42244 1 3 econsultancy_xml <p>It was reported in <a href="http://observer.guardian.co.uk/business/story/0,,1962462,00.html">The Observer</a> yesterday that other high street stores, including Selfridges, Gap and Oasis, have been emailing discount vouchers to attract customers, offering in-store discounts of up to 40%. </p> <p>Retail observers believe that the number of coupons being distributed in the run up to Xmas this year is unprecedented.</p> <p>Threshers' offer was different, as it was intended only to be passed on to a few friends of the recipients. However, once it got onto the web, it took on a life of its own. </p> <p>One of Threshers' suppliers, South African wine company Stormhoek, said the voucher had been downloaded over 800,000 times from its site. </p> <p>A spokesman for <a href="http://business.timesonline.co.uk/article/0,,9074-2481945,00.html">Threshers told The Times</a> that, though the company had no idea how many vouchers had been downloaded, it was Google’s top hit on Friday.<br /><br /><strong>Further Reading:</strong><br /><a href="/blog/438-top-ten-viral-marketing-mistakes">Top ten viral marketing mistakes</a>  </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>It was reported in <Link URL="http://observer.guardian.co.uk/business/story/0,,1962462,00.html" Window="New">The Observer</Link> yesterday that other high street stores, including Selfridges, Gap and Oasis, have been emailing discount vouchers to attract customers, offering in-store discounts of up to 40%. </Paragraph> <Paragraph>Retail observers believe that the number of coupons being distributed in the run up to Xmas this year is unprecedented.</Paragraph> <Paragraph>Threshers' offer was different, as it was intended only to be passed on to a few friends of the recipients. However, once it got onto the web, it took on a life of its own. </Paragraph> <Paragraph>One of Threshers' suppliers, South African wine company Stormhoek, said the voucher had been downloaded over 800,000 times from its site. </Paragraph> <Paragraph>A spokesman for <Link URL="http://business.timesonline.co.uk/article/0,,9074-2481945,00.html" Window="New">Threshers told The Times</Link> that, though the company had no idea how many vouchers had been downloaded, it was Google’s top hit on Friday.<LineBreak /><LineBreak /><Emphasis>Further Reading:</Emphasis><LineBreak /><Link URL="/blog/438-top-ten-viral-marketing-mistakes" Window="New">Top ten viral marketing mistakes</Link>  </Paragraph> </FormattedContent> 2006-12-01T17:04:00+00:00 1 1 econsultancy_xml <p> <strong>A discount voucher intended only for Threshers' suppliers and their friends and family has been downloaded by millions of people, unintentionally proving the power of viral marketing.</strong> </p> <p>The voucher is valid until December 10, and offers a very generous 40% off all wine and champagne at <a href="http://www.threshergroup.com/htm/t_stores.htm">Threshers</a>’ 2,000 UK stores, including Wine Rack, Bottoms Up, Haddows and The Local chains.  </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>A discount voucher intended only for Threshers' suppliers and their friends and family has been downloaded by millions of people, unintentionally proving the power of viral marketing.</Emphasis> </Paragraph> <Paragraph>The voucher is valid until December 10, and offers a very generous 40% off all wine and champagne at <Link URL="http://www.threshergroup.com/htm/t_stores.htm" Window="New">Threshers</Link>’ 2,000 UK stores, including Wine Rack, Bottoms Up, Haddows and The Local chains.  </Paragraph> </FormattedContent> false 591 362272 Threshers discount offer gets out of control false 2006-12-04T11:19:00+00:00 threshers-discount-offer-gets-out-of-control 2009-04-30T05:42:35+01:00 2009-04-30T05:42:35+01:00 847