black Friday saw a 42% increase on 2005's figures. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Online spending rose by 42% on ‘Black Friday' - the day after Thanksgiving in the US - according to figures from analysis group comScore.</Emphasis> <LineBreak /><LineBreak />Total US online spending for the first 24 days of November reached $8.31bn, a 23% increase over the same period in 2005. Black Friday saw a 42% increase on 2005's figures. </Paragraph> </FormattedContent> false 562 362219 Online sales rise on 'Black Friday' false 2006-11-27T11:30:00+00:00 online-sales-rise-on-black-friday 2009-04-28T22:38:48+01:00 2009-04-28T22:38:48+01:00 273