6683 0 3 econsultancy_xml <p> <a href="http://www.adecn.com">AdECN</a> hopes networks will use its platform to sell ad space on UK websites, as well as offering advertisers a way to cut waste associated with bulk buying. </p> <p>An informed source said the firm was in negotiations with five major UK ad networks, while five further sales houses are believed to be interested in joining.</p> <p>Ad exchanges aim to replicate what Overture and Google have achieved for paid search advertising, offering advertisers a transparent environment to buy space, and cut down on the time they spend filling out orders. </p> <p>They allow inventory to be bought and sold in real-time, replicating how a stock market is used to trade shares. The exchange also acts as a financial clearing house for collecting and distributing payments, while taking a cut of the fees.</p> <p>Earlier this month, <a href="http://www.adbrite.com">AdBrite</a>, the start-up formed by FuckedCompany founder Philip Kaplan, said it was launching <a href="/blog/476-adbrite-to-introduce-new-advertising-auction-format">an auction system for display ads</a>.</p> <p>In September, AdECN announced a potentially lucrative deal with <a href="http://www.fuhultd.com">FUHU Ltd</a> to <a href="http://www.adecn.com/media/doc/060926%20AdECN%20and%20FUHU%20Ltd.%20into%20China.pdf">market its concept in China</a>. </p> <p>--------------------------------------------------------------------------------------------------------------</p> <p> <strong> <em>Also watch out for our 2007 Online Advertising Networks Buyer's Guide, which we'll be publishing within the next week.</em> </strong> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Link URL="http://www.adecn.com" Window="New">AdECN</Link> hopes networks will use its platform to sell ad space on UK websites, as well as offering advertisers a way to cut waste associated with bulk buying. </Paragraph> <Paragraph>An informed source said the firm was in negotiations with five major UK ad networks, while five further sales houses are believed to be interested in joining.</Paragraph> <Paragraph>Ad exchanges aim to replicate what Overture and Google have achieved for paid search advertising, offering advertisers a transparent environment to buy space, and cut down on the time they spend filling out orders. </Paragraph> <Paragraph>They allow inventory to be bought and sold in real-time, replicating how a stock market is used to trade shares. The exchange also acts as a financial clearing house for collecting and distributing payments, while taking a cut of the fees.</Paragraph> <Paragraph>Earlier this month, <Link URL="http://www.adbrite.com" Window="New">AdBrite</Link>, the start-up formed by FuckedCompany founder Philip Kaplan, said it was launching <Link URL="/blog/476-adbrite-to-introduce-new-advertising-auction-format" Window="New">an auction system for display ads</Link>.</Paragraph> <Paragraph>In September, AdECN announced a potentially lucrative deal with <Link URL="http://www.fuhultd.com" Window="New">FUHU Ltd</Link> to <Link URL="http://www.adecn.com/media/doc/060926%20AdECN%20and%20FUHU%20Ltd.%20into%20China.pdf" Window="New">market its concept in China</Link>. </Paragraph> <Paragraph>--------------------------------------------------------------------------------------------------------------</Paragraph> <Paragraph> <Emphasis> <Quote>Also watch out for our 2007 Online Advertising Networks Buyer's Guide, which we'll be publishing within the next week.</Quote> </Emphasis> </Paragraph> </FormattedContent> 2006-11-27T10:28:00+00:00 0 1 econsultancy_xml <p> <strong>California-based online ad exchange AdECN is preparing to launch in the UK as part of geographical expansion plans.</strong> </p> <p>The company is in talks with several of the UK’s main online ad sales houses and is expected to start operating during the early part of next year.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>California-based online ad exchange AdECN is preparing to launch in the UK as part of geographical expansion plans.</Emphasis> </Paragraph> <Paragraph>The company is in talks with several of the UK’s main online ad sales houses and is expected to start operating during the early part of next year.</Paragraph> </FormattedContent> false 563 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 362221 New consortium to allow UK online ad trading false 2006-11-27T10:28:00+00:00 new-consortium-to-allow-uk-online-ad-trading 2009-04-28T22:38:49+01:00 2009-10-13T08:45:28+01:00 244